Social media manager role & responsibilities

Difference
Between
Traditional Media
& New Media
M.Mujeeb Riaz _Online
Journalism_mujeebriaz@yahoo.com
Real Time
Shifted
Time
Multimedia Interactive

Core Characteristics of
Good WEB Media
Managers
Passionate
Communication
Flexibility
(Working
Conditions)
Decision Power

Online/Social Media Manager Job Description
The Social Media Manager will administer the company’s social media
marketing and advertising. Administration includes but is not limited
to:
Deliberate
planning and
goal setting
Development
of brand
awareness and
online
reputation
Content
management
SEO (search
engine
optimization)
and generation
of inbound
traffic
Cultivation of
leads and sales

Online/Social media strategy
Create the social media strategy
Create budgets for social media activities
Plan social media campaigns
Work with internal stakeholders
Hire and manage the social media marketing team for
your organization
Manage change and adopt social media into
the corporate culture
Work with other marketing branches to integrate
different activities

Online/Social media implementation
• Manage social media campaigns
and day to day activities
• Manage presence in social
networking sites
• Brand advocacy
• Manage a blogger outreach
program
• Build a brand ambassador
network
• Post and comment on relevant
blogs
• Write editorial content
• Create and upload
videos
• Engage in conversations
and answer questions
• Create and maintain a
social media editorial
calendar and posting
schedule

Online/Social media monitoring
• Develop benchmark metrics to measure the results
of social media programs
• Analyze and evaluate social media campaigns and
strategies
• Report on effectiveness of campaigns
• Monitor trends in social media
• Monitor the activities of main competitors in social
media
• Monitor social space for brand and related topics
and conversations
• Understand how the social media impacts search
traffic

1. Brand Development
2. Identify Target Customers
3. Set Clear Objectives
All marketing plans include defined, realistic goals. It isn’t enough to say
you “see” results. Your results must tie back to your goals and objectives.
You’ll never know ROI without goal setting and strategy.
In setting goals, it’s important to identify what challenges the business is experiencing. These five
are most common:
• Insufficient website traffic and/or scant visitors
• Weak brand awareness
• Declining customer retention
• Poor online reputation
• Slow sales

4. Visual Design and Web Development Strategy
5. Solid Content Strategy
“How do I know what to post on our page?”
In order to know the answer to that question, you must have a solid idea of who you are as a brand
and who your target customers are.
What is it about your company that makes it unique…makes people want to buy from you?
Describe your target customers. What are their interests, concerns and issues? How can you help
them come to a purchase decision with the content you publish?
Don’t forget about those fans who are not in-market. What can you offer them to make their time
with you interesting?

6.Promotion Strategy
7.Engagement Strategy
8.Conversion Strategy
9.Measure & Analyze to Establish ROI
You’ll need to determine the KPI’s (key performance indicators) that matter most to
your business. Here are the top 8 KPI’s that we use to Control & determine ROI:
• Audience Growth
• Audience Profile
• Audience Engagement
• Content Reach
• Engagement by Content Type
• Response Rate and Quality
• Feedback

Essential Duties of the Social Media Manager
• Manage social media marketing campaigns and day-to-day activities
including:
– Develop relevant content topics to reach the company’s target customers.
– Create, curate, and manage all published content (images, video and written).
– Monitor, listen and respond to users in a “Social” way while cultivating leads
and sales.
– Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads,
landing pages, Twitter profile, Blog, etc.).
– Design, create and manage promotions and Social ad campaigns.
– Manage efforts in building online reviews and reputation. Monitor online
reviews and respond to each review.
– Compile reports for management showing results (ROI).

• Become an advocate for the company in social media spaces, engaging in
dialogues and answering questions where appropriate.
• Demonstrate ability to map out a comprehensive marketing plan. Drive
strategies that are proven by testing and metrics.
• Monitor trends in social media tools, applications, channels, design and
strategy.
• Identify threats and opportunities in user-generated content surrounding
the company. Report notable threats to appropriate management.
• Monitor effective benchmarks (Best Practices) for measuring the impact
of social media campaigns. Analyze, review, and report on effectiveness
of campaigns in an effort to maximize results.

Qualifications and Experience
• knowledge and experience in the tenets of traditional marketing.
Marketing degree is welcomed but not required with relevant work
experience.
• Proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Displays in-depth knowledge and understanding of social media
platforms, their respective participants (Facebook, Twitter, Instagram,
YouTube, Pinterest etc.) and how each platform can be deployed in
different scenarios.
• Maintains excellent writing and language skills.

• Displays ability to effectively communicate information and ideas
in written and video format.
• Exceeds at building and maintaining sales relationships, online
and off.
• Practices superior time management.
• Makes evident good technical understanding and can pick up new
tools quickly.
• Maintains a working knowledge of principles of SEO including
keyword research and Google Analytics. Highly knowledgeable in
the principles of “Search and Social.”
• Functional knowledge and/or personal experience with
WordPress.

Thank u

Social media manager role & responsibilities

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