Trust Pathways - presentation part of the Space for Cycling event held in Durham by Cycling UK on 21 January 2017

1. Graham’s Story and working with the local
authority: changing mindsets
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2. Graham Dietz’ Story
• Lived for many years in The
Netherlands
• ‘Eco-warrior’: no car/cycled
• Head injury – 4 weeks later
pulmonary embolism (blood clot
from the injury).
• Died in December 2014
• Research area: ‘trust’
• Inspiration for the ‘Trust Pathways’
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3. Working with local authorities…
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4. Working with local authorities…
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“People don’t like to plan - Planning is
unnatural – It is much more fun just to do.
And the nice thing about just doing is that
failure comes as a complete surprise.
Whereas if you have planned, the failure is
preceded by a long period of despair and
worry”
Sir John Harvey Jones

5. How are most projects run?
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Software does not always help

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• Globalisation, global economy, climate change
• Continental – National policy and governance
• National and sub national, regional governance
• Local government
• Organisations
• Sub system aspects of organisations
• People: citizens, users, managers, professionals,
politicians
Working with local authorities…
System levels
It is a complex system

7. “Pushing an open door…?”
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• Demand Management
• Need versus demand
• Avoiding Demand Failure
• A relational experience

8. Where are we now…?
• Initially – good progress
• 1 step forward a few
back…roundabouts
• Increase efforts…
• Develop web site
• More publicity – WoM, Social Media.
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9. The trick is…?
…to engage sufficient
numbers of people in
redirecting their energy to
initiate a mindset (cultural)
change…
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