- Idea Cellular is an Indian telecommunications company that was incorporated in 1995 and has since grown to become the third largest wireless operator in India.
- The document discusses Idea's mission, values, operations as the third largest operator in India, its focus on long-term shareholder value, and its branding as a powerful brand in the industry.
- It also includes sections on Idea's supply chain operations, potential summer internship projects looking at areas like procurement and customer research, and overviews of Idea's operations and challenges in specific regions like Assam.
3. Company History Incorporated in 1995 as Birla Communications Limited. Changed name to Birla AT&T Communications Limited following joint venture between Grasim Industries and AT&T Corporation. In 2000 merged with Tata Cellular Limited and name changed to Birla Tata AT&T Limited. In 2002 changed name to Idea Cellular Limited and launched "Idea" brand and reached the one million subscriber mark In 2007 successful Initial Public Offering aggregating to Rs. 28,187 million was launched and shares were listed on the Bombay Stock Exchange In December 2007, Idea Cellular Limited Reached the twenty million subscriber mark 6-Apr-11 3
4. Mission And Values VALUES Integrity- Honesty in every action. Commitment- Deliver on the promise. Passion- energized action. Seamlessness – boundary less in letter and spirit Speed - one step ahead always. 6-Apr-11 4
10. Supply Chain – Telecom Supply chain in telecom companies is providing the service through maintenance of towers Indus provides passive infrastructure services in 15 service areas Largest independent tower company in the world with around 108,000 towers Idea benefits by reduced capex, speed to market, and embedded value of shareholding 6-Apr-11 9
15. IMCP : Functions MIS Supply Chain Management SOP & Best Practices Improvement in logistics and procurement BIS Optimization Forecasting/Planning/Scheduling Audit
31. Possible sources of Data Primary Sources Method: Interviews/questionnaire Data Set: Existing customers, customers of other operators, Vendors/Dealers, Shopkeepers, Students Secondary Sources Website, Journals, Magazines, Newspapers
35. Knowledge of the various Value Added Services provided by Idea and its competitors and the profitability of each of these services
36. Hands on experience in conducting a Market research where I can apply the theoretical knowledge I have gained till now
37. Gain experience of interacting with the customer and understand the various problems faced while doing so
38.
39. !DEA in West Bengal Idea launched in West Bengal on October 27, 2009. Commands a market share of approx 4.7% in the West Bengal circle. New Players Aircel MTS Uninor
40. About Marketing Research Marketing research is the collectionand analysis of data related to a particular issue. MR may be classified according to target market as: Consumer-related marketing research Business-to-business (B2B) research MR may also be classified as: Problem Identification Research Problem Solving Research
41. Problem Solving Research Segmentation Research Product Research Promotion Research Distribution Research
42. Basic Steps to Marketing Research Process Problem Identification and Definition Designing a Proper Approach Developing the Actual Research Design Data Collection and Survey Data Structuring and Analysis Report Generation and Presentation
