How do you measure content? Algorithms or Feelings
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More Feeling, Less Metrics. That's what I concluded when I asked myself "What Does Your Next Content Audit Need?" I've recently audited 130 blogs and 3500 posts and I concluded you need to personally audit your blog and your competitors blogs to get an emotional response - a feeling. That's the difference. You can't delegate or outsource that experience. You can't use a grading tool to give you a feeling. Do we need more content? No. Do we need more metrics? No. We need MORE feeling. We need to add more humans and humanity back into the process of content creation. Feelings can be warm and fuzzy or dank, damp and mean. Feelings evoke a reaction - good and bad. They can make us grow. They can make us shrink. That's the risk. Don't take the road of the middle ground. Don't look for average. Don't be numbed by numbers and algorithms.
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How do you measure content? Algorithms or Feelings
- 1. ! HOW DO YOU MEASURE CONTENT? ALGORITHMS OR FEELINGS?
- 2. BACK STORY (THE HARD WORK) Content AUDIT 130 Blogs, 3500 Posts 25 blog posts per blog Audited by hand Which types of Media are embedded in blog posts An Analysis Content NETWORKS vs SOCIAL NETWORKS Copyright Boomylabs 2011-2013 Image Credit:
- 3. CAST OF 100’s of BLOGS http://copyblogger.com http://www.toprankblog.com http://marketingprofs.com http://convinceandconvert.com http://jeffbullas.com http://kissmetrics.com http://mackcollier.com http://hubspot.com http://businessesgrow.com maximizesocialbusiness.com http://heidicohen.com http://ducttapemarketing.com http://socialmediaexaminer.com http://problogger.net http://spinsucks.com http://thesocialmediahat.com http://business2community.com http://socialmediatoday.com http://clickz.com http://searchengineland.com http://bufferapp.com http://smartinsights.com www.intentionalgrowth.com http://malharbarai.com http://w5coaching.com/blog http://razorsocial.com http://tweet4ok.com changeyourgamebealeader.com http://orbitmedia.com http://socialmedia-max.com http://ipnostudio.com dragonsearchmarketing.com http://steamfeed.com http://www.tedrubin.com http://diyblogger.net http://geofflivingston.com http://www.twistimage.com http://menwithpens.ca http://pushingsocial.com http://senseimarketing.com http://jureklepic.com http://marismith.com http://webinknow.com http://amyporterfield.com http://blog.guykawasaki.com http://cc-chapman.com http://chrisbrogan.com http://mycmgr.com http://denisewakeman.com http://garyvaynerchuk.com http://avc.com http://martinshervington.com http://sarkemedia.com http://socialable.co.uk http://pammarketingnut.com http://talentculture.com http://www.ferreemoney.com http://v3im.com