I had a great honor to speak to 400 designers on Cascade SF event (#uxnight) hosted by Twitter and Intuit (May 2014). Going through personal story of my career, I described a collaborative design process that leads to the creation of great products. UX design process described in my talks is used every day by UXPin - The UX Design App (http://uxpin.com). Thanks!

1. THE DESIGN PROCESS
& The Value of Collaboration
MARCIN TREDER, CEO OF UXPIN,
@marcintreder @uxpin

2. @marcintreder
#UXNight

3. +
thanks

4. UX Designer
WHO’S THAT?!
Philosopher & Psychologist
Founder & CEO UXPin
@marcintreder

5. WARNING
One shameless slide of self-promotion ahead

6. GOOGLE DOCS UX DESIGNfor
Design Process in a Cloud!
www.uxpin.com

7. GDANSK, POLAND MOUNTAIN VIEW&

8. PERSONAL STORY
http://www.flickr.com/photos/41109263@N00/3804697464/

9. PERSONAL STORY
http://www.flickr.com/photos/41109263@N00/3804697464/
& A little bit of science

10. ROCKY ROAD
http://www.flickr.com/photos/45861308@N03/6038834250/

11. JANUARY, 2009, GDANSK, POLAND
It all started…

12. ENGINEER-DRIVEN ORGANIZATION
Author: Michal Jaskolski
from Startup to IPO

13. http://www.flickr.com/photos/46679858@N08/5147520629
THE ONLY DESIGNER IN THE VILLAGE

14. http://www.flickr.com/photos/19516393@N00/4808637640/
DESIGN UNDER SIEGE

15. http://www.flickr.com/photos/19516393@N00/4808637640/
RIGHTEOUS BATTLE

16. http://www.flickr.com/photos/83346641@N00/4378606832/
ULTIMATE FAILURE

17. REJECTION FIGHT MORE REJECTION
Ego multiplier* *

18. BAD PRODUCT

19. COLLABORATIVE DESIGN PROCESS
The very first steps…

20. MAY, 2011, GDANSK, POLAND

21. TIME TO WORK TOGETHER
http://www.flickr.com/photos/30781609@N03/5355919491/

22. CO-ANALYSIS OF PROBLEMS
http://www.flickr.com/photos/80122196@N00/4499404/

23. CO-ARCHITECTURE PLANNING
http://www.flickr.com/photos/10588069@N00/491411288/

24. CO-TESTING
http://www.flickr.com/photos/86672335@N00/4642293042

25. DESIGN WORKSHOPS

26. VICTORY IS OURS

27. RESULT?

28. XX% CONVERSION RATE GROWTH

29. 5 PEOPLE UX DESIGN TEAM

30. &

31. THIS IS HOW FIRST UXPIN PRODUCT WAS CREATED

32. THIS IS HOW FIRST UXPIN PRODUCT WAS CREATEDDON NORMAN UXPIN NOTEPAD&

33. MAKE THE PROCESS RIGHT or STARVE
http://www.flickr.com/photos/99047728@N00/3715424202/

34. THE PROCESS

35. NEATLY ORGANIZED LIFE
…good for Alcatraz prisoners only?

36. The ability to collaborate, manage the increasing complexity of
design problems, to design "in context" to their target audiences
(…) transforms designers from "makers of things" to "design
strategists".
“
/David Holston
The Strategic Designer: Tools and
techniques for managing the design
process

37. PLAN EXECUTE
http://www.flickr.com/photos/32224133@N07/6924015872/

38. DESIGN = SOLVING PROBLEMS

39. If you can't describe what you are doing as a process, you don't
know what you're doing.
“
/W. E. Deming

40. GET YOURSELF ORGANIZED
https://www.flickr.com/photos/fosterphotography17/6422877499/in/photostream/
& transparent

41. 2. DOCUMENT1. THINK 3. BUILD 4. SHIP
Repeat until goals are met.
DESIGN PROCESS AT UXPIN

