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MOSAIC Global Catalogue
1. Catalogue
Q3 2012
We help advertisers reach targeted consumers through innovative and
engaging digital out-of-home media.
MOSAIC network provides advertisers with targeted digital out-of-home advertising tailored to the audience,
location or time of day, and offers measurable and relevant experiences for increasingly engaged consumers.
Our portfolio offers some of the most popular destinations in Singapore, drawing over 17 million visitors
monthly. We are continuously expanding our portfolio with selected venues that boast the most potential for
advertisers based on location, traffic figures, customers profile and tenant mix.
No matter what the objectives are, MOSAIC MediaHouse offers advertisers and brands an exclusive, digital
format to engage the target audience, and effectively reach the mass segment of the population.
3. QRBoard™
Digital XXL 65”
Specifications QRBoard™ XXL
Digital 65”
LCD Characteristics Aspect Ratio 9:16 Portrait
65 inch panel size (high performance)
High Resolution LCD
HD 1080p full-motion content
Audio On
Full stereo sound
Embedded Camera Definition High
Remotely managed (3G + Wifi)
Sleek design Screen Size 65”
Product Capabilities Screen 1080 x 1920
Automatic start/stop and Self Looping
Resolution
Movie Clip Duration: 15 sec
Loop cycle: 90 sec Still Y
Operation Hours: 12-13 hrs/day
(Mon – Fri: 10 AM – 10 PM, Sat – Sun: 10 AM – 11 PM)
Frequency: 480 – 520 spots/day/unit Video Y
(7 days/week)
Flash Y
Media Management
Interactive rich media Dynamic Update Y
Real-time “live” content updates
Real-time supervision
Monitoring Optimal Viewing Distance
Automated Audience Measurement 1m – 10m
Audience based targeting
(Male/Female)
Total Loop 90 sec Loop 90
Editorial 1 x 15 sec (Mall Internal) seconds
Ads 5 x 15 sec (Agencies & Advertisers)
Standard campaign 1 x 15 sec
per 90 second loop
4. QRBoard™
Digital Small
21.5”
Specifications QRBoard™ Small
Digital 21.5”
LCD Characteristics Aspect Ratio 9:16 Portrait
21.5 inch panel size (high performance)
High Resolution LCD
HD 1080p full-motion content
Audio On
Full stereo sound
Remotely managed (3G + Wifi) Definition High
Sleek design
Screen Size 21.5”
Product Capabilities
Automatic start/stop and Self Looping Screen 1080 x 1920
Movie Clip Duration: 15 sec
Resolution
Loop cycle: 90 sec
Operation Hours: 12-13 hrs/day Still Y
(Mon – Fri: 10 AM – 10 PM, Sat – Sun: 10 AM – 11 PM)
Frequency: 480 – 520 spots/day/unit
(7 days/week) Video Y
Media Management Flash Y (Light)
Interactive rich media
Real-time “live” content updates Dynamic Update Y
Real-time supervision
Monitoring
Audience based targeting Optimal Viewing Distance
(Male/Female) 1m – 3m
Total Loop 90 sec Loop 90
Editorial 1 x 15 sec (Mall Internal) seconds
Ads 5 x 15 sec (Agencies & Advertisers)
Standard campaign 1 x 15 sec
per 90 second loop
5. Insight
Accurate and reliable data to measure advertising ROI.
As part of our commitment to provide transparency and accountability to our clients, MOSAIC MediaHouse
offers advertisers two sets of metrics for every campaign: a proof‐of‐play report and audience figures. This
makes it easier for our advertisers to have a clear picture of when and where their content was played as well
as measure the return on their investment.
Proof-of-play
Proof-of-play is a key metric to compare the number of planned ‘ad plays’ — known as ‘ad repetitions’ —
with the achieved ones. Our proof-of-play reporting system – BroadSign – was previously audited by
Arbitron to give our clients an added level of transparency and assurance.
Audience Impression Metrics
MOSAIC’s audience measurement system is powered by Intel® facial recognition technology and provides
valuable data on age, gender, total number of viewers and amount of time a person looked at the display
(i.e. dwell and attention time).
