strategy of McDonald regarding productivity and quality management

1. By:
MUBEEN KHAN
WAQAS MEHMOOD

2. Introduction
McDonalds corporation
Putting people first
Having the right product
Making places showplaces
Promoting the brand
Conclusion

3.  Began in 1940 by brothers in San Bernardino,
California
 In 1955 McDonalds was sold to Ray Kroc
 Over 31,000 locations
 25,465 are franchised and the rest are
company owned
 Locations
 119 countries
 Customer Base
 Serve 47 million daily
 Employee Base
Currently employ 1.5 million people

4. • According to Hoovers
– Main Competitors are:
• Burger King
• Subway
• Yum! (a.k.a. Taco Bell)

5. • People are an absolute priority at
McDonald’s. The company puts its
people at the heart of every
decision it makes and provides a
framework of training and
development for all its employees.
McDonald’s looks to hire people
with the right attitude and
attributes people who can stand
out from the crowd and deliver the
high standards of quality, service
and cleanliness.
• Almost 70 per cent of McDonald’s
restaurants are franchised and run
by highly driven businessmen and
women who all share the
company’s passion for putting
people first.

6. • The company makes
significant use of Bill
board and Signage,
Sponsors, Sporting
events ranging from little
league to olympic games.
• It makes coolers and
orange drinks with their
Logo available for local
events for all kinds.
• Television has always
played a central role in
the company’s
advertising strategy.

7. • McDonalds noticed that
consumers taste
preferences are changing
and they are responding
by providing a variety of
price options. Thus they
make sure that their
prices are at the range
that is affordable in order
to maintain their
competitive advantage
against other fast food
restaurants.

8. To increase the productivity, MacDonald's keep their
restaurants fresh and contemporary as styles colors, decors
and technology change. This is the good way to attract their
customers. McDonalds also has expended their operations to
the coffee as they have developed McCafe, a coffee concept
inside some of their restaurants.

9. • McDonalds is strong
enough to withstand
recession and still
payout dividends
and create revenue
• McDonalds will
continue to grow
worldwide