Deck I used in a presentation and discussion at the IABC UK event “Getting the most out of data analytics” in London on November 23, 2016.

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The Rise of
Getting the Most Out of Data Analytics
Neville Hobson - @jangles
Senior Managing Consultant
IBM Social Consulting, London
IABC UK - November 23, 2016

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https://en.wikipedia.org/wiki/Artificial_intelligence

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2016
http://www.gartner.com/newsroom/id/3412017

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Cognitive Business
Data is the new natural
resource but the winners
will be those who refine
and extract value from it.
Gini Rometty
CEO, IBM
“
”
http://ibm.com/outthink
https://twitter.com/coastw/status/796547483459457024

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Extract insights from all data

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Translate expansive,
ever-growing data sets into
differentiation when you
act on game-
changing knowledge.
Redefine industries and
professions when you
make expertise a
scalable resource.
Transform how you do
everything together when
you can learn and
adapt perpetually.
GROW
KNOWLEDGE
FROM DATA
ENHANCE
EXPERTISE
LEARN AND
ADAPT
Reimagine what’s possible

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Augmented Intelligence
Making use of artificial intelligence, machine learning and related technologies to augment your own
native, human, intelligence.
In data analysis, AI frees you from performing the basic but essential analytical tasks on increasingly
huge data sets – a perfectly-suited task for automation.
This enables you to concentrate on tasks that are perfectly suited to people: things like extracting
valuable, actionable, insights from the analysis of myriad, increasing, amounts of unstructured data.
Neville Hobson, IBM, November 2016
Version 1.0

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Get Ready…
More than ever, data and analytics are central to the success of any business
function or industry
– enabling competitive differentiation, operational effectiveness and early-mover
advantage that are essential in the cognitive business era
Cognitive businesses will be the innovators, the market makers, the leaders
– the rate of innovation is accelerating, requiring rapid understanding of opportunity,
and agility (and ability) to execute
As communicators, we must fully understand the evolving landscape and how
to explain our differentiated position in it to our leaders, colleagues and
customers
– we become the non-technical subject-matter experts
The time to act is right now

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http://www.ibm.com/watson/

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Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the
license for terms.
Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville.
If you have questions or comment about this deck, contact Neville Hobson:
 +44 7342 085 395
 neville.hobson@uk.ibm.com
 www.nevillehobson.com
 @jangles
The content in this presentation deck represents the opinions of Neville Hobson only and does not necessarily reflect any view or position of
or by IBM. Published in accordance with IBM’s Social Computing Guidelines.
The Rise of Augmented Intelligence: Making the
Most Out of Data Analytics
Presentation by Neville Hobson at B2B Marketing Expo, London, May 11, 2016.
How up-to-date are you about IBM? A 100-second primer: https://youtu.be/Twm-hxU-nko