plan

1. SLOGEN we make your life luxury
17
THE EMPIRE SHOPING
CENTER
CLOTHS AND COSMATICS
SHANZAY RANA

2. SUPERIOR UNIVERSTY LAHORE
Project Name: Marketing plan Empire Shoping Center
Presented to: SIR JAVEED
Group Name : Best Friends
Leader Name id: shanzay Rana roll no 2
Members name id: Sumbal rollno 1
Aqsha sharif rollno 35
Company name: The Empire pvt
Company Logo:
Company Product

3. Contents of Marketing Plan
Part 1: Dedication
Part 2: Acknowledgement
Part 3: Executive summary
Part 4: Introduction
a) Vision statement
b) Mission statement
c) Company
d) Product
Part 5: Analysis
a) Current market situation
b) Objectives
c) SWOT analysis
d) Market survey
e) Marketing strategy
f) Basis of segmentation
g) Targeting
h) Marketing mix
Part 6: implementation and control
a) Budgeting
b) Action programs
Part 7: Annexes’
a) Customer feedback survey

4. Dedication
I am pleased to submit my report on the launching of new shoping
center “EMPIRE” to you. I have tried my best to come up to your
mark by providing unique ideas and elegant presentation. I am
thankful to you for giving me an opportunity to survey, analyze and
enhance my knowledge.
Acknowledgement:
A work is never a work of an individual. I owe a sense of
gratitude to the intelligence and co-operation of those people
who had been so easy to let me understand what I needed from
time to time for completion of this exclusive project.
I want to express my special gratitude towards Sumbal who is
our CR of class, and aqsa sharif she is my best friend , for giving
me such a unique project of idea and this idea very easy and
important for me
Last but not the least I would like to forward my gratitude to
all the people who always endured me and stood by me and without
whom I could not have been envisaged the completion of my project.
These things are very important for me because I learn many things
from this project

5. Title page
Types of company Private
Types of business; Shoping Center
Product items Cloths Cosmatics and others
Name of shoping center; The Empire shoping center
Address; depalpur madina chowk behind
tahir shoping center front of chicken
shop
Fax ; 1234567
Email. Empireshopingcenter007@gmail.com
Tel ph:03001234567
Business logo
Business name
Our slogen

6. Executive summary:
This report explains the marketing plan for launching a new
shoping center named EMPIRE shoping center. . In the very
beginning of the report I explained the vision and mission
statement of the company and I have further carried out. It will
be introduced in the market with the help of various promotional
displays and advertisement and distribution of the samples to the
general public. This report examines that this product is
initially launches in city DEPALPUR domestic market. The
study includes both primary and secondary research. The
primary study focus on survey of the competitors and the likings
and disliking of people. Through this strategy company can
penetrate in the market and can attract bulk of customers.
For this purpose I have conducted SWOT analysis of the
company to see company’s strengths, weaknesses, opportunities
and threats.
Then I have explained the purposes, benefits, and objectives of
the product. Then I have make the marketing mix strategy of my
product. I have divided market into different segments and
decide to target kids, youngsters, mature and old age persons.
I have also paid special attention to the packaging, color, and
price of the product, I have decide to place my product in the
city of depalpur,
I will promote my product through electronic media, cable, and
outdoor sources. I have also conducted customer feedback survey to
know the opinion of public about my product. So that I can develop it
accordingly.

7. Introduction to the empire shoping center
Company’s vision statement:
“Be the leader in the customer value”
Company’s mission statement:
“To set world class standard in the shoping field through providing a
diverse range of high quality shoping products that are we have . In
accordance with the Islamic principles striving to satisfy consumers’
tasks and needs and serving the society.”
Company slogen
We make your life luxury
The Empirer Shoping Center Business in
DEPALPUR:
EMPIRER SHOPING CENTER will commence its business in
DEPALPUR from October 2017. The facility has been founded on
empirer centeral Area of the city.
Our business is expected to match the demands of the product. Wee
have ensured the installation of modern, sophisticated and efficient
equipment conforming to the very latest standards of “Goods
Manufacturing Practices”.and we fulfill every demand of our customers

