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Essence Of Marketing Navneet Shaunak
Skoda Fabia Vs Honda Jazz ,[object Object],[object Object]
Why The Specific Segment? ,[object Object],[object Object]
Technical Specs Direct Comparison Data Skoda Fabia1.2Mpi Elegance(653013) Honda Jazz 1.2 Active(778871) Launch Month October 2008 June 2009 No. Of doors 5door/5seats 5door/5seats Engine Options 1.2, 1.4, 1.4 CVT petrol;1.4, 1.9 diesel  1.2, 1.4, 1.6,  Transmission Manual/Semi-auto Manual/CVT Price  Rs.4,98,477-Rs.6,53,013 Rs.7,43,000-Rs.7,78,871 Rear Wash Wiper Yes No Sun Roof Yes No Mileage 15kmpl highway 16.2kmpl highway Driven Wheels Front Front
Overall Length 3.99 m 3.85m Width incl door mirrors (m)1.931.64 1.64 1.93 Height (m)1.531.5 1.5 1.53 Load space (l) all seats up 300 353 Load all seats down  353 373 Fuel tank capacity 45 42 Displacement 1098cc 1098cc Power 70ps @ 5400rpm 90pm @ 6200rpm Valve mechanism DOHC SOHC Torque 123nm @ 3000rpm 110nm @ 4800rpm Tubeless radials Yes No
Front Brakes Ventilated Disc Rear Brakes Drum Drum Wheel Type Alloy NonAlloy Wheel Size 14inch 15inch Tyres 185/60 R14 Tubeless 175/65 R15 84T Suspension(Front) Mcpherson Suspension With Lower Triangular Links Torsion Stabiliser  Mcpherson Strut  Suspension(Rear) Compound Link Crank-Axle Torsion Beam Axle  Ground Clearance 146 mm  160mm Steerring type Rack & Pinion, Power-assisted   Collapsible Electric
Indian Market Share Of All Auto Companies In August 09
Extra Bits Of Info: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price Comparison Head to Head ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TMS  Geographical Parameters ,[object Object],[object Object],[object Object],[object Object]
TMS  Demographic Parameters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TMS  Psychographic Parameters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TMS  Behavioral Parameters ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Wants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Functional Wants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value & Price Comparison ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Self Image & Advertising Comparison ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Availability & Distribution Comparison ,[object Object],[object Object],[object Object],[object Object],[object Object]
Service & Servicing Comparison ,[object Object],[object Object],[object Object],[object Object]
Risk Awareness & Guarantees Comparison ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Our Verdict: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You!

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Fabia Vs Jazz

  • 1. Essence Of Marketing Navneet Shaunak
  • 2.
  • 3.
  • 4. Technical Specs Direct Comparison Data Skoda Fabia1.2Mpi Elegance(653013) Honda Jazz 1.2 Active(778871) Launch Month October 2008 June 2009 No. Of doors 5door/5seats 5door/5seats Engine Options 1.2, 1.4, 1.4 CVT petrol;1.4, 1.9 diesel 1.2, 1.4, 1.6, Transmission Manual/Semi-auto Manual/CVT Price Rs.4,98,477-Rs.6,53,013 Rs.7,43,000-Rs.7,78,871 Rear Wash Wiper Yes No Sun Roof Yes No Mileage 15kmpl highway 16.2kmpl highway Driven Wheels Front Front
  • 5. Overall Length 3.99 m 3.85m Width incl door mirrors (m)1.931.64 1.64 1.93 Height (m)1.531.5 1.5 1.53 Load space (l) all seats up 300 353 Load all seats down  353 373 Fuel tank capacity 45 42 Displacement 1098cc 1098cc Power 70ps @ 5400rpm 90pm @ 6200rpm Valve mechanism DOHC SOHC Torque 123nm @ 3000rpm 110nm @ 4800rpm Tubeless radials Yes No
  • 6. Front Brakes Ventilated Disc Rear Brakes Drum Drum Wheel Type Alloy NonAlloy Wheel Size 14inch 15inch Tyres 185/60 R14 Tubeless 175/65 R15 84T Suspension(Front) Mcpherson Suspension With Lower Triangular Links Torsion Stabiliser Mcpherson Strut Suspension(Rear) Compound Link Crank-Axle Torsion Beam Axle Ground Clearance 146 mm 160mm Steerring type Rack & Pinion, Power-assisted Collapsible Electric
  • 7. Indian Market Share Of All Auto Companies In August 09
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
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  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.