1. Business Ethic Team Project
Coca - Cola
Jae Hyuck Tscha 1195710
Mohamed Lamine Bachir L Mahaman 1190032
Balzhan Zhengis 1052811
Dilan Karaman
1. Who are the stakeholders?
There are six of stakeholders in Coca-Cola which are:
-Community -Shareholders -Employees –Customers –Suppliers -Government

2. 2. What are stakeholders’ stakes?
As mentioned above, there are six stakeholders and each of the stakeholders works differently.
Here’s how the each of them works.
Community
These are organizations that affect Coca-Cola due to their abilities to influence the production
process they aremainly represented in 4 groups:
-International Sport and Culture Association (ISCA), Given Coca-Cola’s support of sport and
physical activity programs worldwide, we believed we shared many common objectives with
ISCA and sought a collaborative relationship.
-The Ensemble Prévenons l’Obésité Des Enfants (EPODE), in 2011, The Coca-Cola
Company is proud to help support the spread of EIN’s global mission to reduce the prevalence of
childhood obesity and its associated health risks. In 2012, The Coca-Cola Foundation awarded
$1.07 million to support EPODE’s OPEN project.
-International Federation of Broomball Associations (IFBA), meeting with a variety of
stakeholders to discuss our progress against the five commitments IFBA members made in 2008
to the World Health Organization.
-Ceres, for more than a decade, The Coca-Cola Company has engaged with Ceres on a wide
range of sustainability issues ranging from our sustainability reporting and goals to our water
policies and approach to other material environmental, social and governance issues.
-EU Platform for Action on Diet, Physical Activity and Health.
Shareholders
On FAQs section in web site of Coca Cola, they answering about the question ‘who owns the
company?’ with ‘The Coca‑Cola Company is a public company that trades its shares on the New
York stock exchange - so we are 'owned' by our thousands of shareholders and investors around
the world.’ To be specific, they are mainly constituted of the board of directors, which are
individual or group of companies that own Coca Cola brand. Right behind them come the Senior
Operations Leadership and Senior Functional Leadership.
Employees
Employees through their performances and objectivity affect the company in a certain way.
Also, to make their voice in the company, they use syndicates or other external organization like
International Union of Food, Agricultural, Hotel, Restaurant, Catering, Tobacco and Allied
Workers' Association (IUF) and International Labor Organization (ILO). It is crucial to work on
human resource management department to handle the problems or potential problems about
employees for stake well for Coca Cola.
Customers
Customer through their purchase and critics allows the company to orient their goal. Most of
the main capital of the firms is mainly from teenagers and young adults. Since Coca Cola works
and spends their time and capital for health campaigns, Coca Cola needs to care about their
customers as first aim. The more customers buy or feedback on Coca Cola, the more Coca Cola

3. can affect customer with better quality, services, events and so on. Thus, customer can be the
strongest stakeholders for the Coca Cola as many as customer love it.
Suppliers
Supplier through the quality and time of delivery of their product affect the company somehow
such as feedbacks from distribution channels, suppliers of minor resources, human resource
sector and etc. Without those many of suppliers, Coca Cola cannot maintain producing their
products properly.
Government
Rules and regulations of the government affect the policy of Coca Cola not only directly but
also in a roundabout way. Being present in almost all the countries in the world, Coco Cola has
to deal with lot of rules and regulations for each case. Thus, Coca Cola needs to work and take
care of on those rules and regulations to produce in legally for each country.
3. What economic, legal, ethical, and philanthropic responsibilities does
the firm have to its stakeholders?
Stakeholders Economic Legal Ethical Philanthropic
Community Medium High High High
Shareholders High High Medium Medium
Employees High High Medium High
Customers High Medium Medium High
Suppliers High High Medium Medium
Government High High Medium Low

4. -Attachment
Breakdown
% of Shares Held by All Insider and 5% Owners: 5%
% of Shares Held by Institutional & Mutual Fund Owners: 62%
% of Float Held by Institutional & Mutual Fund Owners: 65%
Number of Institutions Holding Shares: 1561
Major Direct Holders (Forms 3 & 4)
Holder Shares Reported
DILLER BARRY N/A Apr 27, 2012
REYES JOSE OCTAVIO 0 Feb 28, 2014
KENT AHMET MUHTAR 262,118 Feb 25, 2014
FINAN IRIAL 327,366 Feb 18, 2014
FAYARD GARY P 146,510 Feb 18, 2014
Top Institutional Holders
Holder Shares % Out Value* Reported
Berkshire Hathaway, Inc 400,000,000 9.08 16,524,000,000 Dec 31, 2013
Vanguard Group, Inc. (The) 218,661,801 4.96 9,032,918,999 Dec 31, 2013
State Street Corporation 176,901,346 4.02 7,307,794,603 Dec 31, 2013
FMR, LLC 124,359,813 2.82 5,137,303,875 Dec 31, 2013
BlackRock Institutional Trust Company,
N.A.
98,853,867 2.24 4,083,653,245 Dec 31, 2013
Northern Trust Corporation 70,816,142 1.61 2,925,414,826 Dec 31, 2013
Bank of New York Mellon Corporation 54,975,213 1.25 2,271,026,049 Dec 31, 2013
Yacktman Asset Management Lp 43,243,371 0.98 1,786,383,656 Dec 31, 2013
BlackRock Fund Advisors 42,427,078 0.96 1,752,662,592 Dec 31, 2013
Grantham Mayo Van Otterloo & Company 38,425,687 0.87 1,587,365,129 Dec 31, 2013
Top Mutual Fund Holders
Holder Shares % Out Value* Reported