8. INTRODUCTION TO “EMPIRER”
Empirer willstart in depalpur october 2017 it is a new
shoping center we will start soon .our main objective is to
provide good cloths and good things on resionable price
.and our mission is to provide matchable things who our
customers need.and we also gives lot of jobs to new
peoples who is jobless our business name is empirer and it
is a private business and It is a new business we start and
we have no any branch in others city .and three peoples
invest their funds and start new business as a shoping
senter
Slogan:
“we make your life luxury ”
Items are avaliable in emprir:
Cloths
Toys
Garments
Dress pants
Woman feshion cloths
Bridel dress
Woman costmatics

9. Bangals
Footwares
Hand bags
Man cloths
And much more
Current Market Situation:
Emprir is a fresh new shoping center that is going to be introduced in
the domestic market of depalpur. We are focusing to all levels of
generation. The kids, youth, old and over all families
Price range
Price is a main factor is every business we start new
business and we sale our products on modrate price not too
high and not too less because we also focus on our products
price accourding to market situation
Objectives:
Following are some of the objectives of the company;
 To increase the 25% market share
 To increase the length of product line i.e. its five now, we should
increase it to 6 or 7 soon.
 To increase profits
 To face strong competitors i.e. like tahir shoping center and
adnan shoping center

10. SWOT Analysis:
Strength
Weakness
Opportunity
Threat
Strengths:
 Updated technology plant
 Quality product
 Specialists available for specialized jobs and tasks
 Hire experienced staff
 Medical insurance of employees
 Pakistani made
 Targeted to low and middle class people
 Reasonable price
 Expiry date above 6 months
Weaknesses:
 New in depalpur area
 Small distribution network
 Strong competitor
 No market share
 Limited experience of customers
Opportunities:
 Increase the distribution network
 Acquiring the newer technology and techniques
 Market is very big and attractive

11.  Takeover of the distribution
Threats:
 Political instability
 New entrance from the competitors
 So many competitors
 Retaining consumers
 Economic instability
 Increase of general sales tax
Our Competitors:
The emprir is currently facing a competitive environment. Because the
competitors of emprir are:
 Tahir shoping center
 Usama shoping center
 Adnan shoping center
Product review:
The emprer shoping center give every things to his customers such as cloths
garments toys on moderate price because we are new in market and our
customers do not know about as
Competitive Review:
Tahir shoping center Competitor:
The competitors of emprer are more than 5. Tahir shoping center and adnan
shoping center are leading market right now and other are far away from it.
Tahir shoping center and Adnan shoping center have loyal customers over the
years because they are very old and customers are aware of their merits and

12. demerits. The company’s first purpose is to compete with the competitors
having large market share
The main competitors are;
Tahir shoping center
Adnan Shoping center
Product:
All product provided by tahir shoping center is International Ltd.
Qualities:
 High quality availability
 Large range of products in large varities
 Standardized and attractive packing
 Large promotion and market coverage

13.  Available in various packing
Price:
Minimum price of products is Rs. 1000
Place:
Tahir shoping center has a 35% market share in depalpur.
Promotion:
They promote their product through
 Electronic media
 Print media
 FM radio
 Sales promotion
Adnan shoping center
Product:
They also provide good qualities of products and good price
Quality:
 Large promotions and market coverage
 Large range of cloths qualities
 High availability
Price:
Minimum price of per goods is RS 900

14. Promotion:
They promote their product through
 Electronic media
 Print media
Sales promotion
Place:
Adnan shoping center has a 30% market share in depalpur
. Marketing strategy:
The marketing strategy is based on positioning of the product in the mind of
consumers.
 Providing high quality products to the customers
 We will distribute our product on mass level to that we can
maximize the profitability
Positioning strategies:
We want to put an image of our product in the consumers mind as compare
to competitor’s product. We want to target the high school, college and graduate
students and government sectors and families that have to improve her life style
and we change the minds of peoples because our products is too good

