2. Introduction
Flipkart is an Indian e-commerce retail
company.
•
It is one of the leading e-commerce players in
the country.
•
Founded by Sachin bansal & Binny bansal in
Bangalore, Karnataka in 2007.
•
Incorporated as a company in October 2008 as
Flipkart Online Services Pvt. Ltd.
3. Introduction
• 4600+ employees .
•
Turnover:
•
9900 crore (US$1.6 billion)
•
Started with books, and soon as it expanded, it
started offering other products.
•
The first product sold by them was the book, John
Woods' Leaving Microsoft to Change the World.
bought by VVK.Chandra from Andhra Pradesh.
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5. Statements
Vision
◦ “To become Amazon of India”.
Mission
◦ Providing a delightful and memorable customer
experience.
Objective
◦ “Completely hassle free shopping experience with
best prices in India”.
7. Sachin Bansal
CEO and Co-founder
Graduated from IIT-Delhi with a degree in Computer Engineering.
In 2006 he joined Amazon.com in India which he later left to set-up
Flipkart.
Oversees all the customer facing activities of the company ranging
from technology to marketing.
He is also in charge of Flipkart's corporate divisions which include
the finance and legal departments.
8. Binny Bansal
Co-founder.
Born and raised in Chandigarh.
Computer Engineering from IIT Delhi.
Worked with Amazon before taking the entrepreneurial plunge with
Flipkart.
Oversees all operational activities that come into play from the time the
customer places an order till the time of delivery.
Warehousing, logistics and customer support.
9. Funding
•
Initially funded by the Bansals themselves with 4
Lakhs(INR).
•
Flipkart has since then raised two rounds of funding
from venture capital funds Accel India (in 2009) and
Tiger Global Management (up to the tune of US$10
million) (in 2010).
•
Private equity firms Carlyle and General Atlantic are in
talks to jointly invest about $150 million to $200 million
in Flipkart, according to sources.
•
Break even : March 2010 and claims to have had at least
100% growth every quarter since its founding.
10. Awards & Recognition
Sachin Bansal got Entrepreneur of the Year Award 20122013 from Economic Times.
Flipkart.com was awarded Young Turk of the Year at
CNBC TV 18‟s „India Business Leader Awards 2012‟
(IBLA).
Flipkart.com- got Nominated for India MART Leaders
of Tomorrow Awards 2011.
Flipkart.com, secured second position in the List of
Cheapest Mobile Store 2013, compiled by Indian ecommerce observer Zoutons.com.
11. Company structure
social network
based book
recommendati
on and review
platform.
a digital content
platform
company
Bollywood
news site that
offers
updates, news,
photos and
videos
India's second
largest e-retailer
in electronics,
bought the
company for an
estimated US$ 25
million
12. SWOT Analysis
Strength
Brand value
Network reach
Huge product portfolio
Weakness
High level of competition
Ongoing price wars
Clutter creation
Opportunities
Rural markets
Overseas market
Threats
Growth of International
players
Customer loyalty
13. Advantages over brick and mortar store
No need to spend much on supporting
services.
Goods can be offered at lower prices.
Large scale business can be managed from a
single place.
Requires less space and capital in order to
start up an online business.
14. Value added services
Great customer service
users are more satisfied as compared to competitors. Great customer service has been its
hallmark.
User friendly
The user interface is sleek and easy to use.
Cash on delivery
Almost 60% of its sales happen through this mode. Cash on delivery created trust in the
minds of Indian customers.
Replacement
30 days replacement policy.
15. Wallet
Allows shoppers to
store money on the
site and use it to
purchase
items, without having
to reach for their
credit card for each
transaction.
16. Challenges Faced
•
Initially, it wasn‟t easy to earn the trust of the customer.
•
Lack of real time interaction affects the faith of customer.
•
The discomfort shown by customers in revealing there financial
details.
•
Highest number of orders get registered during weekends proves to be
tough at times for logistics and customer service.
face significant challenges in reverse logistics.
It's a big task to track unsuccessful orders, which are quite costly to
manage.
18. Promotional Strategy
Initially they used word of mouth to create awareness.
RESULT : Within two years Flipkart became one of the top 100 Indian
sites and was credited for being India's largest online bookseller with
over 10 million titles on offer.
Flipkart very wisely used SEO (Search Engine Optimization) and
Google Ad-words as the marketing tools to have a far reach in the
online world.
Flipkart.com official Face book page has close to 24 lac 'likes'.
Flipkart launched a series of 3 ads with the tag line - "No Kidding
No worries"
20. No Kidding, No Worries
Kids were used to create the adverts to send out the message - if a
kid can do it, you can also do it.
No Kidding, No Worries, “Trap Them Young”.
The story board of adverts, feature kids in adult situations (context
to adult voice overs), like a beauty parlor, a cafe, and an office.
The Hinglish language & the happening places is the heart of No
Kidding, No Worries advertisement series.
The creative director succeeds to keep KOOLNESS of Brand
Flipkart.
21. Results: Ad campaign
Website traffic, orders and revenue all doubled post the
campaign.
Flipkart was clocking Rs 30 cr/month. By the end of the
campaign they clocked in excess of Rs 60 cr each month.
Website traffic jumped to 100 lakh visits per month and 1000
lakh page views.
Today Flipkart ships close to 30,000 items every day ie 17
items every minute.
The campaign was skewed towards the new electronics
categories whose contribution went up from 40 percent to 60
percent in the two months of the campaign.
24. What makes it stand out?
•
A robust back-end is a vital pre-requisite for an online
business to survive.
•
Since once the customer completes transaction, it's this
back-end that connects the dots.
•
The procurement model is at the heart of Flipkart‟s
success, as most delays or troubles occur in this part of
business.
•
Flipkart began operations on the consignment model i.e.
procurement based on demand.
•
Goods are procured from suppliers on demand, based
on the orders received through the website.
26. Flipkart has its own warehouses, and maintains its own inventory.
Warehouses:
Bangalore
Chennai
Delhi
Hyderabad
Mumbai
Noida
Pune
Kolkata
Now they're present in 27 lucky cities, but don't worry, plans are
underway to spread to many others.
27. Delivery..
Flipkart is seen delivering
through their own delivery
boys in Bangalore and at
times within 12hrs from
order.
Dedicated Flipkart delivery
team that works round the
clock to personally make
sure packages reach on
time.
Flipkart is looking to
develop their self managed
logistic support.
29.
Flipkart connects with customers in real-time, through Facebook
and Twitter.
Trained customer service executives to take spot decisions.
Addressing customer concerns and owning up to our mistakes,
reassure customers we have their best interests at heart.
As a customer-centric organisation, none of the issues can remain
unresolved for long.
The founders don't think discounts can replace the customer's
satisfaction of being serviced promptly and efficiently.
30. Suggestions
Rural markets can be targeted
Restaurants & hotel booking services
can be added
Can go for overseas market
Can provide logistic services to other
companies also.
Hinweis der Redaktion
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