5. Vanguard Total Stock Market Index Fund 58,070,934 1.32 2,199,726,979 Sep 30, 2013
Vanguard Institutional Index Fund-
Institutional Index Fund
37,332,610 0.85 1,542,210,119 Dec 31, 2013
Vanguard 500 Index Fund 36,636,011 0.83 1,513,433,614 Dec 31, 2013
SPDR S&P 500 ETF Trust 35,796,092 0.81 1,353,808,199 Jan 31, 2014
Fidelity Contrafund Inc 31,264,279 0.71 1,291,527,365 Dec 31, 2013
Washington Mutual Investors Fund 27,920,000 0.63 1,153,375,200 Dec 31, 2013
Vanguard Specialized-Dividend
Appreciation Index Fund
20,624,943 0.47 816,128,994 Oct 31, 2013
Managers AMG Funds-Yacktman Focused
Fund
19,400,000 0.44 801,414,000 Dec 31, 2013
Vanguard Growth Index Fund 18,552,060 0.42 766,385,598 Dec 31, 2013
Managers AMG Funds-Yacktman Fund 16,900,000 0.38 698,139,000 Dec 31, 2013
Coca-Cola’s Crises Management:
Coca Cola is the world’s leading manufacturer, marketer and distributor of non-alcoholic
drinks and syrups. The company’s beverage products comprises of bottled and canned soft
drinks as well as concentrates, syrups and not ready-to-drinks powder products. Now
operating in more than 200 countries and producing nearly 400 brands of beverages, the Coca
Cola system has successfully applied a simple formula on a global scale: ‟Provide a moment of
refreshment for a small amount of money- a billion times a day”
Crises might happen at any unexpected point to any company or corporation. This process is
not predictable but companies are being prepared for this sort of issues in order to be able to
prevent it and manage it timely. No matter to the size and success of corporation crises indeed
has potential to occur in a different industries of the company, it ranges from manufacturing
and production sides all the way through logistics to financial crises’, moreover some external
crises might occur that are being caused not relatively to the companies internal system. By
narrowing down on Coca Cola’s case we will be taking deep look on crises that has been
occurred in India.
Now on to the actual crises. On august 5, 2003 The Center of Science and Environment (CSE),
an activist group in India issued a press release stating: “12 major cold drink brand sold in and
around Delhi contain a deadly cocktail of pesticide residues” This caused a title wave to sweep
through Coca Cola’s profits in India and the stock market back in the US. The facts that three
samples of twelve Pepsi CO and Coca- Cola brands from across the city were found to contain

6. pesticide residues surpassing global standards surpassing global standards by 30-36 times
including lindane, DDT, Malathion and chlorpyfiros. These four pesticides were known to cause
cancer and damage to the nervous and reproductive systems, birth defects and severe
disruption of the immune system. Due to these finding, the India’s government decided to ban
these products. The share of Coca Cola dropped 5$ in the stock market and the huge market
and potential expansion of the India market was in jeopardy by not only Coke brand but Pepsi
brand as well. This had and adverse impact on the sales of Coca Cola, with a drop of almost 30-
40% of sales within first two weeks only, on the heels of 75 % five-year trajectory.
“ Drinking Coke is like drinking farmer’s blood in india”- Nandlal Master of Lok Samiti and the
National Alliance of people’s movements at march and Rally Between Coca- Cola’s Battling
Plants at November 14, 2004
Coca Cola’s response to that:
From 1993-2003 Coca Cola expensed 1 $ billion in India making them one of the country’s
highest investors. When CSE issued report on bottled drinking water, Coca Cola faced image
problems of both Indian and US market; its social responsible reputation was risked to lose its
positions. After the report has been declared, Coca Cola along with Pepsi chose to attack CSE’s
credibility. Basically company felt that they were wrongly accused of serving Indian people with
‘’deadly cocktail of pesticide residues”, and they start attacking the CSE, calling their findings
“misleading and unaccredited”. Both companies did not realize the power of NGO and that they
have a high credibility around the world and the general public often takes their side rather
than that of a large of multi-national organization. So basically Coca Cola denied the report
citing regular testing at independent laboratories proving the safety of their product, and while
products being tested Coca Cola decided to run campaign to gain the public trust and interest
back.
CSR initiatives by Coca Cola India
Coca-Cola opened an exclusive website, www.cokefacts.org, which addressed the allegations
related to India and other countries. In another official statement, Coca-Cola rebutted the
charges against its bottling plant at Plachimada, Kerala. The company said the plant was not
responsible for the depletion of the underground water table. It quoted a study conducted in
October 2002 by Dr. R.N. Athvale, emeritus scientist at the National Geophysical Research
Institute78 (NGRI), which had concluded that there was no field evidence of overexploitation of
the groundwater reserves in the area surrounding the plant. The report had added that any
underground depletion could not be attributed to water extraction in the plant area.

