Amreli

1. A Presentation on
R ESEARCH REPORT ON
“C ONSUMER P ERCEPTION TOWARDS
BAJAJ T WO W HEELERS ”
Sub. - CB
Prepared by :-
Mehul Rasadiya
Enrolment No.:-
127220592042
Submitted to :-
K.K. Parekh Institute of Management Studies
(Amreli)

2. I NTRODUCTION

This research report totally based on consumer perception
towards the BAJAJ two wheelers.

BAJAJ is very popular brand in two wheelers segment.

Researcher want to find out actual perception of consumer
towards the BAJAJ two wheelers so that researcher conduct
this research report.

3. C OMPANY P ROFILE
Basic information
Bajaj Auto Ltd.
ROC registration number
Nov-56
Incorporation year
1945
Ownership
Bajaj Group
Main activity
Motorcycles
Subsidiaries
Bajaj Allianz General
Insurance Co. Ltd.
-
-
Bajaj
Allianz
Insurance Co. Ltd.
Life
Bajaj Auto Holdings Ltd.

4. F OUNDERS P ROFILE
Boards of directors / key personnel
V P Bajaj
Vikas Bajaj
Gopal K Grover
S P Bajaj
Subash Bajaj
Raj Krishnan
Geetika
Ekta Bajaj
K K khetapal
Rahul bajaj
Madhur bajaj
Rajeev Bajaj
Sanjiv bajaj
CH &MD
Jt.MD
Director
Director
Director
Director
secretary
Director
Manager(Accounts)
CH
Vice CH
MD
Exec. Director

5. E CO -F RIENDLY

BAJAJ is committed to protecting the
environment. The company’s manufacturing
facilities at pune have state of the art facilities
and air pollution control measures.

6. C ONSUMER B EHAVIOR
Consumer behavior refers to all psychological, social
and physical behavior of all potential behavior of all
potential consumers as they become aware of,
evaluate, purchase, consume and tell others about
products and services.

7. P ERCEPTION
“Perception can be defined as the process of
selection ,organization and interpretation of
stimuli into a meaningful and coherent picture of
the world .”

8. Research
Methodology

9. S TATEMENT OF THE PROBLEM
Find the consumers perception towards
BAJAJ vehicles.

10. O BJECTIVES OF THE S TUDY

To determine the consumers perception towards BAJAJ
vehicles.

To know the respondents problems towards BAJAJ vehicles.

To suggest solution to those problem.

To understand their reaction of the respondents towards
BAJAJ vehicles in terms of awareness, perception & level of
satisfaction.

To find out the level of dis-satisfaction.

11. S AMPLE F RAME

Sample size: 30

Method
: Non Random Sampling (Convince Sampling)

Unit
: Various areas of Amreli which as follow
Area
Respondents
Bansidhar Society
5
Sahajanand Society
7
Brahman Society
4
Om nagar
6
Jalaram nagar
8
Total
30

12. L IMITATIONS OF THE STUDY

The study has been conducted only in Amreli

A conclusion is based on assumption.

The time selected for the study was short otherwise a
more in depth study could have been made.

13. R ESEARCH I NSTRUMENT

14. DATA
Interpretation

15. 1
No. of respondents according to sex
Sex
No of respondents Percentage
Male
22
73%
Female
8
27%
Total
30
100%
Sex
Male
Female
27%
73%

16. 2
Number of respondents and their percentages
According to age group
Sl. No Age Group
No. Of Respondents Percentage
1
2
3
4
5
Total
10
9
6
3
2
30
18-25
25-30
30-35
35-40
40 & above
33%
30%
20%
10%
7%
100%

17. 3
Table showing no of respondents according
occupation
Sl. No
Occupation
1
4
5
6
Total
Businessman
Student
Employed
Housewife
No
of
respondents
5
10
11
4
30
Percentage
17%
33%
37%
13%
100%

18. 4
Sl. No
1
2
3
4
Total
Occupation
Below
rs.
1,00,000
Rs. 1,00,000
Rs.
1,50,000
Rs. 1,50,000
- Rs.2,00,000
Rs.2,00,000
and above
No. of Respondents According to income
No. of Respondents
percentage
3
10%
6
20%
5
17%
16
53%
30
100%
Income
Below 100000
100000-150000
150000-200000
10%
20%
53%
17%
200000 & Above