http://feldmancreative.com http://briansolis.com http://web-strategist.com/blog http://christopherspenn.com http://bethkanter.org http://socialmediaexplorer.com http://brasstackthinking.com http://bryaneisenberg.com http://successful-blog.com http://buzzmachine.com http://www.bigbrandsystem.com http://blog.slideshare.net http://firstfoundation.ca http://sdl.com/community/blog http://soulati.com/blog http://marketingartfully.com http://UsFitties.com http://MerlinUWard.com absolute-sharepoint.com/blog http://kikolani.com http://shanebarker.com http://whoismicheleprice.com http://www.bowden2bowden.co http://scottdawson.ca http://360connext.com/blog http://michaelediamond.com http://PublicityHound.com/blogs http://digiday.com http://doktorspinn.com http://louisem.com http://socialmouths.com http://yoast.com http://forbes.com/sites/randalllane http://coca-colacompany.com/blogs http://linkedin.com/today http://williamshatner.com marketinginteractions.typepad.com/ creativitycentral.squarespace.com http://blogs.cisco.com http://paceco.com/our-thinking http://tellabs.com/blog http://rei.com/share/rei-blog.html http://mediaispower.com http://buyerpersona.com http://decibel.ni.com/content/blogs http://blogs.sap.com http://blog.wcgworld.com http://thecontentwrangler.com/ http://widerfunnel.com/blog http://rohitbhargava.com/blog http://toprankblog.com http://kellyocg.com/ http://alleecreative.com/blog http://copyblogger.com http://marketingprofs.com contentmarketinginstitute.com http://velocitypartners.co.uk/ http://edisonresearch.com/blog http://pamdidner.com http://blog.neolane.com http://annuitas.com/blog http://exacttarget.com/blog http://blog.ogilvychww.com http://timwasher.com/blog http://blog.prnewswire.com/ http://compendium.com/blog onlineitallmatters.blogspot.com http://nextstagemediagroup.com http://findandconvert.com/blog http://kinvey.com/blog http://crowdsource.com/blog http://dailycrowdsource.com http://blogs.ptc.com http://blog.marketo.com/ Copyright Boomylabs 2011-2013 Image Credit:
- 4. One Blog Audit Explained MoRe InFo http://www.slideshare.net/ nickkellet/content-trumps-whatcan-a-content-audit-of-22-topblogs-teach-you %age of posts including video %age of posts including docs %age of posts including audio %age of posts including graphics tagged Listly lists linking to 25 posts %age of posts including slides %age of posts including lists Copyright Boomylabs 2011-2013 Image Credit:
- 5. BIG LESSONS CONTENT AUDITS ARE ABOUT FEELINGS WE NEED NUMBERS, BUT YOU HAVE TO EXPERIENCE THE CONTENT PLUGGING BLOGS INTO GRADING TOOLS IS CONVENIENT, BUT IT GIVES YOU A FALSE SENSE OF CONFIDENCE AUDITS ARE ABOUT BEING AWARE UNCOVERING PATTERNS, THEMES & GAPS EMBEDDED MEDIA IS RISING FACEBOOK, TWITTER AND G+ NOW ARE EMBEDDABLE SLIDES, VIDEOS, AUDIO, LISTS, GRAPHIC & DOCS ARE WIDELY USED IN BLOGS NETWORKS : SOCIAL & CONTENT CONTENT NETWORKS ARE UNIQUE, YOU NEED YOUR OWN FOLLOWING ON EACH PLATFORM Copyright Boomylabs 2011-2013 Image Credit:
