This is a very early draft of our VC pitch. Core issue with this deck is that it is NOT a pitch -- it describes a product, but does not define the PROBLEM we are solving in any meaningful way. Feedback from a variety of early advisors helped us to clarify the problem and clean up our pitch so it was compelling.

1. TeleTrust
Opportunity and Strategy
September 2010
Ned Hayes
Confidential and Proprietary | TeleTrust.US | 2010

2. TeleTrust
 Founded April 2010: Bootstrapped by founders for first 6 months.
 Team with deep telecommunications experience and identity
verification experience: trusted leaders in the Call Identity,
Caller Name, Identity Verification and On-Device Payments.
 Founders created over $1.4 Billion in value for VeriSign, Illuminet,
Vulcan Enterprises, Adobe Systems, and TNSI.
TeleTrust LLC is dedicated to creating new value in identity
and verification systems for emerging new classes of
telecommunications providers and call connection networks.
2 Confidential and Proprietary | TeleTrust.US | 2010

3. TeleTrust Founding Team
FOUNDERS
 Eric Rock, CEO, Founder – leader of telco group at VeriSign. Elected chair of National Telco Forum
(LIDB/CNAM group), founder of National Verification Forum (identity data), 19 years of product
innovation. Leadership of industry forums, decade-long relationship building expertise with national
and international telco companies, including AT&T, Verizon, T-Mobile, Qwest, VeriSign, CenturyLink,
TNSI, Illuminet. Launched $500 million LIDB and Caller Name ID product lines nationwide.
 Ned Hayes, Product Lead, Founder – identity verification leader and mobile applications product
expert. Launched Kiha Software, an on-device application and identity verification Android mobile
startup for Paul Allen, formerly led Technology Innovation Group for CTO at Adobe Systems. Launched
“Claim Your Identity” online identity system for Whitepages.com. Created mobile app roadmap for
Adobe Systems. Multiple patents & publications in mobile technologies, cloud services, identity
services.
 Gerry Christensen, CTO – recognized technical leader in telco industry and telco data engineering.
Former CTO for Zoove, mobile phone marketing company. Member of team that acquired mobile
messaging companies: Jamba!, Unimobile, and LightSurf. Leadership in the Mobile Marketing
Association (MMA). Multiple patents and published reports on telco network services, intelligent
network, location management. Expertise in mobile location services and prepaid services.
 Brian Golden, Interim CFO – primary revenue manager for VeriSign telco services. Structured
accounting practices for AT&T, Verizon line billing. 20 years of experience in creating innovative revenue
models for new telco and identity-related products. Facilitated $1.2 billion Proprietary | TeleTrust.US | 2010
3 Confidential and exit for Illuminet to VeriSign.

4. Market Opportunity
 Today: identity verification today is only
predicated on credit card and machine
identity, both of which can be falsified. No
system today can target and prevent
mobile identity fraud by verifying the actual
mobile device through the telco carrier.
 Tomorrow: TeleTrust is the trusted
broker who cross-references every telco
data element together to map and lock
identity to a single phone. This identity is
based on authentic phone record and call-
in-progress information derived directly
from the telecommunications system. Phone = Identity
4 Confidential and Proprietary | TeleTrust.US | 2010

5. Three Phases: Roadmap to Value
PHASE 3: NEXT GEN TRUSTED IDENTITY & MOBILE WALLET
Verified Multi-Factor Identity, Verified PII
Verified Mobile Wallet + Payments, etc.
Perceived Value
PHASE 2: TRUSTED IDENTITY ON DEVICE Market
Verified Location, Verified IP, Velocity Score value
vector
Verified Name+Address, Verified Portable Identity
PHASE 1: ADVANCED MOBILE IDENTITY
Verified Caller ID, IP Address,
Name+Address Matching
TODAY: BASIC MOBILE IDENITY .
Non-Telco Data, Inaccurate,
Weak Caller ID : Easily Faked .
Past Present Future
Confidential and Proprietary | TeleTrust.US | 2010

6. Three Phases for TeleTrust
 PHASE 1: Verification of Person ID using Telco Data – real-time
 Includes telco-based authenticated name+address, caller ID, etc.
 Customers: Major Merchants (Macy’s, Target, Wal-Mart, etc.)
 PHASE 2: Verification of Person+Phone ID using a patented
“Telco Dashboard” that rolls up variety of telco elements
 Includes many elements derived from our SS7 & ENUM knowledge.
 Customers: Major Banks & Credit Authentication (Experian, TransUnion, etc.)
 PHASE 3: Verification of Person+Phone for real-time
Transactions (this creates a locked, verified Mobile Wallet)
 Based entirely on telco sources, does not need a third-party key (or a Visa card).
 Phone essentially becomes a secure, verified static IP address that can’t be
spoofed, for the duration of the transaction. Verified through actual telco switch.
 Customers: Consumers, Merchants, Banks, Credit Cards, Point of Purchase, etc.
Confidential and Proprietary |
6
TeleTrust.US | 2010

