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Effective Social Media Implementation and Measurement #ConnectIDEA

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marketplace amp Ltd
marketplace amp Ltd

Effective Social Media Implementation and Measurement. How to achieve an effective implementation of corporate and brand social media in organisations. What to measure for success. Given at InDigital East Anglia's #ConnectIDEA

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Implementation, Measurement and ROI. CommunicationsCommunications social media consumer PR
Two vital principles for social media to succeed
5 meme tell-tale symptoms of social media failure
You don’t have the resource or time
How to implement social media successfully
• Business mission and goals means that the boss will be interested! • Department goals will help buy in from e.g. customer services! • Translate business goals into tangible social media goals e.g. email subscriptions ! • Devise tactics to achieve metrics ! • SMART social media metrics to make sales
The SMART solution to metrics ! • Specific - targeting the area one needs to measure e.g department ! • Measurable and easy to collect accurate data! • Actionable and easy to understand! • Relevant stats to business aims! • Timely in that one can get data when they need it. It’s real time. Can we put an x through the above!
Monitor and give your staff the tools for the job Free social media tools: ! •Topsy ! •Social Mention ! •Cyfe ! ! Paid for tools: ! ! •Hootsuite / Sproutsocial ! •Ubervu / Radion 6 ! ! CRM: ! ! •ContactZilla ! •Sales Force ! •PipeDrive ! ! Analytics - E-commerce ! ! - Google Analytics ‘social signals and goals’! - Webtrends Not Sure About Staff on Social Media
Take social media seriously with business aims •Customer service ! ! •Industry trends ! ! •Competitor analysis ! ! •Customer research ! ! •Product development ! ! •SALES Intern ! IPad
Thank You ! @MRMattAnderson ! uk.linkedin.com/in/ montagecommunications/

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Effective Social Media Implementation and Measurement #ConnectIDEA

  • 2. Two vital principles for social media to succeed
  • 3.
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  • 5. 5 meme tell-tale symptoms of social media failure
  • 6. You don’t have the resource or time
  • 7.
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  • 11. How to implement social media successfully
  • 12.
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  • 14. • Business mission and goals means that the boss will be interested! • Department goals will help buy in from e.g. customer services! • Translate business goals into tangible social media goals e.g. email subscriptions ! • Devise tactics to achieve metrics ! • SMART social media metrics to make sales
  • 15.
  • 16. The SMART solution to metrics ! • Specific - targeting the area one needs to measure e.g department ! • Measurable and easy to collect accurate data! • Actionable and easy to understand! • Relevant stats to business aims! • Timely in that one can get data when they need it. It’s real time. Can we put an x through the above!
  • 17. Monitor and give your staff the tools for the job Free social media tools: ! •Topsy ! •Social Mention ! •Cyfe ! ! Paid for tools: ! ! •Hootsuite / Sproutsocial ! •Ubervu / Radion 6 ! ! CRM: ! ! •ContactZilla ! •Sales Force ! •PipeDrive ! ! Analytics - E-commerce ! ! - Google Analytics ‘social signals and goals’! - Webtrends Not Sure About Staff on Social Media
  • 18. Take social media seriously with business aims •Customer service ! ! •Industry trends ! ! •Competitor analysis ! ! •Customer research ! ! •Product development ! ! •SALES Intern ! IPad
  • 19.
  • 20.
  • 21.