Your Name AB 219: Marketing Instructor: Diane Sykes, MBA Date here Code of Ethics Specify what code of conduct the company should institute to make sure that all personnel adhere to the founders’ values in promoting and pricing the product at home and abroad. Note that you MUST narrate this presentation. Advertising Campaign Provide an advertising campaign (using pioneering, competitive, or comparative advertising) for this line of life-threatening anti-allergen medications and self-injecting devices using 3 different types of advertising. Public Relations Strategy Provide a public relations strategy to promote the new product line while considering the social responsibility involved. Tools for promotion, personal selling and social media Prepare 1 tool each for consumer sales promotion, personal selling, and social media. AIDA Describe how the AIDA concept stages are to be addressed. Attention Interest Desire Action Pricing Objectives and Strategies Explain the three (3) possible pricing objectives, choose either: Profit oriented, sales oriented, or status quo oriented. Select one and then explain pricing strategies and whether you will use any discounts, rebates trade discounts, and/or allowances that would apply for this new line of life-saving products. Profitability Explain how you will determine a profit has been realized based on your pricing objectives. (Return on Investment (ROI), or Return on Assets (ROA), or Break Even analysis References Lamb, C. W., Hair, J. F., & McDaniel, C. (2017). MKTG, 11e. Mason, OH: Cengage Learning. .