Augmented reality (AR) has the potential to transform how people access and share information by overlaying digital content on the real world through mobile devices. The document discusses key challenges and opportunities for AR, including improvements needed in mobile processing power, screen size, GPS locating speed, network bandwidth, tools/APIs, and monetization methods, in order for AR to reach its full potential. It also introduces Senscape, a Chinese startup focused on developing AR browser and platform technologies.

1. Lin Tan ， CSO & Co-Founder, @ 檀林 _hootch Design for an Augmented Reality World

2. What is Augmented Reality?

3. Terminator Vision +

4. + Ordinary Reality

5. = Augmented Reality

7. Mobile AR is New Mass Medium

8. Why Mobile AR is this important

9. Bringing down all the resources of the internet out of cyberspace and into ubiquitous reality Mobile phones are like the billion roofing nails that tie the cloud down to earth.

10. Augmented reality finishes what the internet started

11. Internet 1.0 (1995-1999) was all about the great disruptive promise of the “cyberspace” and “online shopping” Internet 2.0 (2005-2009) was the 10 years it took to really figure out what to do with it: USG, rich web apps, social media Augmented Reality (2009…) is where mobile technology and wireless broadband make the internet finally ubiquitous. And inescapable.

13. Choose your context, choose your data sets

16. Who really becomes empowered?

17. Who also becomes empowered?

18. What is still holding us back? Mobile Processing power Some of these apps running <10fps Screen size Are small relative to the world Human limitations: eyesight, thumb width Serious interaction problem for many demographics GPS locating speed Waiting…. Waiting… ah fuck it Network bandwidth/latency 400ms pings are not so responsive Tools/APIs Just emerging Battery Power This stuff devours batteries Installed base Smartphones not ubiquitous yet Fragmented mobile platforms Going to be with us a while M-commerce & monetization Buying real stuff is hard

19. What is getting better? Mobile Processing power Moore’s inexorable law Screen size Tablets, new tech foldable/rollable? Human limitations: eyesight, thumb width Better touch interfaces, natural gestures GPS locating speed AGPS, other cues e.g. wifi Network bandwidth/latency 4G/LTE brings better speed/latency Tools/APIs Will come Battery Power Moore’s law brings efficiencies Installed base >50% by 2012 Fragmented mobile platforms Ultimately the browser may displace native apps M-commerce & monetization We’re working on it

20. As a designer, you can choose sides If you are a mobile designer, there’s no shortage of paying work ahead

23. Demo

25. Founder Team Hope Xiao, CTO & Co-Founder Ex-CA Security Tech Manager for Great China, IBM Solution Architect in GTS, Security Solution Consultant in HP. Master, Tsinghua University Allen Lu ， CEO & Co-Founder Ex-Akamai China GM, ex-COO of CERNET, many years of startup experience in both overseas and local environments. Ph.D Swiss EPFL Master, Tsinghua University EMBA from CKGSB Lin Tan ， CSO & Co-Founder Ex-GM of CA for Great China region, Oracle GC Channel Director, Marketing Director for Apple Computer China. B.S. & B.A from University of Ottawa, EMBA from CKGSB