urdujahcctv

10 STEP Marketing Plan for URDUJA HOME CCTV Nepthalie D. Pasiliao March 2012 www.slideshare.net/ndpasiliao/urdujahcctv

[object Object],[object Object],[object Object],[object Object],Disclaimer www.slideshare.net/ndpasiliao/urdujahcctv

[object Object],[object Object],[object Object],[object Object],[object Object],Steps 1 to 5 Bringing Security to your HOME www.slideshare.net/ndpasiliao/urdujahcctv

[object Object],[object Object],[object Object],[object Object],[object Object],Steps 6 to 10 For a price-less security and peace of mind www.slideshare.net/ndpasiliao/urdujahcctv

1. Urduja HCCTV primary target market are Rancho Estate subdivisions in Marikina City ,[object Object],[object Object],[object Object],www.slideshare.net/ndpasiliao/urdujahcctv

Reference: Maslow’s Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler We feel special when we know we have the most secure system there is in the market We want to be safe www.slideshare.net/ndpasiliao/urdujahcctv

2. Homeowners’ needs, wants & demands ,[object Object],[object Object],[object Object],www.slideshare.net/ndpasiliao/urdujahcctv

3a. Urduja HCCTV’s competitors ,[object Object],[object Object],[object Object],www.slideshare.net/ndpasiliao/urdujahcctv

3b. Create 2 Positioning Maps ,[object Object],[object Object],[object Object],[object Object],[object Object],www.slideshare.net/ndpasiliao/urdujahcctv

Price vs. Trustworthiness Matrix as of 2011 Personal CCTV users and installers Personal CCTV users and installers Personal CCTV users and installers www.slideshare.net/ndpasiliao/urdujahcctv Price/ Trustworthiness Matrix Highly competent Moderate Least competent High price Low Price

Benefit Positioning vs. Brand Matrix as of 2011 www.slideshare.net/ndpasiliao/urdujahcctv

4. Urduja Guards will have additional eyes for your security. ,[object Object],[object Object],www.slideshare.net/ndpasiliao/urdujahcctv

5a. Market size using competitor data ,[object Object],[object Object],www.slideshare.net/ndpasiliao/urdujahcctv

5b. Market size using company data ,[object Object],www.slideshare.net/ndpasiliao/urdujahcctv

5c. Market size using customer data ,[object Object],www.slideshare.net/ndpasiliao/urdujahcctv

5. Market size for Urduja HCCTV ,[object Object],[object Object],[object Object],www.slideshare.net/ndpasiliao/urdujahcctv

Urduja HCCTV in your village www.slideshare.net/ndpasiliao/urdujahcctv

7. Price www.slideshare.net/ndpasiliao/urdujahcctv

8 Urduja HCCTV will use… Direct Marketing and Personal Selling www.slideshare.net/ndpasiliao/urdujahcctv

9. Urduja HCCTV ,[object Object],www.slideshare.net/ndpasiliao/urdujahcctv

10. Urduja HCCTV is the niche leader for centralized CCTV security system for USSI’s security service clients www.slideshare.net/ndpasiliao/urdujahcctv

SUMMARY www.slideshare.net/ndpasiliao/urdujahcctv

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