42. 1. THINK

43. GET ALL THESE IDEAS ALIGNED
http://www.flickr.com/photos/73491156@N00/467858863/

44. THE ALL MIGHTY C-P-S HYPOTHESIS

45. CUSTOMER PROBLEM SOLUTION

46. CUSTOMERS DATA BASEANALYTICS CUST DEV CS DATA
CUSTOMER

47. USABILITY TESTINGCS DATA CUST DEV
PROBLEM
Silverback 2.0

48. USABILITY TESTINGBENCHMARK DESIGN TRENDS
SOLUTION
ui-patterns.com pinterest.com patterntap.com
STYLE GUIDES

49. FREE EBOOKS
uxpin.com/knowledge.html
full of design patterns

50. FEED YOUR TEAM & STAKEHOLDERS
C-P-S is tasty!
http://www.flickr.com/photos/16698683@N00/8602670593/

51. COMPANY WIDE DESIGN SESSIONS
Sketching sessions based on Qualitative & Quantitative data

52. 2. DOCUMENT

53. FLEXIBLE FIDELITY & STYLE

54. FLEXIBLE FIDELITY & STYLE

55. FIND VISUAL LANGUAGE
for each project

56. 3. BUILD

57. WE LIKE UNICORNS

58. DESIGNERS - ACTIVE MAKERS

59. DON’T WAVE GOODBYE
until objectives are met
http://www.flickr.com/photos/66633717@N02/9070147074/

60. 4. SHIP

61. Q&A IS THE RESPONSIBILITY OF THE COMPANY
http://www.flickr.com/photos/41346951@N05/12636730123/

62. TEST THE DAMN THING
http://www.flickr.com/photos/41346951@N05/12636730123/
http://www.flickr.com/photos/33091263@N04/3731298055/

63. ITERATE&

64. COLLABORATION

65. WHY SO COLLABORATIVE?
http://www.flickr.com/photos/48284784@N00/5728180282/

66. DECEMBER 17, 1903, NORTH CAROLINA

67. WRIGHT BROTHERS

68. …nearly everything that was done in our lives has been the result
of conversations, suggestions and discussions between us.
“
/Wilbur Wright

69. MAY, 1926, OXFORD, ENGLAND

70. The Lord of the Rings and The Chronicles of Narnia were not
solo works, authored by lone geniuses; they unfold in a
collaborative circle"
“
/Keith Sawyer

71. NO COLLABORATION, NO LORD OF THE RINGS?

72. http://www.flickr.com/photos/48600090482@N01/22584430/
GROUP OF BRAINS MOTIVATION ORGANISATION INNOVATION

73. Rigorous creation of collaborative environment decreases the error rate
by 75%, increases productivity by 10% and makes products much
more innovative.
“
/HBR, On Collaboration

74. BUT…HOW TO COLLABORATE?

75. 1. EMBRACE YOUR ROLE

76. YOU’RE PART OF THE PRODUCT TEAM
http://www.flickr.com/photos/73491156@N00/2750626364/

77. Being contributor means no relinquishing control, but finding it
through the power of collaboration
“
/Dan Brown

78. DESIGN BY COMMITTEE DIES HERE
http://www.flickr.com/photos/29487767@N02/3435382547/

79. 2. PLAY BY THE BOOK

80. RESPECT, HUMILITY, EMPATHY
http://www.flickr.com/photos/28765303@N08/2910891216/

81. 3. ACCEPT THE CONFLICT

82. IT IS UNAVOIDABLE
http://www.flickr.com/photos/16181185@N00/297573590/

83. CONFLICT BREAKTHROUGH

84. 4. FOLLOW THE PROCESS

85. WE FAIL, WHENEVER WE’RE NOT FOLLOWING THE PROCESS.

86. BUT WHEN WE DO…

87. INNOVATION

88. INNOVATION

89. 3 GREAT BOOKS

90. THANK YOU!
marcin@uxpin.com @marcintreder

91. MARCIN@UXPIN.COM @MARCINTREDER
2 MONTH OF UXPIN for FREE
Code: Cascade14
at UXPin.com/Promo.html