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A framework for using social media to connect with your audience
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Social Media For Business
1.
Social Media for
Business A Framework for Using Social Media to Connect with Your Audience Inspired by the work of Chris Brogan Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1
2.
Social Media may
not be a good fit for every business
3.
know the
social media capacity of your organization
4.
… and be
comfortable
5.
Where do you
start?
6.
social media roadmap?
7.
But a
MAP won’t help… until you decide where you’re going
8.
What’s your
social media destination?
9.
FIRST: Learn
about the social places where you intend to hang out
10.
start by
listening
11.
NEXT:
Set up a home base your online home … a place you own
12.
13.
M Y
H O M E B A S E
14.
NEXT:
extend into outposts places on the web where you have a presence (don’t own)
15.
social media outposts
will differ based on your target audience and objectives
16.
M Y
O U T P O S T S
17.
What happens at
your outposts ?
18.
Add Content
19.
Build Relationships
20.
T E S
T I D E A S
21.
grow a profile
22.
LISTEN
23.
experiment
24.
make connections
25.
lend a hand
& try to be useful
26.
27.
What are the
possible outcomes of all this social media activity ?
28.
Relationships, Partnerships, Communities
29.
r e s
o u r c e s
30.
IDEAS
31.
Traffic
32.
NEXT:
Community participation being in places where people might be talking about you
33.
WARNING!
34.
If you choose
to step in and participate…
35.
You can’t control
what people say
36.
NEXT:
Integrate face-2-face try to bridge social media and real life interaction
37.
38.
ONE LAST REMINDER:
Cultivate your network
39.
40.
Photo Credits Warning:
http://www.flickr.com/photos/scragz/134084915/ Be comfortable: http://www.flickr.com/photos/eldh/2473030370/ Where do you start: http://www.flickr.com/photos/dnorman/436670816/sizes/o/ Roadmap: http://www.flickr.com/photos/anniemole/68936208/ Destination: http://www.flickr.com/photos/nattu/3202281339/ Listening: http://www.flickr.com/photos/heyjoewhereyougoingwiththatguninyourhand/72572909/ Test ideas: http://www.flickr.com/photos/sixmilliondollardan/3383537791/ Listen: http://www.flickr.com/photos/rossinabossio/204322010/ Connections: http://www.flickr.com/photos/juhansonin/407874864/ Play: http://www.flickr.com/photos/juhansonin/407874864/ Lend a hand: http://www.flickr.com/photos/greencolander/224107672/ Relationships, partnerships, community: http://www.flickr.com/photos/luc/1824234195/ Ideas: http://www.flickr.com/photos/luc/1824234195/ Traffic: http://www.flickr.com/photos/14849464@N03/2341921382/ Resources: http://www.flickr.com/photos/jurvetson/2234378275/
41.
Thank You
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