Extracts and important points from Psychology of Influence. http://udemy.com/zenslides

1. Psychology
OF INFLUENCE
what do I learn

2. Application of deZen principles:
1. Fantastic four
2. Solid colour b/g (white)
Normal font : Arial (size 36)
Font for Main Point : Bebas Neue (size 72)

3. Humans have an
need to reciprocate favors.
overpowering

4. Rejection-then-retreat is a
devious tactic because it evokes
and the principle of contrast.
reciprocation

5. When opportunities become
we desire them more.
scarce

6. items and information are
seen as more desirable.
Banned

7. When uncertain, we look for
social proof

8. Observing people
can greatly influence our
choices.
similar to us

9. People are easily swayed by
but also by the mere symbols
of authority.
authority

10. B a g a i m a n a M e n c i p t a S l i d e s Ya n g M e n a r i k D e n g a n
H a n y a M e n g g u n a k a n P o w e r p o i n t

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