6. Portfolio
Overview
MOSAIC portfolio offers some of the most popular destinations
in Singapore, drawing over 17 million visitors monthly.
11 17.3M 66
shopping malls shoppers monthly QRBoard™
7. Bugis Junction
Profile
Location
200 Victoria Street, Singapore 188021
Operating Hours
10:00am to 10:00pm Daily
http://www.bugisjunction-mall.com.sg
Shopper Traffic in 2011 Located in the heart of Singapore’s Civic
38.4 million
and Cultural District, Bugis Junction
Customer Profile enjoys direct connectivity to the Bugis
Professionals, Managers, Executives, MRT station from the basement level, and
Businessmen, Young Adults, Youth, is well served by major public bus routes.
Women, Men, 15-34, Teens, Students, In line with its close proximity to the
Generation X, Generation Y
Singapore Management University,
Tenant Mix LASALLE College of the Arts and School
of the Arts, Bugis Junction is positioned
Anchor Tenants BHG as a modern fashion, dining and
Key Retailers Cold Storage, Food Junction, entertainment destination mall targeted at
Shaw Theatres, Crystal Jade young adults and professionals,
Restaurant, Esprit, Kinokuniya
managers, executives and businessmen
Bookstore, Topshop & Topman,
Nando’s, MANGO, Itacho Sushi (PMEBs).
No of Retail Stores 235 units
8. Bugis Junction
Floor Plan Shopper Traffic in 2011
38.4 million
[ B1 – Central Hallway ]
B1
[ B1 – MRT Escalator ]
[ L2 – Escalator Pillar ] L2
Media
3 panels located at B1 and L2
9. Bugis Junction
Photostream Shopper Traffic in 2011
38.4 million
[ B1 – Central Hallway ]
[ B1 – MRT Escalator ]
[ L2 – Escalator Pillar ]
10. Bukit Panjang
Plaza
Profile
Location
1 Jelebu Road Singapore 67774
Operating Hours
10:00am to 10:00pm Daily
http://www.bukitpanjangplaza.com.sg
Shopper Traffic in 2011 Bukit Panjang Plaza (BPP) is located in
12.2 million
the high-density residential area of Bukit
Customer Profile Panjang New Town, in the north-western
Residents living in the vicinity, region of Singapore. The four-storey mall,
Families, Youth, Women, Men, with two levels of basement car park, is
15-34, Teens, Students, conveniently located between the Bukit
Generation X, Generation Y
Panjang and Senja LRT stations, and
Tenant Mix adjacent to the Bukit Panjang bus
interchange.
Anchor Tenants NTUC FairPrice
Key Retailers Bukit Panjang Community Library,
Kopitiam, Daiso, Harvey Norman,
Popular Bookstore, Jean Yip,
McDonald's, Royal Sporting
House, Watsons
No of Retail Stores 107 units
11. Bukit Panjang
Plaza
Floor Plan Shopper Traffic in 2011
12.2 million
L1
[ L1 – Front Entrance ]
L2
[ L2 – Side Entrance ]
Media
2 panels located at L1 and L2
12. Bukit Panjang
Plaza
Photostream Shopper Traffic in 2011
12.2 million
[ L2 – Side Entrance ]
[ L1 – Front Entrance ]
13. Clarke Quay
Profile
Location
Clarke Quay, 3 River Valley Road, Singapore 179024
Operating Hours
10:00am to 10:00pm Daily
http://www.clarkequay.com.sg
Shopper Traffic in 2011 Clarke Quay, which is zoned as a
12.6 million
commercial development within a
Customer Profile conservation area, is an integrated food
Professionals, Managers, Executives, and beverage, entertainment and lifestyle
Businessmen, Tourists, Young Adults, Youth, riverfront destination. It is located along
Women, Men, 15-34, Teens, Students, the Singapore River and at the fringe of
Generation X, Generation Y
the Central Business District. It is within
Tenant Mix walking distance of the Clarke Quay MRT
station, making it easily accessible by
Anchor Tenants Bar Cocoon @ The Forbidden public transportation.