7. Coca-Cola also quoted another report prepared by the Palakkad District Environmental.
Protection Council and Guidance Society in June 2002. The report had concluded that the
factory had not caused any environmental damage at any level. The company also quoted a
study conducted by the Department of Family and Child Welfare, Central Government of India,
after the allegations regarding high pesticide level in its beverages were made in August 2003. It
said the study had found that the products sold by the company were perfectly safe. It also
provided scientific data on the safety of its beverages when the issue cropped up in 2006 and
with the help of these, managed to get the temporary
ban imposed on its beverages in some states of India revoked. Coca-Cola maintained that most
of the allegations leveled against it were false and were not supported by reliable data. It
alleged that it was being targeted, as it was the leading beverage company.
The way coca-cola managed those crises showed a contradiction with the CSR repport. Coca -
cola pretends to be a responsible company that take care of its consumer and assume its
responsibilities. And by deciding to ignore the complaint maid on them they break some of
their principle mentioned in the report.
Coca – Cola’s Corporate Governance
Yes, The Coca-Cola Company is committed to good corporate governance, which promotes
the long-term interests of shareowners, strengthens Board and management accountability and
helps build public trust in the Company. The Board is elected by the shareowners to oversee
their interest in the long-term health and the overall success of the business and its financial
strength. The Board serves as the ultimate decision making body of the Company, except for
those matters reserved to or shared with the shareowners.
The Board of Directors has established Corporate Governance Guidelines which provide a
framework for the effective governance of the Company. The Board regularly reviews
developments in corporate governance and updates the Corporate Governance Guidelines and
other governance materials as it deems necessary and appropriate.
*check attachment for Corporate Governance Guidelines of Coca – Cola
Coca-cola as a listed company
Robert W.Woodruff is the one who purchased Coca-Cola for $ 25 million on 5th of September
in 1919, since then company was re-incorporated as Delaware Corporation and it became
publicly traded company. Its stock was put on public sale on New York Stock Exchange, with
common stock at 40$ per share and preferred stock at $100 per share.
Coca Cola for many years has been referenced as the perfomance of the stock, as it once
became one of the 30 stocks which makes up of Dow Jones Industrial Average. Its stock is
available from a direct purchase program

8. Current Stock Exchange of Coca Cola
NYSE: KO Open Day High 52-Wk High
$38.22 0.18 (0.47%) $38.36 $38.59 $43.43
Shares Outstanding Volume Prev. Close Day Low 52-Wk Low
4,405,893,000 11,753,588 $38.40 $38.11 $36.83
The world's largest beverage company with a market capitalizaion of $176.20 billion,
Coca Cola is a market leader with a market share of 34%, by sales volume, in the industry and
its competitor PepsiCo Inc. holds 26.3% of the market sales volume-wise. Coca Cola
distinguishes with its extensive distribution network in 200 countries and its infrastructure is
very difficult to compete with, that is why it's competitive advantage is very sustainable in the
market.
Diversity of the board members
-Numbers: There are 17 members of borders of directors with 3 independent
members
Name Position Independent
Muhtar Kent Chairman,
Executive Committee
NO
Herbert A. Allen Member,
Management Development
NO

9. Committee
Ronald W. Allen Member NO
Ana Botín Member NO
Howard G. Buffett Member NO
Richard M. Daley Member NO
Barry Diller Member,
Finance Committee
NO
Helene D. Gayle Member NO
Jacob Wallenberg Member NO
Alexis M. Herman Member,
Public Issues and Diversity
Review Committee
NO
Robert A. Kotick Member NO
Peter V. Ueberroth Member NO
Donald F. McHenry Member NO
Sam Nunn Member NO
James D. Robinson III Member,
Audit Committee
YES
Maria Elena Lagomasino Member ,
Compensation Committee
YES
Evan G. Greenberg Member ,
Committee on Directors and
Corporate
YES
-Female members: There are 4 female boards of directors who are
-Ana Botín
-Helene D. Gayle
-Alexis M. Herman
-Maria Elena Lagomasino
-Independent members: There are 3 independent boards of directors who are
- James D. Robinson III
- Maria Elena Lagomasino
- Evan G. Greenberg
-Employment representatives: There is any information about employment
representatives but there are 5 public issues and diversity review boards of
directors who are responsible for employment representatives. Those are
- Howard G. Buffett
- Alexis M. Herman

