Cascalog is a Clojure-based query language for Hadoop that provides a powerful and easy-to-use tool for data analysis. It allows users to write queries as regular Clojure code, offering features like joins, aggregators, functions, and sorting. Cascalog is unique in that it offers the full power of Clojure at all times by integrating queries directly into the programming language. BackType uses Cascalog for tasks like identifying influencers on social media, determining exposure to URLs, and studying engagement over time.