The document discusses how insurance companies need to utilize social media to attract Generation Y customers. It highlights that the proliferation of social media and increased competition are forcing insurers to explore new avenues through social media. Specifically, insurers can use social media as a new distribution channel to market directly to Generation Y customers and test new products. The document also relates this topic to how insurance companies in Malaysia like Etiqa are using Facebook to provide customer service and market products.
1. Team Members: Nur Diyana Azhar G1022228 Suhaimi Muhamed G0929520 Ainun Marziah Che Omar G1011420 Norazura Che Pi G1015746 Aza Azamin Abu Hanifah G0912814 Journal Analysis Win in The Flat World: Are you ready for Next Generation Insurance consumers?
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5. Rationale of choosing the Journal Proliferation of Social Media Intense Competition â New Avenue Untapped Market â Gen Y Cost Optimization in New Edge Related to the current job
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