City, Shanghai Dolly, Zirca, Lunar
Key Retailers Royal Selangor, Attica, The Arena,
The Pump Room, Hooters, Baize
& China One, G-Max Reverse
Bungy, GX Swing
No of Retail Stores 60 units
14. Clarke Quay
Floor Plan Shopper Traffic in 2011
12.6 million
[ Restroom x12 ]
L1
Media
12 panels located at all restrooms
15. Clarke Quay
Photostream Shopper Traffic in 2011
12.6 million
[ QRBoard™ Small ]
[ Restroom x12 ]
16. Funan
DigitaLife Mall
Profile
Location
109, North Bridge Road, Singapore 179097
Operating Hours
10:00am to 10:00pm Daily
http://www.funan.com.sg
Shopper Traffic in 2011 Funan DigitaLife Mall (Funan) enjoys an
10.2 million
excellent location in the downtown core
Customer Profile and tourist belt of Singapore. It is within
Professionals, Managers, Executives, walking distance to the City Hall MRT
Businessmen, Tourists, Families, Youth, interchange station and the Clarke Quay
Women, Men, 15-34, Teens, Students, MRT station, which puts it in close
Generation X, Generation Y
proximity to the riverside food & beverage
Tenant Mix and entertainment precincts such as
Clarke Quay and Boat Quay. Together
Anchor Tenants Challenger with a unique mix of reputable retailers
Key Retailers Food Junction, Harvey Norman, that offer genuine products and quality
South Asia Computer, Newstead, customer service, Funan is one of
Royal Sporting House, Courts,
Singapore’s choice destinations for IT,
Juzz1, Digital Asia
gaming, digital and lifestyle products.
No of Retail Stores 196 units
17. Funan
DigitaLife Mall
Floor Plan Shopper Traffic in 2011
10.2 million
[ L1 – Back Entrance ]
[ L1 – Central Hallway ]
[ L1 – Main Entrance ]
L1
Media
3 panels located at L1
18. Funan
DigitaLife Mall
Photostream Shopper Traffic in 2011
10.2 million
[ L1 – Central Hallway ]
[ L1 – Main Entrance ]
[ L1 – Back Entrance ]
19. IMM Building
Profile
Location
2 Jurong East Street 21, Singapore 609601
Operating Hours
10:00am to 10:00pm Daily
http://www.imm.sg
Shopper Traffic in 2010 IMM Building (IMM) is located in the
16.5 million
western part of Singapore, just a five-
Customer Profile minute walk from the Jurong East MRT
Professionals, Working Executives, interchange station and bus interchange.
Families, Young Adults, Youth, Besides its proximity to the surrounding
Women, Men, 15-34, Teens, Students, residential estates, IMM is close to major
Generation X, Generation Y
office and industrial developments such
Tenant Mix as the International Business Park and
JTC Summit. The five-storey mixed
Anchor Tenants Best Denki, Daiso, Giant development comprises retail, office and
Hypermarket
warehouse space.
Key Retailers Challenger, Kopitiam, Esprit
Outlet, Crocs, Giordano Outlet,
Samsonite Outlet, Timberland
Outlet, Popular Bookstore, Bagus,
New Balance Outlet
No of Retail Stores 247 units
20. IMM Building
Floor Plan Shopper Traffic in 2010
16.5 million
[ L1 – Side Atrium Central Pillar ]
L1
[ L1 – Atrium B ]
[ L1 – Atrium A ]
L2
[ L2 – Travelator Pillar ]
Media
4 panels located at L1 and L2
21. IMM Building
Photostream Shopper Traffic in 2010
16.5 million
[ L1 – Side Atrium Central Pillar ]
[ L1 – Main Atrium Pillar A ]
[ L2 – Travelator Pillar ]
[ L1 – Main Atrium Pillar B ]
22. Lot One
Shoppers’ Mall
Profile
Location
21 Choa Chu Kang Ave 4, Singapore 689812
Operating Hours
10:00am to 10:00pm Daily
http://www.lot1.com.sg
Shopper Traffic in 2011 Lot One Shoppers’ Mall (Lot One) is
17.2 million
situated in the heart of the Choa Chu
Customer Profile Kang housing estate, in the north-western
Residents living in the vicinity, region of Singapore. The mall is well
Families, Youth, Women, Men, connected by major arterial roads and is
15-34, Teens, Students, next to the Choa Chu Kang MRT/LRT
Generation X, Generation Y
stations and bus interchange. The six-
Tenant Mix storey retail mall enjoys a large shopper
catchment, comprising residents in the
Anchor Tenants BHG, Choa Chu Kang Library, Choa Chu Kang, Bukit Panjang, Bukit
Courts, Food Junction, NTUC
Batok and Upper Bukit Timah precincts,
Fairprice, Shaw Theatres
uniformed personnel from military camps
Key Retailers Cotton On/Cotton On Body, Jean
in the vicinity, as well as students from
Yip Hub, Kiddy Palace, Levi's,
McDonald's, Popular Bookstore, nearby schools.
