1) Radio is facing challenges from new digital platforms but can adapt by becoming "Radio 3.0" and embracing the internet and mobile. 2) Radio still has growth potential in Africa by targeting the expanding middle class and increased connectivity. 3) To succeed, radio must know its audience deeply through research, use multiple platforms to engage listeners longer, and position itself as supporting new media instead of competing directly.

1. Radio 3.0 The end of listeners

2. $20 Billion $3 Billion

3. n change

5. Bandwidth Revolution for Africa

6. Platforms beat Content

7. Shiftorgrowth

8. timing

9. developingvsdeveloped

10. Traditional media is still growing in africa Newspapers – circulation is growing Radio – stable with room for growth TV – growing with electrification Outdoor – growing

11. Developing vs Developed Developing mature middle class and affordability of devices Displacement more common Traffic patterns In car – growing Radio R&D Office listening Do listening habits change with wealth? Measurement and its impact on market maturity Research and content quality

13. death of listeners

14. audience

15. Web & mobile are not competitors to radio but part of radio 3.0

16. 110 Million internet users

17. 17 Millionfacebook users in Africa

18. 22 Million mxit users

19. Radio Penetration Penetration already high No need for electrification Expect increasing attractiveness Shift of wealth Shift in transportation models Increase in office environments Key risks are Competitive environment (within radio segment) Station ratings

20. revenue sources revenue models Clients/audience NEW

21. KNOW your audience Gather info on listeners and collate into large database Demographic, brand affinity, contact details Use loyalty club to reward ongoing interaction and information Surveys, likes/dislikes, LSM info Provide information to advertisers to enhance targeting and thus value Pre-campaign sms/email alert for liked brands (entered competition before) Develop “closed loops” to develop efficacy measures Ongoing research with our listeners to enhance our programming

22. broadcast + narrowcast

23. Target newad budget Redesign on-line/mobile rate cards to meet needs of non-radio clients (CPM) Sell to major on-line agencies who spend web budgets only Identify and secure direct large accounts who have separate on-line/mobile budgets Work with existing clients to identify separate budgets develop integrated solutions with a clear value split New ideas to target competitive budgets

24. Target different Clients/Customer segments Identify and approach new “on-line only” clients Look at opportunities for Small business market segment Classifieds Vouchers directories Mixed revenue models based on impressions and acquisitions

25. Listener generated revenue Our listeners are a source of revenue via revenue share with Telco’s Promote communications via PSMS Votes, thoughts, competitions, quizzes, requests Promote calls to revenue share number IVR services for traffic, news, leave a message for air

26. Relevance of content Localisedfor relevance Relevance increases interaction across all mediums and feeds into what we send out Content partnershipstrategies

27. L o n g Interactions Drive traffic from radio to on-line to mobile to radio and vice versa Ongoing interaction across multiple mediums (i.e. radio and phone) Call to actions, reminders, related material for page depth loyalty points as incentives Visual radio/live show page By increasing time with us, increase TSL, pageviews, mobisite views, PSMS etc

28. Our listeners are our promoters Viral growth and dissemination strategies Facebook apps for our competitions that gather our listeners friends Rewards for adding our logo to their site (non cash affiliates) RSS feeds Don’t just be a fan, be a part of it

29. Reposition Radio is the perfect medium to support new media People normally do something else while listening to the radio Strong frequency for listeners on both radio and other assets Radio can provide measurement and response PSMS response and conversion paths On-line conversions and entries

31. Strategies and actions Platforms beat content What can you do best? What can you create scarcity around? Managing yields and bundling