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Shopping and valentine day
1. Canadians’ Anticipated Shopping Behaviour This Valentine’s Day Robert Daniel, Vice President Retail Council Of Canada February 2006
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3. 62% of Canadians plan to give gifts this Valentine’s Day. Q1: Do you plan to give gifts to other people on Valentine’s Day? (n=2195, February 2006)
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6. Residents of Manitoba are the least likely to give Valentine’s Day gifts this year. 34 60 B.C. 39 56 % Manitoba 28 60 % Saskat-chewan Alberta Ontario Quebec Atlantic Region % % % % 32 61 30 63 33 64 31 No –will not give gift(s) 65 Yes – will give gift(s)
7. On average, Canadians who plan to spend money this Valentine’s Day will spend an average of $92.59 on gifts. $0 $1 to $20 $21 to $30 $31 to $40 $41 to $50 More than $100 Mean Including $0 : $92.05 Mean Excluding $0 : $92.59 Q2: (IF YES AT Q1) How much do you expect to spend in total on all your gifts to other people this Valentine’s Day? Please enter a dollar amount (no cents). If you are not sure how much you expect to spend, please provide your best estimate. (n=1380, February 2006) $51 to $100 Don’t Know/Refused Note: When the mean “includes” the amount of $0, this is referring to Canadians who plan to give a gift on Valentine’s Day but who may not plan to spend any money doing so. Note: When the mean “excludes” the amount of $0, this is referring to Canadians who plan to give a gift on Valentine’s Day and who plan to spend money on these gifts.
8. On average, Canadians in a relationship will spend more on gifts than their single counterparts. Not in a Relationship In a Relationship % % 82.6 94.7 Mean (excluding $0) 14 13 More than $100 24 24 $51 to $100 20 8 17 17 15 $41 to $50 5 $31 to $40 17 $21 to $30 22 $1 to $20
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12. On average, Canadians who plan to spend money on Valentine’s Day will spend the most on jewellery ($159). Q3: (IF YES AT Q1) Of that total, how much do you plan to spend on gifts in the following categories? Jewellery (n=627) Restaurants (n=715) Health and Beauty Spas (n=555) Clothing (n=566) Flowers (n=958) Confections/Candy (n=911) Stuffed Animals (n=574) Cards (n=1085) Other (n=739) Mean $ Amount (excluding $0)
13. Canadians who have been in a relationship for less than 6 months are going to spend more on jewellery and health and beauty spas than will Canadians who are in a longer-lasting relationship. More than 20 years 10 years to 20 years 5 years to 10 years 2 years to 5 years 1 year to 2 years 6 months to 1 year Less than 6 months Total Length of Relationship 52 50 68 51 74 20 60 53 Clothing 201 155 163 89 104 127 232 159 Jewelry 50 9 17 20 32 61 67 $ 43 40 77 49 46 72 37 Other 10 9 8 6 7 7 9 Cards 19 18 32 76 79 $ $ $ $ $ $ $ Mean (excl. $0) 14 13 12 17 11 15 Stuffed Animals 26 37 63 65 18 31 - 57 19 25 40 56 16 30 44 58 26 39 200 68 32 Confections/Candy 35 Flowers - Health and Beauty Spas 80 Restaurants
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15. The majority (84%) of Canadians plan to give a Valentine’s gift to their spouse or partner, but giving gifts to other family members, like children, is popular as well (43%). Q4: (IF YES AT Q1) Who are you planning on giving valentine’s day gifts to this year? (READ AND ROTATE LIST) (n=1380, February 2006) Spouse/Partner Other Family Members – Including Children Friends Work Colleagues Other Don’t Know/Refused
16. Less than one-in-twenty (3%) Canadians will purchase an electronic gift card this Valentine’s Day. Atlantic Quebec Ontario Manitoba Saskatchewan Alberta B.C. Q5: Are you planning to purchase any electronic gift cards as presents? (n=1380, February 2006) % Yes
17. Canadians who have been in a relationship less than 1 year are more likely to buy an electronic gift card than those who have been in a longer relationship. % % % % % % % More than 20 years 10 years to 20 years 5 years to 10 years 2 years to 5 years 1 year to 2 years 6 months to 1 year Less than 6 months Length of Relationship 2 4 2 2 - 15 8 Yes – will buy an electronic gift card 91 93 100 95 95 92 78 No – will not buy an electronic gift card
18. Canadians between 18 and 24 years of age (6%) are more likely to purchase an electronic gift card than their older counterparts. 65+ 55-64 45-54 35-44 25-34 18-24 Age % % % % % % 91 2 91 2 93 3 94 4 93 6 95 No – will not buy an electronic gift card 2 Yes – will buy an electronic gift card
19. Robert Daniel, Vice President 101 Yorkville Avenue, Suite 301 Toronto, Canada M5R 1C1 Tel: 416.921.0090 / Fax: 416.921.3903 www.pollara.com . com
![Background & Methodology ,[object Object],[object Object],[object Object],±11.5% 68 75 Saskatchewan ±2.1% 2025 2195 TOTAL ±4.8% 276 418 B.C./Territories ±4.5% 201 467 Alberta ±8.0% 75 152 Manitoba ±4.3% 786 520 Ontario ±7.3% 511 182 Quebec ±5.0% 108 381 Atlantic Margin of Error % Weighted Interviews # Actual Interviews #](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)