Today’s MBA’s and managers are trained to extract value. Most executives work on administering, improving efficiency, making sure things are done effectively, managing people to get the best out of them. How many are there to Create long lasting Value? How many are willing to change the rules of the game? How many are willing to ask why are we doing these things? Is there a better way?

1. Why Value Creation is more Important than Value
Extraction?
Today’s MBA’s and managers are trained to extract value. Most executives work on administering,
improving efficiency, making sure things are done effectively, managing people to get the best out
of them. How many are there to Create long lasting Value? How many are willing to change the
rules of the game? How many are willing to ask why are we doing these things? Is there a better
way?
You can extract value to a limited extent. Unless you create more value you cannot extract more
value.
MBA’s have to be taught to create value. That in fact Value Creation is the top task of an
executive. Not just Value Extraction.
So we need Master’s in Value Creation and Master’s in Value Management and transform the
company to create Value for Employees, Customers, Partners, Distribution Channel and thereby
for the Shareholder.
Below is the organisation chart of the company of the future, taken from my book, Total
Customer Value Management: Transforming Business Thinking. Everyone has a Value
creation role.

2. I will be chairing 3rd "Maximizing Customer Loyalty & Profitability" Telecom Conference organized
by Telecom IQ (A Division of IQPC), in Germany on May, 21-22, 2013
Contact Customer Value Foundation to transform yourself to Create Value.
Call any Time
Mob: (+91) 9971288580
Gautam Mahajan, President-Customer Value Foundation
M: +91 9810060368
Tel: 11-26831226, Fax: 11-26929055
email: mahajan@customervaluefoundation.com
website: http://www.customervaluefoundation.com
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Customer Value foundation (CVF) helps companies to Create Value and profit by Creating Value for the customers,
employee and for each person working with the companies.
Total Customer Value Management (TCVM) transform the entire company to focus on Creating Value for the
customer by aligning each person's role in Creating Customer Value and getting shareholder wealth and Value.
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