The document discusses three paths to open innovation: need seekers, technology drivers, and market readers. It defines open innovation as using both external and internal ideas and partnerships to advance technology. It also identifies barriers like cultural shifts and matching internal and external efforts. Finally, it outlines five steps to implement open innovation, including establishing senior level champions, building external relationships, fostering a collaborative culture, using consistent processes and tools, and implementing incentives.

1. The Three Paths to
Open Innovation
By BARRY JARUZELSKI & RICHARD HOLMAN
Presented By- Naval
Bhushania

2. What is Open Innovation?
Use external as well as internal ideas, paths to market, as
the firms look to advance their technology.
Innovating with partners by sharing risk and sharing reward.
Opening boundaries of the firm- Cross boundary
collaboration.
“The central idea behind open innovation is that, in a world of
widely distributed knowledge, companies cannot afford to rely
entirely on their own research”

3. Barriers for Open
Innovation
Innovation Culture shift v/s R&D Strategy
Isolation between Open Innovation & Company's
Current R&D Strategy
Matching your companies efforts to look outside
with the capabilities which company already have
inside.
Every company has basic steps for generating
Ideas-ingrained approach to Innovation

4. Steps to Open Innovation
Open Innovation, like any key capability, keep you one step
ahead of the competition
Efforts required in 5 activity area of the company
1) Organization- Involvement of senior level executive to
champion Program

Need Seekers- Engages current and potential customer their
unarticulated needs, shapes new products and services.
 Technology Drivers- by leveraging companies existing
technological capabilities in order to solve customer
unarticulated needs with radical or incremental innovation.
 Market readers- FAST FOLLOWER Monitor Customers and
competitors with equal care. “Creating value through incremental
change.”

5. Cont.…
2) External Relationships- Outside partners,
universities, other companies or independent
investors, share risk & be creative
3) Culture- Collaborative Cross-functional
Environment, Free exchange of Ideas across
geographies and divisions
4) Process & Tools- communicate frequently and
use consistent process like track of new ideas,
select the best idea.
5) Incentives- Individual Incentives in order to benefit
all