Nick Garner is the Global Head of Search at Unibet, a large European bookmaker. He has over 13 years of experience in internet marketing and is recognized as an expert in search engine optimization within the gaming industry. Garner attributes his SEO successes to an understanding of technology, human behavior, and building quality links from third-party websites. He is based just outside of London and discusses ideas around social proof, zero moment of truth, and how to better track the customer journey online.