15. Market Segmentation:
Emprir shoping center will have market segmentation on two basis;
 Geographical segmentation
 Demographic segmentation
Geographical segmentation:
The emprir geographic target area is depalpur. Supplying product to all
areas of depalpur, and have further divided the city into five zones.
 Zone A: Madina chok
 Zone B: khalila abad kalone
 Zone C: ghala mandi road
 Zone D: the area of bus stand
 Zone E: and over all tehsil level of depalpur
Map of depalpur

16. Demographic segmentation:
Demographic segmentation is done on the basis of;
 Age
 Gender
 Income occupation
 Education
 Lifestyles
 Social classes
 Family size
Market Targeting:
Steps involve in it are;
1) Evaluate market segments:
The segments have been selected need to be evaluated properly. For this
three points are considered that are:
 Segment size and growth: it needs to consider the geographic
and demographic segments company has launch new shoping
center selected for introducing is going to be launched and its
growth.
 Segment structural attractiveness: it involves power of the
buyers of the cloths, suppliers of the cloths and its availability in
the segment
 Company’s objectives and resources: targeting should be
done in a way so that the company can achieve its targets with the
resources it have
1 segments: the segments selected by the company for
shoping are:
 Ready mate cloths
 Every type of cloths like kids boys and matures

17. Targeting:
Company will target following customers:
 Kids
 Youth
 Mature
 Youngsters
Marketing mix:
 Product
 Price
 Promotion
 Place
Product strategy:
 Develop the long term relationship with the customers
 Give values to the customers to delighting them
 Do whatever it takes not to satisfy the customers but retain our customers
In order to accomplish this objective the company has established sales,
marketing and support terms
Product variety:
Our product would be available in following items:
 Man cloths
 Female cloths
 Pure german cosmatics
 Special bridal dress
 And much more

18. Brand name:
The name which we have chosen for our product is “EMPRIR”
Quality:
High quality assurance would be our first priority. This would be ensured by:
 Implementing high quality standards
 Total quality management
 Acquisition of the high quality raw material and readymate things
Design:
“emprir” is a shoping center, and our every thing have good packing mean our
design is also different than others .
Features:
Here are some features of our product:
 Fresh original australian cloths
 Provides good qualities toys
 Provides all type man cloths
 Also Beneficial for kids
 Excellent in brand
 Give brand cloths
 With good packing
Packaging:
Product units are packed in plastic involpeps and boxex and some are gift
papers
Pricing strategies:
Our pricing strategies for the product are for total cost which includes customs
services and other expenses. Pricing strategies usually changes as the product
passes through its life cycle. The price should be set at moderate level in order
to attract a large number of buyers and to gain large market share.

19. Amount in Pak Rupees:
The total per unit price that we will offer as follow:
 The cost of cloths Rs 200
 Electricity Rs.100
 Factory overhead Rs.100
 Miscellaneous Rs.50
 Retailer margin Rs.50
 Profit Rs.100
 Total price Rs.600
In accordance to our strategy we have decided to offer the product to the
customers at the price of Rs.600.The price is very much compatible and the
offer is substantial enough to attract a large percentage of market in very quick
time.
According to this grid we are introducing new product in current market so we
follow Product Development Strategy.
Communication strategies:
Promotion:
Actually the promotion is a first step when we are launching a new product
but we make its strategies in last. We want to make a good product image in
mind
of customers, so that they will buy only our product.
Current Product New Product
Current
Market Market Penetration Strategy Product Development Strategy
New
Market Market Development
strategy
Diversification Strategy

20. Criteria promotion:
a) Awareness
b) Knowledge
c) Liking
d) Preference
e) Purchasing
Main Source Of Promotion:
I. Electronic media
II. Print media
III. Cable network
IV. Bill boards
V. Hoardings
Electronic media
Channels Time Duration Total
Geo Tv Prime
Time,Post
Prime Time
1 Min 5000
AAG Tv Prime
Time,Early Day
1Min 4000
AAJ Tv Early
Day,Prime Time
1Min 3000
Hum Tv Post Prime,Pre-
Prime
1Min 2000
Din Tv Early
Time,Prime
Time
1Min 1000
Total 15000

