This presentation highlights the opportunities that social media presents for women's rights organizations and provides recommendations for its effective use. It notes that Comic Relief raised over £286,000 through "Twitrelief" on Twitter with support from celebrities and dedicated staff. Key tips include using tools like HootSuite, cross-linking accounts, responding to engagements, regularly posting relevant content, and monitoring what kind of content and comments are shared on organizational social media pages.

1. Harnessing the Power of Social Media for Women’s Rights Nana Darkoa Sekyiamah Communications Officer, AWDF

2. Social Media 102 This presentation will: Highlight key opportunities that social media presents for women’s rights organisations Make recommendations on how to effectively utilise social media for women’s rights List good practice for using social media

3. The Social Media World

4. Money making potential?

5. Comic Relief’s “Twitrelief”

6. Twitrelief For RND 2011, Comic Relief decided to try raising money from twitter… They succeeded in raising: £286,074.23

7. So what does it take… … to raise money online through social media…

8. A lot of ‘offline’ work With the Comic Relief case study for e.g, the help of Emma Freud (a trustee) and Emma Kennedy (a celebrity) was indispensable Other key resources included dedicated staff time, collaboration with EBay and celebrity support

9. Twitrelief @twitrelief was however the main promotional tool used to publicise this fundraiser Comic Relief auctioned off a RT, mention and a follow

10. Communication opportunities?

11. AWDF’s mentions…

12. Social media in 2011

13. Prof Steven Van Belleghem… More than 1 billion people use Facebook Average Facebook session lasts 37 minutes Average Twitter session lasts 23 minutes 50% of social network users are connected to a brand Women typically outnumber men on social networks

14. Harnessing social media Decide which social media tools you are going to use Dedicate resources to social media – human & time are main costs Issue guidelines on social media for staff Remember media is ‘social’ and not ‘corporate’

15. Your website goes social

16. Your newsletter goes social

17. Social shares via newsletter

18. Social Media Analysis

19. Good practice/Tips Use 3rd party applications e.g. Hoot Suite, Tweetdeck and Uber Social Cross link Incorporate pictures with Facebook updates Respond to comments, mentions and DMs Maintain good grammar Only RT links you have read/agree with

20. Good practice/tips Update social media regularly Post relevant, useful or interesting content Remember ‘social media’ is a two-way or multi-way conversation flow Do not demand that others ‘follow back’

21. CCCD and Social Media

22. Monitoring Social Media What kind of content should women’s rights organisations have on their social media? What kind of comment should women’s rights organisations not have? Who is following you on twitter? Who are you retweeting? What are your privacy settings?

23. See you in the social space ‘Like’ www.facebook.com/africanwomensdevelopmentfund Follow @awdf01 Subscribe to ‘TheAWDF’ on You Tube View our photos at http://www.flickr.com/photos/awdf

24. Any Questions?