2. Prescriptions of cultural diplomacy
Recognition
The initial prescription of cultural
diplomacy requires each party to
recognise the distinct cultural
dynamics of the other; this
recognition affords equal
human rights on equal terms.
3. Understanding
Parties are also prescribed the study of foreign
cultural dynamics in order to gain an
understanding of the traditions, history, language
and general way of life, pertinent to the engaging
party.
During this process, parties may discover aspects
of a foreign culture which they fundamentally
disagree with or find abhorrent. These
prescriptions do not require agreement with all
aspects of a foreign culture, only for recognition
and understanding. However, they are seen
around the world.
4. Dialogue
A universal tenet of basic dialogue requires
one party to listen while the other speaks
and vice versa. Cultural diplomacy
prescribes the observance of this tenet and
for parties to draw on their accrued cultural
understanding when engaging in dialogue.
This dynamic facilitates a dialogue that
easily lends to collaboration. Parties may
choose to conduct this dialogue through an
interpreter or by using a common
language.
5. Dialogue(2)
Non-verbal communication also plays
an important role in this process;
foreign interpretations of body
language and other forms of non-
verbal communication must be
observed to avoid ambiguity during a
dialogue.
6. Dialogue(3)
There is another side to cultural diplomacy
which lends to aggressive or unusual forms
of dialogue, such as excessive intonation
or decision to remain silent for long periods
during a meeting. This form of cultural
diplomacy shares a common platform with
the collaborative form as its use is
premised on a cultural understanding that
calculates the likely effect of its
employment.
7. Cultural Exchanges
Cultural Exchanges play a critical role in
the cultural diplomacy of a government. For
example, in the United States, the
Bureau of Educational and Cultural Affairs
of the United States Department of State
sponsors in whole or in part many
exchange programs, such as the
Fulbright Program and the
International Visitor Leadership Program.
Exchange Programs such as these seek to
develop cultural understanding between
citizens of different countries
8. The Uses of Cultural Diplomacy
Cultural Diplomacy can be employed in many
ways and for various purposes:
Civil Society:
By non-governmental organizations and
individuals, motivated by the opportunity to
develop and encourage platforms for mutual
cultural exchange. Their activity could take the
form of cooperation through the sharing of
valuable professional information and networks,
for example in the context of academic
exchanges, international forums and tourism.
The Private Sector
9. Case study: African Union
The African Union (AU) was formed
as a result of a declaration by African
heads of state in Sirte, Libya, on 9
September 1999, to succeed the
Organisation of African Unity; this
declaration is commonly referred to
as the Sirte Declaration. The
inaugural assembly of the AU was
convened at Durban in July 2002.
10. Case study: AU
The African Union is an ambitious
undertaking to integrate the cultural,
political and economic streams of an entire
continent into a body that functions to
secure peace and stability for the
advancement of sustainable development.
The AU functions more or less along the
lines of the European Union, but, is a far
more ambitious undertaking as it aims to
integrate a membership spanning 53
nations.
11. Case study: AU
The African Union fosters designs on a
United Federation of African States that
would confer a single currency, free
movement of goods, people and services,
amongst other features.
The endeavour of working to realise a fully
functional Federation that integrates the
multifarious assets and facets of 53 diverse
nations is closely tied to the success of
cultural recognition, understanding and
dialogue among member states.
12. Case study: AU
The achievement of every milestone along the
path to a United Federation of African States
requires the skilful use of cultural diplomacy
between member states, to secure agreements,
and between member states and citizens, to gain
support for actions like a referendum to transfer
sovereign powers.
Recognition of the importance that cultural
diplomacy plays in this ambitious undertaking is
set out under Mission 4 in the Strategic Plan of the
African Union Commission Volume 1; the primary
blueprint for achieving its mandate.