Agrochemical Collaboration
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A proposed model of shared value: Partnership between Agrochemical Seed Producers, Academia Research Facilities, and Regional Farmers. Hopefully, the answer to a more sustainable seed production model.
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Agrochemical Collaboration
- 1. S Agrochemical Industry Sustainable Seed Production Partnership: Regional Pilot Program Roadmap PCG: Presidio Consulting Group
- 2. Food Security: A Global Concern 2011 2050 To feed everyone, the world will need to produce 70% more food by 2050 • 2 Billion Hectares of arable land degraded • 1 Billion people undernourished. PCG: Presidio Consulting Group
- 3. 22% 28% 15% 35% Monsanto Bayer Syngenta BASF Competitive Landscape Market Cap & Revenue $37B $61B $48B $26B Agribusiness 17 % US GDP 20 % US Jobs 20 % US Energy Use Global Commercial Seed Market $38 Billion 2012 $196 Billion 2014 US Share: 30% PCG: Presidio Consulting Group
- 4. Seed Industry Business Model Increased R & D Increased Yields Increased Soil Degradation Increased Chemicals • Unsustainable model of maximizing yield: classic growth model. • Aggressive M & A: 2000 original producers grow to 5 majors. • Complex network of regional R & D partners. • Pre-competitive agreements to source and develop products. PCG: Presidio Consulting Group
- 5. Industry Risks Climate Risks Pesticide & Herbicide Resistance IP Litigation & Anti-trust Expiration of IP & Generics Top Soil Degradation PCG: Presidio Consulting Group
- 6. ROI: Strategic Opportunities Growing Profits While Reducing Risks Accelerating Innovation Through Market Redesign Enhancing Reputation Through Product Stewardship Crystalizing Growth Path With Sustainability Vision SUSTAINABLE VALUE PCG: Presidio Consulting Group
- 7. ROI: Tactical Examples 1) Growing profits while reducing risks. 1) Enhancing reputation through product stewardship. 2) Crystalizing growth path through sustainability vision. 3) Accelerating innovation through market redesign. • Transfer of research and development. • Regulatory hedging. • Regain legitimacy through natural seed. • Right to operate, increasing market share. • Redesign business model. • Biodiversity and polyculture farming. • Capture disruptive technologies. • Regional licensing agreements. PCG: Presidio Consulting Group
- 8. Best Practices Norwegian Regional Electronics Partnership • R & D Innovation • Streamlines Financing • Creates Shared Value Guangxi Maize Research Institute • Sustainable Farming • Desirable Seed Traits • R & D Licensing Swedish Triple Helix Model • Government Mandate • Strategic Partnership • Creative Demand PCG: Presidio Consulting Group
- 9. Turnkey Solution Farmers—Academia PCG: Presidio Consulting Group
- 10. Partnership Functions Academia -------------- Producers Research grants for shared licensing. Soil biology and polyculture focus. Producers -------------- Farmers Improved product offerings targeting biodiversity. Natural selection with regional knowledge. Farmers -------------- Academia Commercialization of disruptive technologies and efficiencies. New direction of academic research for public good. PCG: Presidio Consulting Group
- 11. Implementation Setup EXPERT ADVISORY PANEL Sustainable Silicon Valley, BayBiotech, International Institute for Sustainable Development STEERING COMMITTEE Comprised of Lead person per stakeholder group Farmers Ken Skarlett CA Seed Association NGO Producers Jerry Steiner Monsanto, CSO Academia Tom Tomich PhD, UC Davis Other Stakeholders PCG: Presidio Consulting Group
- 12. Implementation Roadmap •2 Months •Buy in •Planning •Financing •2 Months •Feedback Mechanisms •Monitoring Systems •Securing Resources •2 Months •Measure •Hotspots & Inefficiencies •6 Months •Deliverables •Evaluation •Verification Pilot Project 1 Year PCG: Presidio Consulting Group Communicate Fund Plan Support Measure Monitor Perform Evaluate Audit
- 13. Conclusions • Pilot project: one time, low-cost, unregulated approach to explore a new pathway to sustainable business. • Successful pilot lays groundwork for broader rollout. • Innovative, cost effective, sustainable solution capable of scale and replication. It is a model of “constructive capitalist’s stepping toward a worthier capitalism, navigating past the depleted affluence of the industrial age to reach the fertile shores of a revitalized prosperity.” -Haque PCG: Presidio Consulting Group
- 14. Thank You. Questions? PCG: Presidio Consulting Group
Hinweis der Redaktion
- Climate Change: for every one-degree Celsius increase in temperature, crop yields decrease 10%; 90% of natural disasters in 2010, $130 billion in agricultural losses Intellectual Property: 1980 Supreme Court ruling that allowed patenting life forms from genetic coding, making it as simple as patenting a new tractor blade – decision opened doors for over 1,800 patents; in 2008 Monsanto and the top players were awarded 255 new patents Generic Products: In the last decade, 120 active ingredients have lost patent protection, corporations such as Monsanto stand to lose an estimated 30% of market share in seed production, $4 billion in annual revenues. Topsoil Degradation: Carbon and Nitrogen in topsoil declining since 1930’s, 10% of all energy used in modern farming is dedicated to offsetting the adverse effects of these losses Research Costs: Seed industry invests 10-15% of sales in R&D
- Hybrid model of Senge and Reinhardt