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CSR  MARKETING
“ Is CSR used as just a marketing tool or as a genuine responsibility towards
                                                                    society? ”

                                    TOPICS COVERED


                                  •Marketingof CSR : Evolution and strategy
                                  •PR and CSR, Similarities.

                                  •Brand image
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing

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csr and marketing

  • 2. “ Is CSR used as just a marketing tool or as a genuine responsibility towards society? ” TOPICS COVERED •Marketingof CSR : Evolution and strategy •PR and CSR, Similarities. •Brand image