Avadhoot Revankar is a leading email marketing consultant who helps businesses maximize ROI from email marketing. He has gained client appreciation and awards for his innovative email marketing campaigns. The document advertises an upcoming webinar by Avadhoot on how triggered emails can double ROI for eCommerce brands. The webinar will cover setting up triggers, best practices for triggered emails, and a case study of how triggers emails generated twice the revenue for an eCommerce brand.

1. Avadhoot Revankar– Head Consultant, Email Marketing @ netCORE
Avadhoot is leading a dedicated team of consultants, helping businesses maximize their
ROI from email marketing. Popular for his innovative ideas and his zest, Avadhoot has not
only gained client appreciation and loyalty but has also won awards for his campaigns.
He was amongst the top 10 nominees for Email Marketer - Global Thought Leader of the
Year 2013-14. He has conducted several digital marketing roundtables and is an active
blogger apart from being a part of multiple global forums.
EMAIL MARKETING WEBINAR

2. Have conversations, not campaigns
eCommerce brands should go beyond
Batch-and-Blast campaigns and plan triggered emails

3. How can Triggered Emails
double ROI for eCommerce?
EMAIL MARKETING WEBINAR

4. 1. When do we set the triggers?
Examples of important and innovative triggers
2. What are the best practices of triggered emails?
Know the rules to follow when sending triggered communication
3. How did triggered emails generate twice the revenue
for an eCommerce brand?
A Case study highlighting how triggered emails helps double ROI
4. How can brands send triggered emails?
Learn how to set up triggers and create marketing automation
What we’l cover in this webinar-

5. Tweet your opinion and comments on #eCommerceROI
Follow us on @netcoresolution
Join me @Avadhoot1
EMAIL MARKETING WEBINAR

6. Triggered emails are automated emails that
are triggered by a specific action by customer
What
#eCommerceROI

7. Triggered emails are automated emails that
are triggered by a specific action by customer
Trigger based email marketing campaigns can
generate 4x more revenue and 18x greater profits
(Forrester Research)
What
Why
#eCommerceROI

8. Types of triggered emails
#eCommerceROI

9. Transactional
Based on customer’s action
Eg: Product purchase
Types of triggered emails
#eCommerceROI

10. Transactional
Based on customer’s action
Eg: Product purchase
Recurring
Based on customer details
Eg: Birthday wishes
Types of triggered emails
#eCommerceROI

11. Transactional
Based on customer’s action
Eg: Product purchase
Recurring
Based on customer details
Eg: Birthday wishes
Behavioral
Based on customer preferences
Eg: Cross-selling products
Types of triggered emails
#eCommerceROI

12. Transactional
Based on customer’s action
Eg: Product purchase
Recurring
Based on customer details
Eg: Birthday wishes
Behavioral
Based on customer preferences
Eg: Cross-selling products
Threshold
Based on user activity
Eg: Subscription Expiry
Types of triggered emails
#eCommerceROI

13. Important triggers every eCommerce must have...
#eCommerceROI

14. Important triggers every eCommerce must have...
Transactional
Order purchase triggered email
#eCommerceROI

15. Important triggers every eCommerce must have...
Recurring
Birthday email
#eCommerceROI

16. Important triggers every eCommerce must have...
Behavioral
User inactivity
#eCommerceROI

17. Important triggers every eCommerce must have...
Threshold
Subscription expiry
#eCommerceROI

18. Some innovative triggers..
#eCommerceROI

19. Some innovative triggers..
Make the right first impression
Make your welcome emails even more
welcoming with dynamic content
#eCommerceROI

20. Some innovative triggers..
Anniversary with the brand
Show you value your customer
#eCommerceROI

21. Some innovative triggers..
Back in stock email
So you don’t lose out on customers who showed interest in your
product
#eCommerceROI

22. Some innovative triggers..
Recommendations based on abandoned cart
Customer has shown interest in a product, offer variety to help in
decision making
#eCommerceROI

23. Some innovative triggers..
Recommendations based on abandoned cart
Customer has shown interest in a product, offer variety to help in
decision making
#eCommerceROI

24. Some innovative triggers..
Time to re-order email
Product replenishment emails are a great way to drive sales
#eCommerceROI

25. Some innovative triggers..
Reminder emails
Reminder + Recommendation based on preferences =>
Sure shot sale winner
#eCommerceROI

