The Autolabs is a global alliance of automotive suppliers brought together by a shared mission: to revolutionize the connected car experience. The Autolabs members work with car manufacturers (OEMs) to help them create experiences that Millennials will love. Membership of The Autolabs is open to car manufacturers, innovative suppliers and investors.

1. JOIN US
TO SEE HOW
AUTOMOTIVE
BRANDS WILL

2. CHANGE

3. OPPORTUNITY

4. MAKING IT
HAPPEN

5. MAKING IT HAPPENOPPORTUNITY
CHANGE

6. IT’S TIME TO
FACE A NEW REALITY

7. MILLENNIALS THINK DIFFERENTLY
BUY
LIVE
MOVE
EAT
WORK
SHOP
THINK

9. RETROFITTING
YESTERDAY’S CAR
WON’T DO

10. GENERATIONAL
SHIFT AMONG
CAR BUYERS GENERATIONAL
SHIFT IN
AUTOMOTIVE
DESIGN
REQUIRES

11. STEP INTO THE
FUTURE WITH US

12. BUT WHO ARE
THESE MILLENNIALS?

13. OF AUTOMOTIVE
CUSTOMERS WILL
BE MILLENNIALS
IN 2020
52%

14. GEN X SILENTMILLENNIAL BOOMER
MASSIVE OPPORTUNITY

15. BUYING A
PRODUCT
BUYING A
SERVICE OR
EXPERIENCE

16. OWNERSHIP
IS A HASSLE

17. OWN TO STREAM
BUY TO BORROW
OWN TO RENT

18. THEY
GO ONLINE
TO ORDER DINNER

19. THEY
USE SERVICES
TO BUY GROCERIES

20. THEY
GO ONLINE
TO SHARE IDEAS

21. THEY
USE SERVICES
TO READ BOOKS AND MAGAZINES

22. THEY
GO ONLINE
TO COMMUNICATE WITH FRIENDS

23. THEY
USE SERVICES
TO HAIL RIDES

24. THEY REQUIRE CHOICE

25. THEY ARE
IMPATIENT

26. WHAT DO
MILLENNIALS THINK
ABOUT TODAY’S CARS?

27. WHY DO
ALL THIS?
Research financing options
Research and buy car
Research and buy insurance
Car maintenance
Pay annual registration fee
Wash car
Find parking for car
Sell car

28. EVEN WHEN
BUYING PRODUCTS,
IT’S ABOUT DIGITAL
EXPERIENCES

29. TODAYS CAR
ALL GIVES
MILLENNIALS MILD
ANXIETY ATTACKS
ISOLATION
“FLIGHT MODE”

30. NOT
CONSIDERED
A SOLUTION
TO THE
PROBLEM

31. WHAT’S THE
THREAT?

32. WILL
SERVICE ECONOMY MEAN
LESS PRODUCT REVENUES?

33. WILL MILLENNIALS
ABANDON OWNERSHIP
ALTOGETHER?

34. WE MUST:
REIMAGINE THE AUTOMOTIVE
BRAND AS A SERVICE
AS OPPOSED TO A PRODUCT

35. FROM TRADITIONAL
OWNERSHIP TOWARD
‘THE CAR AS A SERVICE’

36. 2001 20072006 2010 20132012 2014
2015

37. PRODUCTS COME
AND GO.
THE RELATIONSHIP
IS IN THE CLOUD

38. FROM MERELY
SELLING
PRODUCTS TO
CREATING AN
ANNUITY
STREAM

39. WHAT’S THE
OPPORTUNITY?

40. FROM MERELY
SELLING
PRODUCTS TO
CREATING AN
ANNUITY
STREAM

41. 2007 2009 2011
2014

42. NAVIGATION WHEN
THEY NEED IT

44. THE ONLY
JOURNEY COMPANION
THEY NEED

46. WHETHER YOU OWN OR SHARE,
EVERY CAR YOU DRIVE
FEELS LIKE YOUR OWN

48. EACH JOURNEY IS A
STORY WAITING
TO BE TOLD

50. THEIR CAR PUTS
THEM IN CONTROL

51. TAP TO START
TRAFFIC JAM MODE

52. HOW WILL
THE AUTOLABS
BRING ABOUT
THIS CHANGE?

53. HERE TO HELP DIGITALIZE AND
SERVICETIZE EXISTING
AUTOMOTIVE BRANDS

54. WORKING ACROSS THE
INDUSTRY TO CREATE BUILDING
BLOCKS FOR OEMS

55. DRIVER PROFILE & SELF
LEARNING TECHNOLOGY
CONTENT
APP DEVELOPMENT TOOLS
ELECTRONICS
SYSTEMS INTEGRATION
VEHICLE DATA ANALYTICS
MAPS AND NAVIGATION

56. WHAT IS
THE AUTOLABS?

57. BRINGING THE
INDUSTRY
TOGETHER

59. FOR SUPPLIERS
A PLACE TO IDEATE,
DESIGN, BUILD AND
TEST
FOR OEMs
A ONE-STOP SOURCE
OF ALL ESSENTIAL
PIECES OF THE
CONNECTED CAR

60. IN OTHER
WORDS

61. MILLENNIALS WILL
CHANGE EVERYTHING

62. A MOVE FROM
PRODUCT TO SERVICE THINKING
WILL INCREASE REVENUE, MARGINS
AND CUSTOMER LOYALTY

63. THE AUTOLABS
IS THE PLACE TO GET
THE BUILDING BLOCKS

64. WHAT SHOULD
YOU DO NEXT?

66. hello@theautolabs.com

67. hello@theautolabs.com