MARCOM09 TomTom HD Traffic Widget
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Presentation from TomTom and Beemway on the MarCom09 in Amsterdam on Wednesday 3-JUN-09
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MARCOM09 TomTom HD Traffic Widget
- 1. Beemway Client Case: TomTom HD Traffic Widget - Route to Success 3 juni ’09 Michiel Rademakers, Martin Voorzanger
- 5. HD Traffic on TomTom GO940
- 6. How does the user get traffic information? Radio Mobile TV Web PND Routes.tomtom.com Philips Net TV Tomtom.com/widgets Online marketing strategy: creating awareness by showcasing HD Traffic on different platforms and drive (recurrent) traffic to TomTom.com
- 7. Traffic viewer on tomtom.com www.tomtom.com/hdtraffic
- 8. Integrated in Route Planner http://routes.tomtom.com
- 9. Partnerships Philips HD Net TV http://startpagina.nl/verkeer
- 13. Multi platform distribution: Web, Mobile, TV Reach Audience of millions with Beemway
- 14. TomTom HD Traffic Widget 1st TomTom Widget
- 17. Joint promotion Google http://www.google.nl/intl/nl/landing/hdtraffic/
- 18. Landing page TomTom www.tomtom.com/widgets
- 19. Results: Over 200k installs, 3m page views! Average of 2,700 installs per day and continues to grow # 1 traffic widget in UK, FR, DE, NL, CH
- 20. What’s next? Sneak Preview
- 21. Visit the Beemway booth at IAM ’09 #9B39 [email_address] [email_address] [email_address]