1. DELIVERING THE VEHICLE
TO YOUR CONNECTED WORLD
David Jumpa
Senior Vice President
Business Development
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2. AIRBIQUITY ENABLES THE CONNECTED VEHICLE
 Combines advances in SOFTWARE, COMMUNICATIONS AND WIRELESS technologies
 Enables an OPEN AND FLEXIBLE service delivery platform for vehicle manufacturers
and corporate and commercial fleets
 Operates a LIFECYCLE SERVICE DELIVERY PLATFORM for comprehensive OEM
management of the ecosystem of providers that comprise their connected services
 Success is built on SOLID INTELLECTUAL PROPERTY and many
YEARS OF FIELD-PROVEN EXECUTION with the worlds largest companies
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3. Expansive Service Footprint
Global service delivery platform for connected vehicles
LEGEND
2011
2012
SEATTLE, USA 2013–2015
47.6046, -122.3378
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4. Let’s talk about China
► Passenger sales market growth remains buoyant
 Despite tax incentives being withdrawn, 4%-10% YoY growth
 Mercedes 36+%, GM 10+%
 2012 may slow down, but relatively, still the fastest growing market
 Maturing market
► Chinese consumer market
 Nascent, maturing
 Mix of national and regional content
 High desire for technology and mobile
 Brands are fleeting
 Word of mouth essential
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5. Recent Survey on Chinese Consumer
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6. What It Means for Connected Vehicles
Opportunity for global platform with local flavor
Consumer adoption of technology will explode
Vehicle sensor data pertinent to local markets
“Family” accounts, with personalization to Driver
Smartphone integration a must
Assistance with travel
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7. Demographics Point to Increasing Tech
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8. Demographics Point to Increasing Tech
Young market Disposable income Expanding market
Technology-focused Maturing interests Millions of consumers
Auto purchasers Leisure, travel High referenceability
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9. Sign of Fast Evolving Markets
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10. Still Mainly a Local Initiative
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11. Similar Market for Connected Vehicle Services
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12. With Similar Data Flow Requirements
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13. Choreo Ecosystem Management
Adaptive connected vehicle program design
MNO
Mobile
Device
Vehicles Data Transport ODMs
GSM, CDMA, 3G, 4G, LTE
Packet Data, DOV, SMS
Content
Providers
App
Stores
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14. Connected Vehicle Solutions
► Solutions for each OEM, so they can customize and
adapt to their own market objectives
► Prepackaged services and infrastructure bundles
accelerate service introduction
► Built for rapid partner integration, based on OEM
market and strategic objectives
► Cost-optimized private connected vehicle cloud,
Airbiquity Choreo
► Global scale
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15. High Level Mobile Integration
Integrate device and cloud apps into the vehicle experience
Head Unit Content, Services & Brought In Built In
Apps
Command & Control
HMI Display
Speaker Function
& Mic s
POLICY
MANAGEMENT
SERVICE
TELEMATICS BUSINESS BILLING SUBSCRIBER ANALYTICS WEB PORTALS MANAGEMENT
PROTOCOL LOGIC MANAGEMENT MANAGEMENT
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16. Airbiquity’s Advantages
Proven OEM Experience
► Successful program development and execution for OEMs with MORE THAN 16 MILLION
PRODUCTION VEHICLES
► EXTENSIVE EXPERIENCE with automotive Tier 1 suppliers
► UNPARALLELED KNOWLEDGE AND EXPERTISE in connected vehicle service delivery
Proven Solution
► Connection and content agnostic, INFRASTRUCTURE FOCUS
► Global private cloud for CONNECTED VEHICLE SERVICE DELIVERY
► TOTAL CONTROL over application access and behavior
Service For All OEM Customers
► Uniquely able to ensure MAXIMUM MARKET ADDRESSABILITY with future-proof flexibility to
accommodate fickle consumer preferences
Rapid Development Cycle
► Track record of successful, on-time project delivery and service management
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17. DELIVERING THE VEHICLE
TO YOUR CONNECTED WORLD
David Jumpa
SVP Business Development
e: djumpa@airbiquity.com
t: +1 206 219 2700
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