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A deep look at Social Media

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Matt Hames
Matt Hames

This is a deep look at social media for brands and businesses

BusinessTechnologie
1 von 77
Web 2.0 in 2011
 
[object Object],[object Object],[object Object]
What is a social network?
[object Object],[object Object]
[object Object],[object Object]
TRADITIONAL MEDIA SOCIAL MEDIA One way, brand speaking Two way / a conversation Focused on the brand Focused on the consumer Brand in control Consumer in control Repeating the message Adapting the message Entertaining Involving Brand created content User created content / Co-creation Space defined by Media Owner Space defined by Consumer
Who has time for all this? ,[object Object]
MOBILE ARRIVES: A MIXED BLESSING
Smartphone Penetration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: eMarketer
Holiday 2010: Most Mobile ever ,[object Object],[object Object],[object Object],[object Object],Source: Coremetrics
eBay Mobile Purchases grew ,[object Object],[object Object]
New Mobile Apps for Holiday 2010 ,[object Object],[object Object]
What Shoppers Want from Retail Apps 42%: Instant Coupons Source: eMarketer
What Shoppers Want from Retail Apps: 42%: Money-off Coupons ,[object Object]
BUT WAIT
Why this matters ,[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],Source: http://www.facebook.com/press/info.php?statistics
[object Object]
[object Object]
 
 
Facebook stats
Fan engagement - users on the page
Demographics
Facebook for market research
 
LinkedIn – business social network. ,[object Object],[object Object],[object Object]
Should you care? ,[object Object],[object Object]
 
 
Your Professional Brand- Profile Page ,[object Object],[object Object],[object Object],[object Object]
Share Your Expertise - Answers
Answer categories
Proving expertise
Groups ,[object Object],[object Object],[object Object],[object Object]
Polls ,[object Object]
Applications ,[object Object],[object Object],[object Object]
Company Page
 
LinkedIn/skills
 
10 Tips for Using LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]
Listen
 
 
Creating a bio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Delicious ,[object Object],[object Object]
 
[object Object],[object Object],Delicious
How it i s done ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
[object Object],[object Object]
[object Object],[object Object],[object Object]
 
 
 
 
[object Object]
The shift
What now? ,[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object]
Digital Media Process Discovery Strategic Development Implementation Validation
Discovery ,[object Object],[object Object],[object Object]
Strategic Development ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Left blank to be filled in as needed ,[object Object],[object Object]
Implementation ,[object Object],[object Object]
Validation ,[object Object],[object Object]
Re-Discovery ,[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object]

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A deep look at Social Media

Hinweis der Redaktion

  1. Full page ad in the Wall Street Journal for Domtar
  2. Talk about Domtar
  3. http://www.emarketer.com/Article.aspx?R=1008168
  4. http://online.wsj.com/article/SB10001424052748704694004576019691769574496.html
  5. http://www.mobilemarketingwatch.com/ebay-mobile-commerce-trends-in-2010-230m-in-holiday-mobile-sales-up-166-percent-12179/
  6. http://promomagazine.com/mobilemarketing/news/jcpenney-unwraps-mobile-initiatives-1208/?cid=nl_pro_xtra1209
  7. http://www.emarketer.com/Article.aspx?R=1008110
  8. http://www.emarketer.com/Article.aspx?R=1008110
  9. Facebook google argument
  10. It ’s a networking tool not based on geography.
  11. A place ot share smarts
  12. This is the thing of the future.
  13. This is Ning. The url is EMA-rubbermaid.com. It ’s an invitation only social network that we can customize in any way we want.
  14. It ’s completely secure. Unless you get invited, you can’t get in.
  15. This is Ning. The url is EMA-rubbermaid.com. It ’s an invitation only social network that we can customize in any way we want.
  16. Learner, shopper, buyer