This is a presentation I gave at the Lincoln Marketing Club, June 2013.
Topic: Google Plus and its implications for business with reference to marketing, online visibility and search engine optimisation.
3. What is Google Plus?
“Google+ is not a social
network”
(Vic Gundotra, Head of Google+)
4. The “Social Layer”
Google+ is the social layer around all
google products.
Gmail
YouTube
Maps
Docs
Drive
Calendar
5. Advantages of Google+
Updates seen by all your followers
Segment your followers with Circles
No annoying ads
Hangouts
Communities
Pages & profiles have Page Rank
Google Authorship
Can format text, no character limit
+1 button
6. SEO Implications
“Social SEO”
Google+ posts are indexed
Use keywords in posts
+mentions pass on link juice (“follow” links)
Authorship – link author bio to G+ profile
Aim to connect with high ranking profiles
Consistent G+ activity gets you noticed!
7. Why Use Google+?
“A consistent, integrated identity is key to
continued SEO success as the web shifts
from links and pages to relationships and
people – Google+ provides that consistency
and integration between search and social.”
Colin Walker, Social Thoughts
8. To Summarise…
Forget Black Hat and
White Hat SEO……
Google+ is Party Hat
SEO.
Enjoy!
www.purrfectlysocial.co.uk
Hinweis der Redaktion
Search plus your world - author pic in search results – works for blog posts as well as G+ posts
Search plus your world - author pic in search results – works for blog posts as well as G+ posts
Search plus your world - author pic in search results – works for blog posts as well as G+ posts