19. 5
Awareness
1
2
Total
No. of Respondents who are aware of
Bajaj vehicle
No. of Respondents
30
0
30
Percentage
100
0
100

20. Ownership of various BAJAJ vehicles by the
respondents
6
Sl. No
1
2
3
4
5
6
Total
Vehicles
Kristal
Pulsar
Ct 100
Discover
Platina
Others
No. of Respondents
9
4
2
11
4
0
30
Percentage
30%
13%
07%
37%
13%
0%
100%

21. 7
Sl no.
1
2
3
4
5
Total
Color
Red
Black
White
Blue
Other
Preference of colors by respondents
Of The Respondents
6
8
3
9
4
30
Percentage
20%
27%
10%
30%
13%
100%
Color
Red
Black
White
13%
Blue
Others
20%
30%
27%
10%

22. 8
Sl no. problem
1
2
3
4
Total
Frequently
Often
Very rare
Never
How often respondents face problem with
BAJAJ vehicles
Of
Respondents
4
15
11
0
30
The Percentage
13%
50%
37%
0%
100%

23. 9
Sl no.
1
2
3
4
Total
Opinion of respondents towards
after sales services
Of
The
percentage
Respondents
Excellent
4
13%
Good
9
30%
Satisfactory
10
33%
Not Satisfactory 7
24%
30
100%
Opinion
After Sales Service
Excellent
24%
Good
Satisfactory
Not Satisfy
13%
30%
33%

24. 10
Si
no.
1
2
3
4
Total
Mileage
20 -35 km/hr
35 -45 km/hr
45 – 60 km/hr
60 & above
Expectation of mileage by customers
Of
The
Respondents
0
5
11
14
30
Percenta
ge
0%
17%
37%
46%
100%

25. 11
Awareness
Yes
No
Can’t say
Total
Eco-friendliness
No.
Respondents
20
7
3
30
of
Percentage
66
24
10
100
Eco-Friendliness
Yes
No
Can't say
10%
24%
66%

26. 12
Sl. No
1
2
3
4
Total
Price
Reasonable
Expensive
Highly exp
Can’t say
Perception of the respondents about the
price of BAJAJ
Of The Respondents
16
4
1
9
100
Percentage
53%
13%
04%
30%
100%

27. 13
Sl no.
1
2
3
4
5
6
7
Total
Vehicles
Need
Self esteem
Advertisement
Style
Brand name
Availability
Other
The factors that affect consumers
purchase decision
Of The Respondents
16
0
6
5
2
1
0
30
Percentage
53%
0%
20%
17%
7%
3%
0%
100%

28. 14
Opinions of customers regarding quality
Sl no.
Opinion
Of The Respondents
1
2
3
4
Total
Excellent
Good
Satisfaction
Not Satisfaction
3
10
14
3
30
Percenta
ge
10
33
47
10
100

29. 15
Satisfaction levels of consumers towards
BAJAJ vehicle.
Sl no.
Opinion
Of The Respondents
1
2
3
4
Total
Highly Satisfied
Satisfied
Dissatisfied
Highly Dissatisfied
7
20
3
0
30
Percentag
e
24%
66%
10%
0%
100%

30. F INDINGS

Majority of the respondents are interested to purchase BAJAJ
bikes and are in the group of 18-25 so it’s best segment BAJAJ.

Most of the respondents belong to the male category.

Employed persons & Student are the main consumers of the
BAJAJ bikes.

Most of the respondents belong to Rs.2, 00,000 and above
income group.

Most of the respondents are aware of BAJAJ bikes are ecofriendly.

Highest respondents expects 60 and above mileage.

31. F INDINGS

Major of the respondents think that prices of BAJAJ bikes are
reasonable.

It is seen that majority of the respondents buy BAJAJ bikes
for need.

It is observed that most of the respondent are satisfied with
the bikes

32. R ECOMMENDATIONS

More stylish with attractive features.

Different models BAJAJ bikes can be introduced, with better
comfort, speed and power.

diverse advertisement in order to reach the right people at
right time.

BAJAJ vehicles should be made cheaper without Compromising
with the quality,

More bikes should be introduced having more mileage capacity
like other brands of bike such as TVS, Hero, Honda etc.

33. C ONCLUSION