Elements of crowdsourcing business models with a few examples from startups and larger organizations including Mealku, Kickstarter, AirBnB, LEGO Cuusoo, Taskrabbit, Betacup, Giffgaff and GAP + Threadless.
2. + a few ideas from day 1
+ what defines crowd_______ business models
+ a few cases
+ startup cases (crowd at the core)
+ large enterprise cases (crowds where it counts)
+ how can you re-imagine your business model?
From Social Media to Social Production
3. “Re-Imagination of Nearly
Everything – Powered by New
Devices, Connectivity + UI +
Beauty”
“Magnitude of upcoming
change will be stunning”
– Mary Meeker, partner KPCB
Source: Mary Meeker presentation at All things D.
About 50% of this Re-Imagination enabled by crowds
7. Influence
Capital
Assets
Labor
Data
People as brokers of critical resources at internet scale
8. Open Innovation, Co-Creation, Micro Tasks
Sharing, Commenting, Reviewing
Crowd Funding, Crowd Lending
Collaborative Consumption
“Big Data”
Influence
Capital
Assets
Labor
Data
New ways to access critical resources more efficiently
9. Influence
Capital
Assets
Labor
Data
1. What resources are being exchanged?
10. Ronald Coase
“Given that production could be
carried on without any
organization that is, firms at
all, why and under what
conditions should we expect firms
to emerge?”
About 75 years ago
Shaun Abrahamson and millions
of others like this
Why do we organize firms a certain way?
11. Value Created
R+D Production Operations Marketing Sales
Income/Expenses
2. Who is doing the work?
12. R+D Production Operations Marketing Sales
Impact across business functions
+ what exactly are we talking about?+ most organizations depend on some combination of these resources+ the most interesting thing is that e are changing how we get access to these resource+ lower cost devices + broadband + marketplaces + analytics + reputation --- dramatically lowering cost of getting access
now we have an explosion of buzzwords and this is how I think they fit together