7. PHASE 1: Verify against real telco billing records
Merchant Consumers
TeleTrust Hosted Data Trusted
Transaction & Businesses
+ Partner Data Third-Party
Partners
Broker
TeleTrust
Phone
Number Data
Datasets Queries
Match
TeleTrust
TeleTrust
Partial
Address Match
Personal
Data Identity
Verification
TeleTrust
Payment Fraud
Data

8. Phase 2: Identity Dashboard
– All Elements Telco Derived
Verified
Location Name
Provisional Patents applied for of Phone Address
(Lat/Long)
Telco-Based Identity Dashboard
IP and
Aggregates together multiple Phone
telco-derived data elements: ID (SIM)
Telco Data Fields (Name, Address, Phone Type)
Actual Phone Location, Biometrics, Velocity,
ENUM IP Address, Caller ID
TeleTrust
Patents Pending 2010 Verified ID
Confidential and Proprietary |
8
TeleTrust.US | 2010

9. Phase 3: Transaction Verification
(Verified Mobile Wallet)
 Identity Validated through Telc0-Based Dashboard
 Validate Phone ID – SIM, Location of Phone, Type of Phone, etc.
 Validate Identity tied to that Phone ID – Verified Name, Address, etc.
 Validate Velocity Score and Customer Credit Score
 Validate Transaction, Lock Transaction, Finalize Transaction
 TeleTrust elements, combined, create a “verified mobile wallet”
 TRANSACTION:
Instead of “card present” it will be “phone present”
Confidential and Proprietary |
9
TeleTrust.US | 2010

10. TeleTrust Builds on Trusted History
 2010-2011: TeleTrust builds on CNAM expertise for verification
- Architecting and planning a robust, scalable system to use telco data in
regulatory-compliant methods to ensure fraud prevention for merchants.
 2011-2012: Verification Apps-stand alone and on-device apps
1990 1995 2000 2005 2010 2015
CNAM: VeriSign Planning for TeleTrust plans
Illuminet LIDB
LIDB became Telco Assured TeleTrust
launch to lead market
Supports Verification Launches
• 1st to offer dominant data in telco data
Caller ID LIDB/CNAM services by Company
nationwide for verification &
with telco provider LIDB / CNAM &
connectivity fraud assurance
• LIDB established Name Forum (national) Services
to help prevent
fraud 10 Confidential and Proprietary | TeleTrust.US | 2010

11. Product Architecture
TeleSign MaxMind
Callback IP Address &
Services Location
AT&T Verizon Sprint T-Mobile
Telco Data Telco Data Telco Data Telco Data
TrustID FinSphere
Verified Mobile Location
CallerID
TeleTrust Proprietary Value Add
Telco Data Layer & Matching (LIDB / CNAM / ENUM) Telco-Derived Data (SS7 / IP)
TeleTrust Proprietary Data Correlation & Data Scoring
TeleTrust Query Response (VPN / SOAP)
TeleTrust Confidential and
Proprietary |
Customers Major On-Phone Credit Major TeleTrust.US |
11
Banks Purchases Bureaus Retailers 2010

12. Revenue Roadmap: 5 years
 2015 Revenue $90.0
$82M
Forecast = $80.0
$70.0
 Verification steady $60.0
incremental revenue Mobile Apps
$50.0 3 Mobile Wallet
2 Dashboard
 Dashboard as $40.0 1 Verification
Growth Driver $30.0
CNAM Storage
Consulting
 Long-Term Growth $20.0
in Mobile Wallet $10.0
$0.0
 Baseline Consulting, CNAM 2011 2012 2013 2014 2015
Storage & CNAM Access
12
Confidential and Proprietary | TeleTrust.US | 2010

13. Future of TeleTrust:
$174 million company by 2015
 2015 Revenue 2011-2015 - Aggregate Revenues
Aggregate
Forecast = $174M
 Three large revenue
$63.5 $55.3 Consulting
CNAM Storage
sources: 1 Verification
 Verification 2 Dashboard
(short-term) $48.5 3 Mobile Wallets
3 Mobile Apps
 Dashboard (ongoing
growth driver)
 Mobile Wallet
(long-term)
13 Confidential and Proprietary | TeleTrust.US | 2010

14. Vision & Intellectual Property (IP)
 TeleTrust creates the complete picture of a Telco-trusted identity
 Elements include location, phone number port date, region, telephone velocity
score, TrustID secure CNAM, FinSphere location
 TeleTrust patents / IP describe proprietary methods of verifying a
mobile phone and authenticating on-phone transactions.
 TeleTrust originates a complete identity dashboard based on
telephone… rather than on computer IP address & credit card.
 Model similar to security dashboard provided by Iovation, Threat Metrix,
but tied together by telco data – authentic telco record and call signal.
14 Confidential and Proprietary | TeleTrust.US | 2010