- 6. RANKING BY MEDIA USAGE RANKING ! 1 = LISTS (57.1%) 2 = GRAPHICs (20.4%) 3 = VIDEO (14.7%) 4 = AUDIO (4.5%) 5 = SLIDES (3.1%) Copyright Boomylabs 2011-2013 Image Credit:
- 7. KEY LESSON FEW BLOGS ACTIVELY MANAGE THEIR MEDIA MIX JAY HAS A MIX OF ALL FORMS OF MEDIA EXCEPT DOCS Copyright Boomylabs 2011-2013 Image Credit:
- 8. WE ALL LEARN DIFFERENTLY CREATE OR REUSE AUDIO VIDEO SLIDES LISTS GRAPHICS ETC THIS IS NOT HARD TO FIX BEWARE PERSONAL BIAS OR FEAR Copyright Boomylabs 2011-2013 Image Credit:
- 9. TAKEAWAY GO FIX YOUR PODCASTING/ AUDIO STORY or GO FIX VIDEO (use other people’s videos) Copyright Boomylabs 2011-2013 Image Credit:
- 10. #1 KING/QUEEN OF LISTs = 1 HEIDI COHEN / IAN CLEARY 3 AMY PORTERFIELD = 4 MALHAR BARAI /JEFF BULLAS Of PoStS InClUdE LiStS 57.1% 98,6% Of BlOgS UsE LiStS Copyright Boomylabs 2011-2013 Image Credit:
- 11. #2 KING OF GRAPHICS 1 IAN CLEARY 2 = ORBITMEDIA / MICHELLE SMORGEN 4 BUFFER APP 5 SOCIALMOUTHS 20.4% Of PoStS InClUdE gRaPhIcS 81.4% Of BlOgS UsE GrApHiCs Copyright Boomylabs 2011-2013 Image Credit:
- 12. #3 KING OF Video 1 GARY VAYNERCHUK 2 TIM WASHER 3 William SHATNER 4 MARTIN SHERVINGTON 5 NEIL FERREE Of PoStS InClUdE vIdEo 14.7% 78.6% Of BlOgS UsE ViDeO Copyright Boomylabs 2011-2013 Image Credit:
- 13. #4 KING OF AUDIO 1 FRED WILSON 2 MICHELE PRICE 3 AMY PORTERFIELD =4 MICHAEL STELZNER / BARRY FELDMAN 4.5% Of PoStS InClUdE AuDiO 30.0% Of BlOgS UsE AuDiO Copyright Boomylabs 2011-2013 Image Credit:
- 14. #5 KING OF SLIDES 1 SLIDESHARE 2 MICHAEL BRENNER = 3 LEE ODDEN, JOE PULZZI, JEFF BULLAS, RIC DRAGON, NEIL FERREE 3.1% Of PoStS InClUdE sLiDeS 40.0% Of BlOgS UsE sLiDeS Copyright Boomylabs 2011-2013 Image Credit:
- 15. Who Is Using WHICH Media? Copyright Boomylabs 2011-2013 Image Credit:
- 16. 60 NeW BlOgS MaKeS 130 (&3500 pOsTs) Copyright Boomylabs 2011-2013 Image Credit:
- 17. JaCkSoN MiDdLeToN MaRkEtO Copyright Boomylabs 2011-2013 Image Credit:
- 18. SlIdEsHaRe.nEt JoNaThAn MiLdEnHaLl Copyright Boomylabs 2011-2013 Image Credit:
- 19. MeRlIn WaRd SdL.cOm Copyright Boomylabs 2011-2013 Image Credit:
- 20. JaYmE SoUlAtI TaRa L JaCoBsEn Copyright Boomylabs 2011-2013 Image Credit:
- 21. ShAnE BaRkEr vLaD cAtRiNeScU Copyright Boomylabs 2011-2013 Image Credit:
- 22. RaNdY BoWeN ScOtT DaWsOn Copyright Boomylabs 2011-2013 Image Credit:
- 23. KrIsTi HiNeS MiChElE PrIcE Copyright Boomylabs 2011-2013 Image Credit:
- 24. RaNdAlL LaNe JeAnNiE WaLtErS Copyright Boomylabs 2011-2013 Image Credit:
- 25. LoUiSe MyErS MiChAeL DiAmOnD Copyright Boomylabs 2011-2013 Image Credit:
- 26. UsFiTtIeS.cOm JoOsT De VaLk Copyright Boomylabs 2011-2013 Image Credit:
