My target audience would be attracted to my video and ancillary products. The consistency of black in my colors and video represents the nightlife enjoyed by young people. Featuring some aspects of R&B artist style would help expand my fan base by appealing to one of the biggest genres.
My main ancillary products, including a simple digipak design, sticker reviews, advertisement poster with tour dates, and bubbly music video, were successful. The simple digipak design drew attention to my picture while including necessary information. Positive reviews from media sources and prominent tour dates on the poster helped promote the music and live shows. The video provided a taste of the album and relatable story of love between artists.
1. Would my target audience be
attracted to it?
I am most certain that my target audience would be attracted to
my video & ancillary products because the consistency of my
colors especially black due to the fact that represents the night
life of young people going out & enjoying their selves. Also baring
the fact in my video I had the slight hint of an R ‘n’ B artist dress
sense this benefits myself an artist because that’s one of the
biggest genre’s and it expands my fan base.
2. How Successful do you think your
main ancillary products are?
My main ancillary products were very successful, I chose to keep my digipak very simple
because I didn’t want to go over the top on colors plus the design simply cause of the
fact that it wouldn’t of suited my type of genre. Keeping it simple gave more attention
on my striking picture because I’m looking straight at you, this gives the sense of me
trying to engage with the person. It was also important me include my record label
logo, barcode & the copyright, I included all items that a digipak needed. On the front
of my digipak I added in a sticker review from Choicefm alongside the reviews on the
advertisement poster from NME & MTV this tells the audience the positive feedback
I’ve received from big media sources. The advertisement poster for me is mainly
promoting my tours dates so it was important make it one of the most visible things on
the poster this will then help endorse new fans or a niche type of audience when they
come & see me perform. The music video itself is very bubbly & makes you want to
dance, this gives a slight taste into what the other tracks bring onto the plate. The video
also shows the love between the 2 artists & this can relate to any person, this creates a
link.