Smiggle, Etude House
No of Retail Stores 156 units
23. Lot One
Shoppers’ Mall
Floor Plan Shopper Traffic in 2011
17.2 million
[ B1 – Outdoor Entrance ]
B1
[ B1 – Parking Travelator ]
L1
[ L1 – Central Hallway ]
Media
3 panels located at B1 and L1
24. Lot One
Shoppers’ Mall
Photostream Shopper Traffic in 2011
17.2 million
[ B1 – Outdoor Entrance ]
[ L1 – Central Hallway ] [ B1 – Parking Travelator ]
25. Plaza
Singapura
Profile
Location
68 Orchard Road, Singapore 238839
Operating Hours
10:00am to 10:00pm Daily
http://www.plazasingapura.com.sg
Shopper Traffic in 2011 Plaza Singapura is located along Orchard
23.3 million
Road, Singapore’s main shopping belt.
Customer Profile This prime freehold property boasts a
Professionals, Managers, Executives, direct Basement 2 link to the Dhoby
Businessmen, Families, Young Adults, Youth, Ghaut MRT interchange station, which
Women, Men, 15-34, Teens, Students, connects three main train lines, including
Generation X, Generation Y
the Circle Line. The mall’s broad-based
Tenant Mix positioning, coupled with its strong focus
on basic consumer goods and services,
Anchor Tenants Carrefour Hypermarket, Golden differentiates itself from other malls along
Village Multiplex, Spotlight
Orchard Road, and allows it to attract a
Key Retailers Marks & Spencer, Kopitiam, wide range of shoppers – families, youths
Yamaha Music School, Daiso,
and working adults – from all over
Jean Yip Hub, Starhub, Times The
Bookshop, Made With Love Singapore.
No of Retail Stores 231 units
26. Plaza
Singapura
Floor Plan Shopper Traffic in 2011
23.3 million
[ B2 – MRT Left Pillar ]
B2
[ B1 – L1 Escalator ]
[ B1 – B2 Escalator ]
B1
Media
3 panels located at B2 and B1
27. Plaza
Singapura
Photostream Shopper Traffic in 2011
23.3 million
[ B1 – B2 Escalator ]
[ B2 – MRT Left Pillar ] [ B1 – L1 Escalator ]
28. Rivervale
Mall
Profile
Location
11 Rivervale Crescent, Singapore 545082
Operating Hours
10:00am to 10:00pm Daily
http://www.rivervalemall.com.sg
Shopper Traffic in 2011 Rivervale Mall is located at the junction of
8.7 million
Rivervale Drive and Rivervale Crescent in
Customer Profile Sengkang New Town. The mall is
Residents living in the vicinity, strategically situated beside the Rumbia
Families, Youth, Women, Men, LRT station, which is linked to the
15-34, Teens, Students, Sengkang MRT station. In addition,
Generation X, Generation Y
Rivervale Mall provides a free shuttle bus
Tenant Mix service that plies two routes within the
Sengkang, Anchorvale and Compassvale
Anchor Tenants NTUC Fairprice estates. With its accessible location, the
Key Retailers NTUC Foodfare, Daiso, Bata, Eu three-storey mall is a popular and
Yan Sang TCM, McDonald's, Long convenient shopping destination for
John Silver's, Guardian, KFC, BBQ
residents living in the vicinity.
