A brief overview of the history of smartphones and why they are the most important technological leap of the 21st century.

3. • The offspring of cell phones, digital cameras &
personal digital assistants (PDAs)
• Early concepts
– IBM Simon (1993)
– Nokia Communicator (1996)
– Ericsson GS88 (1997)
• First device labeled as a “smartphone”

4. • First modern “smartphone” released in 2000
– Ericsson R380 touchscreen
– First device to use an open operating system (Symbian)
– Popular Science: “one of the most important advances
in science & technology”

5. • By 2002, BlackBerry was the dominant
smartphone brand
• Still considered expensive ($499+) and only for
business professionals
• Wi-Fi becomes more popular by 2004, creating
more of a demand for smartphones

6. • Apple unveils the first iPhone
– Original list price: $499
– Large touch screen (no stylus, keyboard, or keypad)
• Google debuts Android OS
– 1st phone to use Android: HTC Dream (list price $199)
– Included full integration of Google applications such as
Maps, Calendar, Gmail, and a full HTML web browser

7. • Android makes smartphone technology affordable
through multiple carriers
• Social networks and smartphones – like peanut
butter & jelly
• By January 2012, 43% of all mobile phone users
were using a smartphone

9. • Operating system
• Messaging
• QWERTY keyboard
• Web access
• Apps

10. • Digital/video camera
• Global Positioning Software (GPS)
• Portable media player (MP3s, videos)
• eBook reader
• Mobile hotspot

11. • “Traditional” or “low tech” device
• Text messaging/camera optional
• Data entry via keypad
• Limited or no web access
• No apps can be installed

13. • Android (Google)
• iOS (Apple)
• Windows Phone (Microsoft)
• BlackBerry OS (RIM)
• Symbian (Nokia)

14. Operating systems by market share (April 2012)
Windows Symbian, 1.50% Other, 0.90%
Phone, 3.90%
BlackBerry
OS, 13.40%
Android, 50.10
%
iOS, 30.20%
Source: marketingcharts.com
& comScore

16. • Text messaging
– Short Message Service (SMS)
• Limited to 160 characters
– Multimedia Messaging Service (MMS)
• Images and videos
• Size limits vary by carrier/phone model
• Via software/apps
– Skype, Yahoo Messenger, Gtalk
• Counts toward data usage, not text message usage

17. • “Feature” phones allow data entry via keypad
• Smartphones feature a dedicated QWERTY
keyboard
– Physical (slide/flip out or BlackBerry style)
– Virtual (touchscreen)
• Predictive text
– Slider keyboard
• Voice recognition

19. • Mobile browser
– Uses Wireless Application Protocol (WAP) to connect to
the internet
– Displays websites in a “mobile friendly” format (if
available)
• HTML browser
– Renders web pages nearly identical to the way they
would appear on a traditional internet browser installed
on a computer

21. • Apps (short for applications)
– Available through “stores”
• Google Play (formerly Android Market)
• Apple App Store
• BlackBerry App World
• Ovi Store (Nokia)
• Windows Marketplace (Microsoft)
– Free, one time payment, or subscription based

22. • Social media websites
– Facebook, Twitter, YouTube, LinkedIn
• Photo sharing
– Instagram, Flickr, Photobucket, Streamzoo
• Productivity software
– Google Docs, OpenOffice reader, Quickoffice Pro

23. • GPS/Directions
– Google Maps, Garmin, TomTom, CoPilot
• eBooks
– Kindle, Nook, Kobo, Aldiko
• File sharing
– Google Drive, iCloud, Dropbox, ZumoCast

24. • Internal vs. removable storage
– Apps typically install internally by default
• Portable media storage
– “USB” or “mass storage” mode enables phone to act as
a flash drive or portable hard drive

25. How much can a memory card hold?
File Type File Size 2GB 4GB 8GB 16GB 32GB
Card Card Card Card Card
Image 1.9MB 1010 2017 4038 8079 1606
( 5 megapixels)
2
Image 3.8MB 505 1008 2019 4039 8031
( 10 megapixels)
Audio 3.5MB 548 1095 2192 4386 8772
(Average 3:30
clip)
Standard -- 50 100 200 400 800
Video minutes minutes minutes minutes minutes
HD Video -- 30 60 120 240 480
minutes minutes minutes minutes minutes

26. 1992: Simon by IBM debuts (first concept smartphone)
1997: Ericsson GS88 released (first device labeled as a
“smartphone”
2000: Ericsson R380 released (first “modern” smartphone)
2007: Apple unveils first iPhone
2007: Google unveils Android operating system
2012: As of January 2012, there were 101.3 million
smartphone users in the United States
1992 2000 2007
1997 2007 2012

27. How often is your device within arm’s length?
Sometimes Rarely Never
7% 1% 1%
Most of the
time
Always
31%
60%
Source: marketingcharts.com
& Arbitron/Edison research
(April 2012)