21. Print media:
News paper
&magazines
Page Coloured
or black
and white
Size Daily
basis
Weekly
basis
Charges
Jang Front Coloured Standard
size
Daily 1000
Express Mid Coloured Standard
size
Daily 2000
Din Front Coloured Standard
size
Daily 1000
The Daily
Times
Back Coloured Standard
size
Daily 1000
Nawa waqt Back Coloured Standard
size
Daily 1000
Akhbar-e-
jahan
Back Coloured Full size Weekly 1000
Total 7000
Bill boards:
Location Size Duration Total cost
Kachare chok 20*60 1 month 20000
Bus stand 20*60 1 month 10000
Madina chok 20*60 1 month 5 000
Purane chungi 20*60 1 month 50 00
Total 40000
Hoardings:
Location Size Duration Total cost
Madina chok 30*90 1 month 12 00 00
Bus stand 30*90 1 month 10 00 00
City Centre 30*90 1 month 10 00 00
Total 32 00 00
Cable:
Location Time Cost
Khalila abad kalone 6:00to10:00 30000

22. Ghala mandi road 4:00to8:00 10000
Bus stard 12:00to8:00 25000
Rata khana road 5:00to11:00 20000
Total 85000
Benefits:
Following are the additional benefits which are offered to the customers to give
them value:
I. Purchase any three things and get one free product
II. Purchases ten pents and shirts and get one oxford three piece
III. If you purchases a small products from our choping center then you will
able to participate in lucky draw and you can win following prizes:
1. Samsung FM Guru
2. DVD system
3. Rs.5000
Places:
Distributors Review:
To assure the availability of its product.”impire” shoping center has established
effective network of registered dealers. The main target of these shoping center
in depalpur.
The end consumers would then purchases “empire” shopingcenter . The
distributor are the most reliable distributors in the region. They enjoy a flawless
reputation combined with business relations with numerous retailers even in the
rural area of the depalpur. This has ensured that “empire”will be made
available all over depalpur

23. Budgeting:
Sr. No Description Amount
1 Cost of land 250,00,000
2 Raw material 5,00,0000
3 Stationery 50,000
4 Office expenses 1,00,000
5 Furniture 5,00,000
6 Staff salaries 50,000
7 Freight inward charges 60,000
8 Repair and maintainance 150,000
9 Research and development 90,000
10 Technology 10,00,000
11 Marketing media expense 6,648,630
Total 38,648,630
Controls:
This is the main and last element of the marketing planning by using this we can
check our product standard by comparing it with our standards if there is any
problem arrive in marketing plan then it must be corrected
MANUFACTURER
DISTRIBUTOR
WHOLESELLERRETAILER
CONSUMERS

24. Three main function are performed under this element of planning that
is:
1. Measuring
2. Comparing
3. Correcting
Measuring:
We can check our marketing condition through measuring in which
different types of tasks may be performed like:
Survey
Survey for the future:
In order to learn weather people would like to buy or use our product, we
have decided to conduct a market survey in future so that we can assure
that people likes our product or not.
Comparing:
In controlling process we compare our product with our standards
Correcting:
If any problem occurs then correcting process will take place in which
we found that from where the problem will arises.
A Marketing Organization:
Empire shoping center chief marketing officers,holds overall responsibility for
all of the company’s marketing activities.There are other subordinates with him
to help the sales campaigns,trade and consumer sales promotion,and public
relation efforts.
Action programs:
The empire shoping center will be introduced in may. Following are summaries
of the action program we will use during this summer session to achieve our
stated objectives.

