2. Marketing Trends For Social Media
Media Fragmentation
Smartphone Device Adoption Has Reached Half of U.S.
Population
Content Marketing Is Still King
Facebook Is Still Dominant
Users Notice More Branded Content on Their News Feed
Twitter Getting More Popular
3. Media Fragmentation
• Customers are everywhere, all at the
same time. According to the Thomas
edison review, there are 256 thousand
U.S. customers on TV, 243 thousand
on stereo, 232 thousand on the
Online, 182 thousand linked at house
via high speed internet, 177 thousand
linked at house via wi-fi, and 139
thousand smart phone customers.
• In this age of multi-media intake,
customers are using more gadgets
across a typical set of systems to do
more things than ever. That indicates
promoters have to perform catch-up
and move away from techniques of the
last. These days, the “e” in ecommerce indicates “everywh".
4. Smartphone Device Adoption Has Reached Half of
U.S. Population
• With 139 million (53%) of People in
america owning mobile phones,
cellular use has achieved critical
mass in the United States.
• Research by eMarketer shows how
long people spend on a cellular
phone is growing at 14 times the rate
of desktop computer usage. The
same analysis indicates that cellular
is becoming a more popular route for
commercial dealings.
• In the second quarter of 2012,
cellular revenue included 15.1% of
total B2C retail e-commerce revenue,
compared to only 1.9% for social ecommerce revenue.
5. Content Marketing Is Still King
• There is no discussion that material is still master. A 2012 study
performed by Outbrain and analysis company eConsultancy
revealed that 91% of in-house promoters use material
promotion to sell their goods and services. Additionally, 90% of
all online promotion experts believe material promotion will
become even more important over the next 12 months.
• The same analysis indicated to the top 3 types of material that
are working best for marketers: social content and up-dates
(83%), emails (78%) and news or function articles (67%).
6. Facebook Is Still Dominant
• Despite all of the changes that keep
take position on Facebook or myspace
such as Chart Look for and hashtags,
the variety of customers on Facebook
or myspace is increasing, providing
promoters possibilities to communicate
with viewers in impressive methods.
• Brands that use hashtags in their
content may have a little bit greater
achieve than manufacturers that do not
use them, according to Edgerank
Checker. Hashtags will also start up
new marketing possibilities for
promoters, such as the capability to
promote straight to customers who
have used or visited on a particular
hashtag.
7. Users Notice More Branded Content on Their News
Feed
• A majority of Facebook (62%) observed
more labeled material on their
information nourish. Most customers
do not visit a brand’s Facebook or
myspace Page. They communicate with
manufacturers on their information
nourish, which is where possibilities
and difficulties lie for promoters.
• On the good side, customers who want
to communicate with product material
will be more involved and open to
product information. The other is true
for customers who just want to hang
out with their friends. They will simply
cover up any product material they do
not want to see (especially if those
content are regular and intrusive).
8. Twitter Getting More Popular
• Although Facebook is at the top of the public
networking globe, the Thomas edison review
reveals that Twitter posts is getting more wellknown. Observe that only 11% of People in
america “Have not observed of Twitter posts,”
which indicates 89% have!
• You might say, “But only 15% of People in
america actually use Twitter!” (See Fig. 4). Real.
However 44% listen to about tweets on other
press “Almost Every Day” and 84% have seen or
observed of tweets in other press at some point
(green, plus red, plus yellow-colored, plus violet
pieces = 84%). This implies that an frustrating
greater part of People in america have been
revealed to Twitter posts via multi-media intake.
• This figure warrants the summary that Twitter
posts is a much larger system than most people
give it credit for, and promoters should be the
first to identify its invisible prospective.
9. Thank You
Created By Cygnis Media
Data Collect : Social Media Examiner
http://www.cygnismedia.co