Chicken, Watsons, Kimage, NTUC
Denticare, Unity NTUC
Healthcare
No of Retail Stores 68 units
29. Rivervale
Mall
Floor Plan Shopper Traffic in 2011
8.7 million
[ L1 – Central Hallway ]
L1
[ L1 – Central Pillar ]
L3
[ L3 – Main Escalator ]
Media
3 panels located at L1 and L3
30. Rivervale
Mall
Photostream Shopper Traffic in 2011
8.7 million
[ L1 – Central Hallway ]
[ L1 – Central Pillar ]
[ L3 – Main Escalator ]
31. Sembawang
Shopping
Centre
Profile
Location
604 Sembawang Road, Singapore 758459
Operating Hours
10:00am to 10:00pm Daily
http://www.sembawangsc.com.sg
Customer Profile Sembawang Shopping Centre (SSC) is
Families, Army Personnel, PMETS,
situated in close proximity to Yishun and
Expatriates, Women, Men, 15-34, Students
Sembawang MRT stations. The mall
Trade Mix provides a free shuttle bus service which
plies between SSC and the Yishun and
Basement 1 Hypermarket, Sporting Goods & Sembawang MRT stations. On weekdays,
Apparels, F&B, Entertainment, SSC also operates a free lunch-time
Services
shuttle bus to the nearby industrial estate.
Level 1 Value Store, Home Furnishing, Re-developed and re-opened in
Fashion, Beauty & Health, F&B,
December 2008, the mall houses four
Jewellery & Watches
levels of retail space, including a
Level 2 Fashion, Shoes & Bags, Beauty & basement level, as well as three floors of
Health, Books, Gifts & Souvenirs,
car park.
Home Furnishings, Food Court,
F&B
Level 3 F&B, Education, Services,
Children's Playground, Car Park
Level 4 Car Park
Level 5 Car Park
32. Sembawang
Shopping
Centre
Floor Plan
B1
[ B1 – Escalator Pillar ]
L1
[ L1 – Escalator Pillar ]
Media
2 panels located at B1 and L1
34. Tampines
Mall
Profile
Location
4 Tampines Central 5, Singapore 529510
Operating Hours
10:00am to 10:00pm Daily
http://www.tampinesmall.com.sg
Shopper Traffic in 2011 Tampines Mall, located in the densely
27.4 million
populated residential area of Tampines, is
Customer Profile one of Singapore’s leading suburban
Professionals, Working Executives, malls. It is conveniently situated within the
Families, Young Adults, Youth, Tampines Regional Centre, the first and
Women, Men, 15-34, Teens, Students, most developed regional centre in
Generation X, Generation Y
Singapore, and enjoys easy access via
Tenant Mix the Tampines MRT station and bus
interchange. To meet the needs of
Anchor Tenants Golden Village Multiplex, Isetan, middle-income consumers living and
NTUC FairPrice
working around the bustling Tampines
Key Retailers Courts, Popular Bookstore, Toys Regional Centre, Tampines Mall provides
"R" Us, Yamaha Music School,
a varied mix of shopping, dining and
Kopitiam
entertainment options for families,
No of Retail Stores 174 units professionals and young adults.
35. Tampines
Mall
Floor Plan Shopper Traffic in 2011
27.4 million
B1
[ B1 – Central Hallway ]
[ L1 – Directory]
L1
[ L1 – Main Entrance ]
Media
7 panels located at B1, L1, L2, L3 and L4
36. Tampines
Mall
Floor Plan Shopper Traffic in 2011
27.4 million
[ L2 – Hallway Pillar ]
L2
[ L2 – Escalator Pillar ]
L3
[ L3 – Escalator Pillar ]
Media
7 panels located at B1, L1, L2, L3 and L4
37. Tampines
Mall
Floor Plan Shopper Traffic in 2011
27.4 million
L4
[ L4 – Escalator Pillar ]
Media
7 panels located at B1, L1, L2, L3 and L4
38. Tampines
Mall
Photostream Shopper Traffic in 2011
27.4 million
[ L1 – Main Entrance ]
[ B1 – Central Hallway ]
[ L1 – Directory Area ]
40. 313@somerset
Profile
Where
313 Orchard Road, Singapore 238895
Operating Hours
10:00am to 10:00pm Mon – Fri
10:00am to 11:00pm Sat – Sun
http://www.313somerset.com.sg
Shopper Traffic in 2011 Fast becoming one of the most popular
36 million
shopping destinations in the Orchard
Customer Profile Road belt, 313@somerset is conveniently
Professionals, Working Executives, accessible via Mass Rapid Transit (MRT),
Families, Young Adults, Youth, major bus stops, and pedestrian routes
Women, Men, 15-34, Teens, Students, linking Somerset Road to Orchard Road.
