Weitere ähnliche Inhalte Ähnlich wie Chetan Sharma - Author of: Mobile Marketing: Supercharge your brand in an exploding wireless market (20) Mehr von Mobile Monday Amsterdam (20) Kürzlich hochgeladen (20) Chetan Sharma - Author of: Mobile Marketing: Supercharge your brand in an exploding wireless market2. Chetan Sharma Consulting
Seattle based Strategy firm exclusively focused on Mobile.
Established 2001.
Advisor to major operators, brands, startups, VCs, and Fortune 500
firms around the world.
Strategy Intellectual Property
Consumer & Enterprise Strategy & Policy
Competitive Analysis Patents
Roadmap Audit & Valuation
Market Research
Litigation
Product and Technology
Strategy Qualcomm vs. Broadcom
Technical Due-Diligence Ericsson vs. Samsung
R&D
Business Plans/Models 6. The Numbers
Ecosystem Dynamics
Five-Point Framework
Case Studies from Asia
Lessons from Asia
Mobile Advertising Futures
© 2008. All Slides. Mobile Advertising: Supercharge your brand in the exploding wireless market or Chetan Sharma Consulting 11. Japan - Mobile Advertising -ARPU/yr
$25,00
$20,00
$15,00 US
ARPU/yr
Western Europe
$10,00
$5,00
$-
2006 2007 2008 2009 2010 2011
© Chetan Sharma Consulting 11 13. Mobile 1.0 Communications Device
Mobile 2.0 + Communications Data Device
Mobile 3.0 + Lifestyle Infrastructure
© Chetan Sharma Consulting 13 14. Distinct Markets
Japan
Korea
China
India
Philippines
Others © Chetan Sharma Consulting 14 20. Reach – How many people can you
touch?
© Chetan Sharma Consulting 20 22. Engagement - How long can you
keep the consumer engaged?
© Chetan Sharma Consulting 22 23. Viral – What’s your
“superdistribution” index?
© Chetan Sharma Consulting 23 25. Reach
Engagement High
Targeting
Reality-Potential GAP
Viral
Transactions
Low
Reach Engagement Targeting Viral Transactions
Mobile Potential Internet TV Radio
Print Outdoor Mobile Reality 07 US Mobile Reality 07 JP
© Chetan Sharma Consulting 28. Reach
Viral
Targeting
Engagement
Transactions
Source: DoCoMo
© Chetan Sharma Consulting 29. 84%
Reach
Engagement
Transactions
Source: KDDI
© Chetan Sharma Consulting 29 30. Reach
Targeting
Engagement
Source: SKTelecom
© Chetan Sharma Consulting 30 31. Reach
Viral
© Chetan Sharma Consulting 31 32. Reach
Engagement
Transactions
© Chetan Sharma Consulting 32 35. Technologies or Business Models
are
only transferable
If
Infrastructure that made it
successful is also transferred
and localized
© Chetan Sharma Consulting 35 36. i-mode
(content and handsets before launch)
Osaifu-Keitai
(deployed POS)
DCMx/iD
(bought a bank)
© Chetan Sharma Consulting 36 37. Turn Ads into Info (relevancy)
Understand the business, not just
the technology. Communicate.
© Chetan Sharma Consulting 37 39. How to compete w/ Other Media?
Open Up, Standardize, & Create an
Industry
Present a United Front to the Media
Industry
© Chetan Sharma Consulting 41. User Control and Privacy as
Competitive advantage
© Chetan Sharma Consulting 41 48. THANK YOU
Download Chapter
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chetan@chetansharma.com
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