25. Step 1:
We will initiate 80,00,000 rupees trades sales promotion campaign to
educate dealers and generate excitement for the product lunch and provide
sample crate to our selected product reviews, opinion leaders and celebrities as
part of our public relation strategy
Step 2:
We will start integrate print/display/television campaign.
Step 3:
As the shoping center advertisement continues, we will add consumer sale
promotion by including them to our messages. We will also support or retailer
to increase our sales.
Step 4:
We plan to roll out a new advertisement having new views of customers
through survey who have used our products which will help to promote our
price
Organizational structure function.
Admistrationmanager
Sumbal
General manager
Shanzayrana
Marketingmanager
Aqsasharif
Operatingmanager
Rabiaiqbal
Financial manager
maria

26. POSITION TASK AND RESPONSIBILITIES
General
Manager
1. Complete management responsibilities
in ensuring the company objectiveand
mission can be achievedaccording to
plan.
2. Supports motivationof employees in
organization productsor programs and
operations.
3. Looks to the future for change
opportunities.
4. Oversees the overalloperationsof
organization.
5. Analyse monthly report of every
department.
Administration
Manager
1. Update and maintaindatabasewith
accurate client information.
2. Controllingthe financialexpenses for
administrationdepartment.
3. Identify and inform the duties every
department.
4. Managementof staff’s salary payment,
bonuses and incentive,EPF and SOCSO

27. POSITION TASK AND RESPONSIBILITIES
Marketing
Manager
1. To set a strategic marketing planfor the
companyand identifynew marketing
opportunities.
2. Promoting the productsand services of
the business to the customers.
3. Analyze SWOT (Strength, Weakness,
Opportunityand Threat) of the
companyand strengths and
weaknesses of our competitors.
4. Prepared the department report and
submit to the top manager.
Operation
Manager
1. Manage the qualityof products and
ensure problemsare handled
efficiently.
2. To set a rules and procedures for staff
to follow in order for department run
smoothly.
3. Manage and determine the operation
cost adequatewith the company
budget.
POSITION TASK AND RESPONSIBILITIES

28. Financial
Manager
1. Manage and controlthe overall
budget, expenses and profits of
the company.
2. Prepare monthly and annualcash
flow and income statement.
3. Researching and reporting on
factors influencingthe business
performance
4. Managinga company'sfinancial
accounting,monitoring and
reporting systems.
Timing of our shopingcenter timing
Monday opening time 9.00 am to 11 pm
Tuesday 9.00 am to 11 pm
Wednesday 9.00 am to 11 pm
Thursday 9.oo am to 11 pm
Friday leave close

29. Saturday 9 .oo am to 11 pm
Sunday 9.00 am to 11 pm
Shoping center details
Our shoping center have 4 floors
One is man floor
Second is female floor
Third is children floor
4th floor have cloths items
Staff details
One is general manager
Second admistration manager
3rd finacial manger
4th is operating manager
Workers
40 workers we need in our business

30. 10 female girls who know about makeup cosmatics things
and guide batter our customers
10 male workers we need for mans dealings
5 security guards for batter security
5 accountant master
5 sweepers for sweeping
5 laduges boys who carry customers laduges and drop on
account
Salaries details
1 10 mans seleries one is10000 is equal to 100000
2 10 femalessalaries one is 10000 is equal to 100000
5 Securitiesguards one is8000 isequal to 40000
5 Accountans one is12000 isequal to 48 000
We see everythingin ourbusinessandwe manage averythingandwe solve everyproblemssoon
we launchour businessw
Our financial resources-
Directorshanzayrana invest 10000000
Junierdirectorsumbal invest 5000000
CompanyCEO invest 2000000
Profitsdivide onthe retionof investment

31. loans details
take loanfrom state bankof pakistan 10000000
monthaly paymentsintrest 100000
tex details
10 % charge govt
5 % customduties
2 % retailertex
At the endwe once again see ourprojectand againmanage everythingwhoconnectedwithus
business
Why we start thistype of businessbecause shopingisveryimpoatantfactorinoureveryfieldof lufe
Andeverybodywantgood standardlife goodstandardclothsandinthis businesswe provide lotsof
jobsfor joungbiysandyoungirlswhohave no any job
Our mainobjective istoprovide goodstandardthingstooursepalpurarea
Special thanks to
www.google.com
tahirshopingcenter
www.youtube.com
and I am verythnkfull towhohelpme alot inthe class
and all creditgoesto google because all logotookfromgoogle andmapof depalpuralsofrom
google
thanks

32. the end