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Location-Based Marketing: To Check-in or Not to Check-in John Kim VP of Products of Pelago
Quick Bio John Kim @jkimlosangeles VP of Products for Pelago Previously at: ,[object Object]
Yahoo!
Overture
White House
Accenture
Bank of America & HSBC,[object Object]
Precision matters Primary values:  What does it mean to others? How can this data make my everyday life more fun or make information to me more relevant? What else can I discover?
Whrrl is a real-world game with a purpose:  to end Social Rut. Whrrl enables people to explore and experience their surroundings in an entirely new way.
How? By bringing together people with the same real-world passions to share ideas in a social game experience. Enter Whrrl Societies
Whrrl Societies = Passion Groups for the Real World “There’s a Society for that.” (Over 4000= and rapidly growing.)
Societies are Unique and Powerful ,[object Object]
The game - The gameplay in Whrrl is designed to compel Whrrlers to share their passions and intimate knowledge of the real world.
Unprecedented relevance - Simply by bringing together people of shared passions, the conversation gets more interesting.  Then, Whrrl supercharges the discovery with proprietary algorithms.
Society Rewards - For the first time ever, brands and merchants get exactly what they want:  the ability to reward word of mouth.,[object Object]
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Whrrl: Social Media Week LA