- 27. JeRrY SiLfWeR JoAn StEwArT Copyright Boomylabs 2011-2013 Image Credit:
- 29. MaRtIn BaKeR WiLlIaM ShAtNeR Copyright Boomylabs 2011-2013 Image Credit:
- 30. hEaThEr MeZa JoNaThAn LiStEr Copyright Boomylabs 2011-2013 Image Credit:
- 31. ArDaTh AlBeE cRaIg WaLlEr Copyright Boomylabs 2011-2013 Image Credit:
- 32. mIcHaEl BrEnNeR PaUlO MoTtOlA Jr Copyright Boomylabs 2011-2013 Image Credit:
- 33. GeOrGe StEnItZeR LaUrEn MoLeR Copyright Boomylabs 2011-2013 Image Credit:
- 34. ChUcK HeMaNn DaViD GeRmAnO Copyright Boomylabs 2011-2013 Image Credit:
- 35. ToDd WhEaTlAnD AdElE ReVeLlA Copyright Boomylabs 2011-2013 Image Credit:
- 36. RoHiT BhArGaVa ScOtT AbEl Copyright Boomylabs 2011-2013 Image Credit:
- 37. jEfF RoHrS sArAh sKeRiK Copyright Boomylabs 2011-2013 Image Credit:
- 38. ChRiS GoWaRd MeLiSsA HaRrIsOn Copyright Boomylabs 2011-2013 Image Credit:
- 39. RoBeRt RoSe ToM WeBsTeR Copyright Boomylabs 2011-2013 Image Credit:
- 40. Ed HaDlEy PaM DiDnEr Copyright Boomylabs 2011-2013 Image Credit:
- 41. tIm wAsHeR dOuG kEsSlEr Copyright Boomylabs 2011-2013 Image Credit:
- 42. cHrIs bAgGoTt cArLoS hIdAlGo Copyright Boomylabs 2011-2013 Image Credit:
- 43. aHaVa lEiBtAg bUdDy sCaLeRa Copyright Boomylabs 2011-2013 Image Credit:
- 44. PaMeLa MuLdOoN StEpHaNiE LeFfLeR Copyright Boomylabs 2011-2013 Image Credit:
- 45. JoE ChErNoV NaRcY PaRdO Copyright Boomylabs 2011-2013 Image Credit:
- 46. BeRnIeS BoRgEs DaViD BrAtVoLd Copyright Boomylabs 2011-2013 Image Credit:
- 47. ThE OrIgInAl 70 BlOgS Copyright Boomylabs 2011-2013 Image Credit:
- 48. PaMeLa WiLsOn BaRrY FeLdMaN BrIaN SoLiS LiZ StRaUsS BeTh KaNtEr ChRiStOpHeR PeNn
- 49. AmBeR NaSlUnD BrYaN EiSeNbErG JeFf JaRvIs JeReMiAh OwYaNg ShElLy KrAmEr ! Sm ExPlOrEr !
- 50. AnN HaNdLeY SoCiAlMeDiAtOdAy.CoM ! BuFfErApP.cOm ! SmArTiNsIgHtS.cOm ClIcKz.CoM ! SeArChEnGiNeLaNd
- 51. GiNi DiEtRiCh BuSiNeSs2CoMmUnItY ! ! JaY BaEr JoE PuLiZzI DaRrEn RoWsE HeIdI CoHeN
- 52. JoHn JaNtScH HuBsPoT.CoM MaRk ScHaEfEr ! NeAl ScHaFfEr ! CoPyBlOgGeR.CoM JeFf BuLlAs !
- 53. MiKe AlLtOn KiSsMeTrIcS.CoM MiChAeL StElZnEr ! ! MaCk CoLlIeR DeNiSe WaKeMaN ! FrEd WiLsOn
- 54. GaRy VaYnErChUk NeIl FeRrEe ! ! MaRtIn ShErViNgToN PaM MoOrE ! LiLaCh BuLlOcK TaLeNtCuLtUrE,cOm
- 55. SaRaH ArRoW Cc ChApMaN ! ! GuY KaWaSaKi ChRiS BrOgAn AmY PoRtErFiElD MyCmGr.cOm
- 56. SaM FiOrElLa DaViD MeErMaN ScOtT ! ! JuRe KlEpIc ! StAnFoRd SmItH MaRi SmItH LeE OdDeN
- 57. DiNo DoGaN IaN ClEaRy ! ! RiC DrAgOn JaMeS ChArTlAnD ! GeOfF LiViNgStOn MiTcH JoEl
- 58. MiChElE SmOrGoN TeD RuBiN ! ! StEaMfEeD.CoM ! FrItHjOf PeTsChElEiT AnDy CrEsToDiNa JeNnIfEr OlNeY
- 59. MaLhAr BaRaI JoSePh OlEwItZ ! AnDrEa - IpNoStUdIo ! JoHn NiEuWeNbUrG
- 60. hAVE YOU TRIED Listly? 98.6% OF BLOGGERS USE LISTS ! LISTLY MAKES LISTS SIMPLER TO CREATE, SHARE & EMBED Copyright Boomylabs 2011-2013 Image Credit: