The document explores several myths about modern retail in India. It examines claims that modern retail is always better and cheaper than traditional retail. Through price comparisons and surveys, it finds that traditional retail often has lower costs due to small owner-operated stores with low overheads. Consolidation into larger modern retailers is also questioned, as traditional local stores remain very convenient for many consumers. Overall, the document argues that while modern retail provides benefits for some products and consumers, traditional retail will likely continue playing a major role in India due to its price advantages and widespread coverage.