26. Best practices
of
triggered emails
#eCommerceROI

27. 1 Don’t just email once and forget.
Plan a series of triggered emails for all possible scenarios.
1 2 3
Immediately after Opt-in 5 days after Opt-in 10 days after Opt-in

28. 1 Don’t just email once and forget.
Plan a series of triggered emails for all possible scenarios.
1 2 3
Immediately after Opt-in 5 days after Opt-in 10 days after Opt-in
- Product info
- Sales
- Special offers

29. 1 Don’t just email once and forget.
Plan a series of triggered emails for all possible scenarios.
1 2 3
Immediately after Opt-in 5 days after Opt-in 10 days after Opt-in
- Product info
- Sales
- Special offers
- Apparel categories
- Store locations
- Request catalog
- Create account

30. 1 Don’t just email once and forget.
Plan a series of triggered emails for all possible scenarios.
1 2 3
Immediately after Opt-in 5 days after Opt-in 10 days after Opt-in
- Product info
- Sales
- Special offers
- Apparel categories
- Store locations
- Request catalog
- Create account
- 24/7 shopping
- Gift cards
- Feedback

31. 2 Don’t bore your customer
Prioritize and ensure you don’t send more than 1 email per day
Was it a mistake I
signed up with this
brand?
#eCommerceROI

32. 3 Tell them you know about their interests
Personalize the subject line to make a great impact
#eCommerceROI

33. 3 Tell them you know about their interests
Personalize the subject line to make a great impact
Avinash, your Nike shoes are still in our Cart
#eCommerceROI

34. 3 Tell them you know about their interests
Personalize the subject line to make a great impact
Avinash, your Nike shoes are still in our Cart
You liked these Nike shoes 3 days back Avinash, buying it anytime soon?
#eCommerceROI

35. 3 Tell them you know about their interests
Personalize the subject line to make a great impact
Hi Avinash, your order has been shipped!
Avinash, your Nike shoes are still in our Cart
You liked these Nike shoes 3 days back Avinash, buying it anytime soon?
#eCommerceROI

36. 3 Tell them you know about their interests
Personalize the subject line to make a great impact
Hi Avinash, your order has been shipped!
Avinash, your Nike shoes are still in our Cart
You liked these Nike shoes 3 days back Avinash, buying it anytime soon?
#eCommerceROI
What do you think about your new Nike shoes, Avinash? Share your feedback

37. 4 Don’t trigger for the heck of it!
Your main goal of a trigger should be to add value
HAVEGUN. WILL SHOOT.

38. 5 Choose your triggers carefully
The wrong trigger can do more harm than good
#eCommerceROI

39. 5 Choose your triggers carefully
The wrong trigger can do more harm than good
>> Case in point
#eCommerceROI

40. 5 Choose your triggers carefully
The wrong trigger can do more harm than good
Customer contacts Travel website and makes an
inquiry about travel to Singapore
>> Case in point
#eCommerceROI

41. 5 Choose your triggers carefully
The wrong trigger can do more harm than good
Customer contacts Travel website and makes an
inquiry about travel to Singapore
Indicates that she might travel in first week of
October
>> Case in point
#eCommerceROI

42. 5 Choose your triggers carefully
The wrong trigger can do more harm than good
Email sent on 14th and 19th october
Customer contacts Travel website and makes an
inquiry about travel to Singapore
Indicates that she might travel in first week of
October
Travel portal sets triggered email for feedback
and review a week after the date of travel
>> Case in point
#eCommerceROI

43. 5 Choose your triggers carefully
The wrong trigger can do more harm than good
Email sent on 14th and 19th october
Customer contacts Travel website and makes an
inquiry about travel to Singapore
Indicates that she might travel in first week of
October
Travel portal sets triggered email for feedback
and review a week after the date of travel
What went wrong?
Customer did not travel and finds this email
completely irrelevant
>> Case in point
#eCommerceROI

44. Case Study
Triggered emails generate
twice the revenue for an
eCommerce brand.
(MarketingSherpa case study)
#eCommerceROI

45. Welcome Series
#eCommerceROI
CASE
STUDY

46. Welcome Series 1. Base welcome email Subject line: Welcome to SmartFurniture.com
Sent immediately when the customer signs up
#eCommerceROI
CASE
STUDY

