But perhaps more important than what we are saying about ourselves is what the market and the analyst community are saying about what we are doing
MAIN POINT: Recently we launched a new IBM Mobile offering portfolio – IBM MobileFirst.SPEAKER NOTES:Recently IBM re-launched our mobile offering portfolio to provide customers with an end to end set of offerings to help them embrace mobile first. This chart represents all of what IBM is doing in mobility on a single page. When we launched MobileFirst back in February at the Mobile World Congress in Barcelona, we were reacting to the fact that no one in the industry had yet laid out a vision of the key services and capabilities that will be needed in this technology transition. Now we know that you all work with many vendors and partners, so think of this as a blueprint for what you need (you may not get everything from IBM, but we will work to provide the integration across these areas to make things go smoother). IBM MobileFirst Platform: The key capabilities in the platform are oriented to help you build and deliver engaging mobile solutions more quickly, with higher quality and at lower cost. Key assets in this space include Worklight and our Rational tools for building and testing mobile assets.IBM MobileFirst Management: These capabilities are all about helping organizations deal with the challenges of mobile devices and applications. The need for Mobile Device Management, given the growth in organizations allowing BYO devices is unprecedented. Our IBM Endpoint Manager solution, based on technology we acquired with Bigfix, allows us to provide a single solution for all enterprise devices (servers to smartphones) from a single pane of glass, dramatically simplifying the management process.IBM MobileFirst Security: Security is interesting in that with mobility, there are both opportunities and threats. Our IBM MobileFirst Security solutions address both of those issues. First, the opportunity to make better decisions around whether or at what level an individual should have access to an application is improved with the mobile context is taken into consideration. Many retailers and branch banks want tablet solutions, but they don’t want them to work when they are outside the footprint of the store. IBM Security Access Manager for Mobile and Cloud, integrates with some of our location capabilities in worklight and addresses that scenario. Second, getting back to the point about a mature development process, we believe that security vulnerability scanning for mobile apps is critical. That is why we’ve added iOS and Android support to our latest releases of AppScan. This is especially useful when 3rd parties are involved in building mobile applications that represent your brand.IBM MobileFirst Analytics: These capabilities are all about providing a more engaging and higher quality experience for your clients. To achieve that goal, you need to be able to see what your clients are doing in mobile apps, see where they are struggling, where they wait around to long before taking the next action (ideally before you ship your release to an app store only to find out it doesn’t hold up 2 weeks later). Last year, IBM purchased Tealeaf, an industry leader in customer experience analytics. Tealeaf has taken their leading technology and extended it to mobile devices with Tealeaf CX mobile. We’ve further integrated their libraries into worklight so that when you build an app in worklight, the instrumentation for Tealeaf is already present. Again, this allows you to walk through (kind of like a flight data recorder) all the swipes, gestures and screens that your users are going through, which rapidly helps teams to build better mobile experiences. IBM MobileFirst Strategy & Design Services: Help you to explore, assess and plan your mobile solutions. Here we have a set of experienced mobile consultants that can help you map out your client journey and help you prioritize the most important actions to take. Note the word design here, an absolutely critical piece. We are lucky to have the highly-rated IBM Interactive team a part of our consulting organization to help you build truly world-class mobility solutions. IBM MobileFirst Development & Integration Services: We go beyond the strategy and design, to actually help you build and integrate (often one of the hardest challenges) your mobile solutions into the fabric of your business. Our GBS and GTS teams have the skills to help you build apps from the ground up, as well as helping you size up and rebuild the infrastructure you need for success.Cloud & Managed Services: If you want IBM to mange or run those services, we have a set of cloud and managed services that will take that burden off your hands. We have specific solutions from GTS to help you address BYOD with a full service for managing mobile devices (from kitting and provisioning, all the way to help desk calls if you prefer). We are also delivering hosted versions of our platform with our Mobile Application Platform Management service if you choose to have IBM host and run your infrastructure. Industry Solutions: We also have a set of IBM MobileFirst offers tailored for particular verticals. You’ll see the top 8 where we’ve seen the most mobile activity here, though we work with many others. Within each industry we can help you address key initiatives, such as mobile payments, mobile commerce, customer servicing and customer experience management, among others.IBM & Partner Applications: You’ll see that we are builders and providers of mobile applications in many areas. Today we have over 200 mobile apps in the major app stores and we’ve had over 1 million downloads. Some of our solutions are oriented to particular verticals, like Smarter Commerce or the work we are doing with Smarter Cities, but we also have solutions that span many horizontal groups, like the new release of IBM Connections that supports secure doc sync to mobile devices, or Cognos and their mobile clients
Our strength is still in the broadest portfolio, but we are continuing on focusing on completing the entire lifecycle of the portfolio, and specifically focusing on targeting our offerings thru the lenses of our end users…
Green diamonds indicate likely Dojo2 options
The idea behind this slide is to Make sure that we discuss this with client and this resonates with their current phase.
This slide provide details on activities in each Phase and the characteristics defined in previous slide, now are better defined with Implementation level details.
IBM has significantly expanded here… releasing new updates for applications that are mobile enabled, new updates to our product portfolio, and new acquisitions in order to help fill gaps to be more competitive. - give an example of Trusteer (and the B2E cases – and how this is going to help us differentiate)
