In decision making process it is very important to use past and present data. This presentation will help in understanding what is data, how it is converted to information and how information becomes knowledge.

1. Knowledge
Information
Data
Understanding the difference between Data,
Information & Knowledge

2. Raw, unevaluated facts
and figures
Stored in data
warehouse
Example: Feedback of
customers
No meaning in itself
Data

3. Meaningful and useful
for decision making
Involves communication
and reception
Example: Solving the
problems of customers
by investigating
feedback form
It notifies, reduces
uncertainties and
stimulates to take action
Information
(Relevant, Timely,
Accurate & Cost
effective)

4. Efficient handling of the
information
It availability to right
person at right time
Example: Developing
product so customer
doesn't encounter same
problem in future.
Enhance learning
Knowledge