47. Welcome Series 2. Preference email Subject line: Your email subscription at SmartFurniture.com
Customers can set preferences and receive emails on
products they are interested in
#eCommerceROI
CASE
STUDY

48. Cart
Abandonment
#eCommerceROI
CASE
STUDY

49. Cart
Abandonment
Subject line: We have saved your item Mouse pad in the shopping cart
1. Email 1
Complete your purchase email
#eCommerceROI
CASE
STUDY

50. Cart
Abandonment
2. Email 2
Subject line: Decisions, Decision… take extra time to think through
your shopping cart
Offers customers extra time to make the purchase
#eCommerceROI
CASE
STUDY

51. Cart
Abandonment
Incentivizes to encourage purchase
Subject line: Complete your order today and Save!
3. Email 3
#eCommerceROI
CASE
STUDY

52. Post Purchase
#eCommerceROI
CASE
STUDY

53. Post Purchase 1. Email 1 Subject line: Welcome to the SmartFurniture family!
Remarketing by recommending products
#eCommerceROI
CASE
STUDY

54. Post Purchase Subject line: The holistic workspace from SmartFurniture.com
Email sent after 90 days if the customer still doesn’t make
another purchase
2. Email 2
#eCommerceROI
CASE
STUDY

55. How the triggered emails performed..
#eCommerceROI
CASE
STUDY

56. Welcome Series
1. Base welcome email
2. Preference email
- Open rates: 311% increase
- Click through rates: 327% increase
Results
How the triggered emails performed..
#eCommerceROI
CASE
STUDY

57. Welcome Series
2. Email 2
1. Base welcome email
2. Preference email
Cart
Abandonment
1. Email 1
3. Email 3
- Open rates: 311% increase
- Click through rates: 327% increase
- Open rate: 41%
- Click through rate: 56% for those who opened email
Results
How the triggered emails performed..
#eCommerceROI
CASE
STUDY

58. Welcome Series
2. Email 2
Post Purchase
1. Base welcome email
2. Preference email
Cart
Abandonment
1. Email 1
3. Email 3
1. Email 1
2. Email 2
- Open rates: 311% increase
- Click through rates: 327% increase
- Open rate: 41%
- Click through rate: 56% for those who opened email
- Open rates: 284% increase
- Click through rates: 295% increase
Results
Result: The brand sent about half as many emails to customers and got about twice the revenue
How the triggered emails performed..
#eCommerceROI
CASE
STUDY

59. Welcome
series
Cart
abandonment
Website browser
abandonment
Makes a purchase
Similar product
recommendation
Review of product
purchased
Shipment delivery
status
Item in
stock
Customer
signs up
Checks products
on your website
Adds products
to cart
Change in
account
Account changes
notification
Change in
behavior
Engagement
campaign
Transaction
email
Order is shipped
Post purchase
emails
Product out
of stock
Feedback of
service
Order replenishment
email
Product
reorder
Post purchase
emails
Post purchase
emails
TRIGGERS >>
Set triggers throughout the customers life cycle
#eCommerceROI

60. How can brands send
triggered emails?
#eCommerceROI

61. Process flow of sending triggered emails
#eCommerceROI

62. CRM or Website
(Application)
Process flow of sending triggered emails
#eCommerceROI

63. CRM or Website
(Application)
Data
Firewall
Process flow of sending triggered emails
#eCommerceROI

64. CRM or Website
(Application)
Data
Firewall
Rule based Engine
+
Delivery Engine
Process flow of sending triggered emails
#eCommerceROI

65. CRM or Website
(Application)
Data
Firewall
Rule based Engine
+
Delivery Engine
Triggered
Emails to subscriber
Process flow of sending triggered emails
#eCommerceROI

66. Key Takeaways
1
2
3
4
It’s high time for brands to move from the Batch & Blast approach to
triggered one.
Look at the data you have today and search for opportunities to set your
triggers.
Keep a track on the frequency of your emails and personalize with all the
information you have about the subscriber.
Innovate with your triggers to stand out in the crowd.

67. Thank You
For participating in our webinar
CORPORATE OFFICE
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Email: sales@netcore.in Phone: +91 22 6628 8403 | Missed Call: 022 6155 0888
BRANCHES
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Open for Questions
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