Nedim Sabics' presentation of his speech at the Allweb Digital Marketing Conference in Tirana at the 11. October 2018 about constructing a landing page which will exceed the expectations of users and Google from the SEO perspective. Showing a good usecase for WDF*IDF.

1. I
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The hidden pearl:
How to make Google happy by
satisfying your visitors needs
When my grandfather was alive you needed to be 40 years around wise people to
earn their respect and to get divine knowledge. When my father was alive it took
only 40 days to reach a certain level so you could listen to wise people talking
about hidden pearls. Today, pearls are spread all over the streets, but almost
no-one is bothering to bow down and collect them. - Sadi Shirazi (1250)

2. Your Company Name
Serial Entrepreneur
16 years experience in Online Marketing
Focused on Search Engine Optimization
Bosnian, living and working in Germany
Clients: Bosch, ThyssenKrupp, Porsche,
several banks, huge portals, REWE etc.
Online Marketing Expert
2
Who is talking to me?
NEDIM SABIC (neximuss)
I

3. Your Company Name 3
WHAT HAVE BIG G AND
YOUR VISITORS IN
COMMON?

4. Your Company Name 4
WHAT HAVE BIG G AND
YOUR VISITORS IN
COMMON?
THEY BOTH WANT YOU
TO ANSWER PROPERLY
TO ALL EXPECTATIONS

5. Your Company Name 5
WHAT HAVE BIG G AND
YOUR VISITORS IN
COMMON?
THEY BOTH WANT YOU
TO ANSWER PROPERLY
TO ALL EXPECTATIONS
Happiness = Reality - Expectations
Elon Musk, September 2018

6. Your Company Name 6
WHAT ARE YOU VISITORS EXPECTING?

7. Your Company Name
Example:
How to boil a perfect egg?
Expectation:
To learn very fast how to boil
a perfect egg.
Informational Queries
7
WHAT ARE YOU VISITORS EXPECTING?

8. Your Company Name
Example:
How to boil a perfect egg?
Expectation:
To learn very fast how to boil
a perfect egg.
Informational Queries
8
WHAT ARE YOU VISITORS EXPECTING?
Example:
Buy Playstation 4
Expectation:
To buy the product without
any complications.
Transactional Queries

9. Your Company Name
Example:
How to boil a perfect egg?
Expectation:
To learn very fast how to boil
a perfect egg.
Informational Queries
9
WHAT ARE YOU VISITORS EXPECTING?
Example:
Buy Playstation 4
Expectation:
To buy the product without
any complications.
Transactional Queries Navigational Queries
Example:
Facebook
Expectation:
To find, open and use
Facebook.

10. Nedim Sabic
I
10
HOW DOES A
PERFECT
LANDING PAGE
LOOK LIKE?

11. Your Company Name
Can you rank here?
11
SEARCH QUERY
“My.Size 60 condom”

12. Your Company Name
Can you rank here?
Do you want to rank here?
The user is in
the last
phase of his
journey
He already
decided what
to buy
His decision
won’t be
reconsidered
or discussed
12
SEARCH QUERY
“My.Size 60 condom”

13. Your Company Name
What did he google before that?
13

14. Your Company Name
What did he google before that?
14

15. Your Company Name
And before that?
15

16. Your Company Name
And before that?
16

17. Nedim Sabic
I
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WHY DID HE
GOOGLE THREE
TIMES?
And what the heck did he google first? :)

18. Your Company Name
rash on penis
Product related
informational
query
18
A CUSTOMER JOURNEY IS NOT SIMPLE AS YOU THINK
BUT YOU COULD MAKE IT SHORTER BY HQ CONTENT

19. Your Company Name
rash on penis
Product related
informational
query
condom size
More specific
product related
informational
query
19
A CUSTOMER JOURNEY IS NOT SIMPLE AS YOU THINK
BUT YOU COULD MAKE IT SHORTER BY HQ CONTENT

20. Your Company Name
rash on penis
Product related
informational
query
condom size
More specific
product related
informational
query
large non latex condoms
Product price
comparison
20
A CUSTOMER JOURNEY IS NOT SIMPLE AS YOU THINK
BUT YOU COULD MAKE IT SHORTER BY HQ CONTENT

21. Your Company Name
rash on penis
Product related
informational
query
condom size
More specific
product related
informational
query
large non latex condoms
Product price
comparison
My.Size 60 condom
Purchase
21
A CUSTOMER JOURNEY IS NOT SIMPLE AS YOU THINK
BUT YOU COULD MAKE IT SHORTER BY HQ CONTENT

22. Your Company Name
LANDING PAGE
ANSWERS EXPERTISE COMPARISON PRODUCT RANGE
Are all condoms one
size fits all?
Show expertise Bestbuy condoms By material
What condom size
am I?
Get trust Cheapest condoms By type
Am I allergic to
latex?
Best condoms By sizeRaise awareness
22
OUR COMPANY
STRUCTURE

23. Nedim Sabic
I
23
DID YOU
FORGET
ANYTHING?

24. Nedim Sabic 24

25. Nedim Sabic 25
answerthepublic.com

26. Nedim Sabic 26

27. Nedim Sabic 27
SEMrush.com

28. Nedim Sabic
I
28
WHAT ABOUT
KEYWORD
DENSITY
WDF*IDF?

29. Nedim Sabic 29

30. Nedim Sabic 30
SEOlyze.com

31. Nedim Sabic
I
31
GIVE YOUR
USERS WHAT
THEY WANT!
If they want
recipes, give them
many recipes!

32. Nedim Sabic
I
32
Don’t forget your
meta descriptions
and titles!!!

33. Your Company Name
i@nedimsabic.de
facebook.com/neximuss
twitter.com/neximuss
instagram.com/neximuss
Online Marketing Expert
33
Thank you!
NEDIM SABIC
I