3. Media brands are increasingly defined less by the platform and more by the community http://www.flickr.com/photos/hankins/
4. SOCIAL IS BECOMING A PART OF ALL MEDIA STREAMS Social dimensions are paramount to most people ⌠.and most forms of entertainment Source: Future Foundation: Entertainment Futures 2007, Image credit http://dicksdaily.co.uk/ â The desire to be part of a group that shares, cooperates, or acts in concert is a basic human instinct.â Clay Shirky
10. "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.â Seth Godin ITâS NOT ABOUT THE TECHNOLOGY Image: http://www.gapingvoid.com/
11. COMMUNITIES DRIVE BRANDS, COMMUNITIES DRIVE TRAFFIC Higher repeat visits More Loyal Users Higher levels of interaction More useful site More content More traffic More links More authority
16. UNDERSTAND HOW THEY WORK 9 1 90 Every community has super-users â high authority, highly active Know who they are
17. â One part anarchy, one part aristocracy, one part democracy, one part monarchyâ Jimmy Wales on the Wikipedia Community http://www.flickr.com/photos/vhata/
18. AND ADD VALUE http://www.flickr.com/photos/artsyt/ "In the past you were what you owned. Now you are what you share." Charles Leadbeater â We Think
21. â Go to where your communities are - don't expect them to come to youâŚandâŚUnderstand and respect the values and protocols of the community - be sensitive.â âŚTom Lewis Reynier, NGO marketing strategy consultant â Treat people as human beings, understand what interests themâŚbutâŚif you want to engage social media creators then you have to be a part of that worldâ âŚAmelia Torode, Head of Digital Strategy, VCCP â the importance and power of participatory exploration.â âŚGavin Heaton, Social Media strategist â The larger and more inclusive you aim the lower the barrier of participation you set.â âŚAsi Sharabi, Digital Planner, POKE â Get stuck in!â ...James Cherkoff, Collaborate Marketing â Serve their agenda not yoursâ âŚMark Earls, author, HERD â Be like Zorro - quick interventions and thoughts, then step backâ âŚ.Will Humphries, Planner, LOWE â know your audience - then be real. and interesting.â âŚfacu, digital creative â Communities first (i.e. serve their interests above your own)â âŚDavid Cushman, Bauer â Do put the topic of a talk you're giving on The Power of Online Communities to your community and then watch them demonstrate The Power of Online Communities for you ;-)â âŚJamie Coomber, Digital Strategist, Profero
22. â Go to where your communities are - don't expect them to come to youâŚandâŚUnderstand and respect the values and protocols of the community - be sensitive.â âŚTom Lewis Reynier, NGO marketing strategy consultant â Treat people as human beings, understand what interests themâŚbutâŚif you want to engage social media creators then you have to be a part of that worldâ âŚAmelia Torode, Head of Digital Strategy, VCCP â the importance and power of participatory exploration.â âŚGavin Heaton, Social Media strategist â The larger and more inclusive you aim the lower the barrier of participation you set.â âŚAsi Sharabi, Digital Planner, POKE â Get stuck in!â ...James Cherkoff, Collaborate Marketing â Serve their agenda not yoursâ âŚMark Earls, author, HERD â Be like Zorro - quick interventions and thoughts, then step backâ âŚ.Will Humphries, Planner, LOWE â know your audience - then be real. and interesting.â âŚfacu, digital creative â Communities first (i.e. serve their interests above your own)â âŚDavid Cushman, Bauer â Do put the topic of a talk you're giving on The Power of Online Communities to your community and then watch them demonstrate The Power of Online Communities for you ;-)â âŚJamie Coomber, Digital Strategist, Profero THANK YOU Join the debate: neilperkin.typepad.com twitter.com/neilperkin