Generation X, Generation Y
It is situated directly above the Somerset
Tenant Mix MRT station with a direct entry and exit
point at Basement 2.
Anchor Tenants Forever 21, HMV, Uniqlo, Zara,
New Look, Food Republic,
Marche , Cold Storage Specialty,
STADIUM
Key Retailers EpiCentre, Starhub, HARRIS
Planerds
No of Retail Stores 177 units
41. 313@somerset
Floor Plan Shopper Traffic in 2011
36 million
Media
24 panels (B3, B2, B1, L1, L2, L3, L4, L5, L6, L7)
44. Our Rates
Rates
QRBoard™ XXL – 65” Units Total Price Per Week (SGD)
Bugis Junction 3 900
Bukit Panjang Plaza 2 600
Funan DigitaLife Mall 3 900
IMM Building 4 1200
Lot One Shopper’s Mall 3 900
Plaza Singapura 3 900
Rivervale Mall 3 900
Sembawang Shopping Centre 2 600
Tampines Mall 7 2000
QRBoard™ Small – 21.5” Units Total Price Per Week (SGD)
Clarke Quay 12 600
313@Somerset 24 1200
Media Packs Units Total Price Per Week (SGD)
XXL Only 30 7800
Small Only 36 1800
All rates are in SGD dollars Options and variables affecting the pricing:
Bookings are subject to availability - Brand exclusivity
Minimum campaign period : 2 Weeks - Timing of the year (peak periods)
Rates subject to change without notice - Location picking & positioning
45. Our Rates
Rates
Audience Packs Units Media Total Price Per Week (SGD)
PMEBs 58 22 XXL + 36 Small 7600
15-34 66 30 XXL + 36 Small 8800
Youth & Family 66 30 XXL + 36 Small 8800
Tourists 39 3 XXL + 36 Small 2700
PMEBs: Bugis Junction, Clarke Quay, Funan DigitaLife Mall, IMM Building, Plaza Singapura, Sembawang Shopping Centre, Tampines Mall
15-34: 313@somerset, Bugis Junction, Bukit Panjang Plaza, Clarke Quay, Funan DigitaLife Mall, IMM Building, Lot One Shoppers’ Mall, Plaza Singapura,
Rivervale Mall, Sembawang Shopping Centre, Tampines Mall
Youth & Family: 313@somerset, Bugis Junction, Bukit Panjang Plaza, Clarke Quay, Funan DigitaLife Mall, IMM Building, Lot One Shoppers’ Mall, Plaza
Singapura, Rivervale Mall, Sembawang Shopping Centre, Tampines Mall
Tourists: 313@somerset, Clarke Quay, Funan DigitaLife Mall
Network Packs Units Media Total Price Per Week (SGD)
Full Network 42 30 XXL + 36 Small 8800
Half Network 15 15 XXL 4200
Limited Network 7 7 XXL 2000
Central 45 9 XXL + 36 Small 4000
Heartland 21 21 XXL 5600
Central: 313@somerset, Bugis Junction, Clarke Quay, Funan DigitaLife Mall, Plaza Singapura
Heartland: Bukit Panjang Plaza, IMM Building, Lot One Shoppers’ Mall, Rivervale Mall, Sembawang Shopping Centre, Tampines Mall
Continuity Discount 4+ Weeks 12+ Weeks 24+ Weeks
-10% -30% -40%
All rates are in SGD dollars Options and variables affecting the pricing:
Bookings are subject to availability - Brand exclusivity
Minimum campaign period : 2 Weeks - Timing of the year (peak periods)
Rates subject to change without notice - Location picking & positioning