4. Mobile Marketing in Europe
40% of Marketers are using Mobile Marketing
28% plan to start Campaigns in the next 12 Months
Forrester Research Inc CORPORATE 4
5. Mobile Marketing in Europe
68%
70%
60%
50%
40%
28% ITALY
UK
30%
20%
10%
0%
Mobile Marketing Adoption
Forrester Research Inc CORPORATE 5
6. Mobile Marketing in Europe
38%
European mobile
marketers are creating
branded mobile apps
7%
of European consumers
regularly download mobile apps
Forrester Research Inc CORPORATE 6
7. Mobile Marketing in Europe
Europeans are two-and-a-half
times more likely to browse
the mobile Web as to
download apps
In the past 12 months, the number of
consumers browsing the mobile Web has
doubled in the UK, Germany, and France
Forrester Research Inc CORPORATE 7
8. Mobile Marketing in Europe
19%
of Interactive Marketers
40%
of Mobile Marketers use SMS
Buy Mobile Display and MMS Marketing
Forrester Research Inc CORPORATE 8