10. - Donald F. McHenry
- Sam Nunn
- Jacob Wallenberg
Stakeholders
Company’s most important responsibility is to fulfill the expectations of the
stakeholders and to continuously improve social, environmental and economical
performance while ensuring the sustainability and operational success of the
company
Customer stakeholders:
Customer preference is a core value of Coca Cola company, so it continually seeks
to deepen its customer relationships. Company partners with it’s customers on
multiple fronts-from knowledge management and capabilities development to
go-to-market and point-of-sale execution-to ensure each and every shopper’s trip
counts. A set of comprehensive initiatives was adopted by Coca- Cola in order to
build collaborative customer relationships and ensure excellent execution.
These are core principles of excellent execution:
 Availability means placing range of products within easy reach of
consumers in the "right" package, in the "right" location, at the "right" time
 Affordability means offering a wide variety of desirable, premium quality
products, in packages appropriate for the occasion, at the "right" price
 Acceptability means supplying an extensive and growing range of products
that meet the highest quality standards in each country, enhancing their
acceptability to consumers. Experience in quality control, customer service
and efficient distribution, combined with a detailed understanding of
consumer needs and access to the most effective communications
channels, allows company to reach out to customers and consumers in
each of it’s markets and meet their demands.
 Activation means motivating consumers to choose the products by
improving product availability and attractiveness at the point of purchase
and by building brand strength in local markets.

11.  Attitude is about the way sales representatives and people behave every
day in their interactions with customers ensuring that company meets their
needs with an objective to become the preferred supplier of choice. There
also have been introduced the joint value creation concept with key
customers, which is built on the premise that beverages offer significant
growth not only for Coca-Cola, but also for it’s retail customers.
Coca Cola also have established customer care centers that provide a single and
efficient point of contact between the customers and company itself leading to
improved satisfaction scores.
Company’s customers divide into two groups, direct customers and end
consumers. The direct customers of Coca-Cola are outlets such as service stations,
newsagents, leisure centers, cinemas, clubs, supermarkets and many other
retailers selling soft drinks. In this area the emphasis in marketing has therefore
been on providing superior delivery, promotional services and sales support. All of
these elements clearly differentiate Coca-Cola as being the beverage supplier
most likely to generate profits for retailers. On the other hand end consumers of
Coke are the millions of people who consume soft drinks world-wide. Over many
years Coca-Cola has expanded its markets horizontally in country after country,
until there is virtually no place on earth where people do not drink Coca-Cola.
Today this horizontal growth is almost total, with fewer than 20 countries not
taking the product. Coca-Cola is therefore now trying to develop the brands
vertically. This simply means creating a deeper consumer desire for that brand
than existed the day before. It involves giving people additional reasons to buy
Coca-Cola brands instead of reasons to buy competing ones. That is the essence
of differentiation. It is not an easy task, because already 5.6 billion people have a
well established understanding of what Coca-Cola means to them. However,
there are considerable strengths that support Coca-Cola in this task namely:
 The trademark which is so widely known and part of the public imagination.
 Coca-Cola is continually building on its existing expertise in marketing and
consumer understanding, and is supported by access to a wealth of
financial and creative resources.

12.  Coca-Cola has an action orientation'. Instead of waiting for change to
happen it is at the leading edge, driving action forward.
Quality And Safety Rules
Coke ensure sustainable procurement, production, distribution and marketing
operations and make efforts to meet the expectations of all stakeholders in the
field of business. Company buys from suppliers with the best performances in
social, environmental, and economic areas, produce the highest quality products
in harmony with food safety principles, and with correct planning and effective
distribution strategies, we take care to responsibly introduce our products to the
market.The Coca-Cola system has the highest standards and processes to ensure
consistent quality from concentrate production to bottling and product delivery.
To ensure consistency and reliability , Coca- Cola Bottling Company of Santa Fe is
governed by the Coca-Cola Operating Requirements (KORE)
• KORE guarantees the highest standards in product safety and quality,
occupational safety and health and environmental standards across the
entire manufacturing and distribution process.
• KORE outlines clear requirements for the policies, specifications and programs
that guide our operations.
• KORE integrates business and quality objectives and aligns them with consistent
metrics to monitor performance.
• KORE integrates preventive action as a management tool with more rigorous
demands when introducing new products and services.
• KORE incorporates Hazard Analysis and Critical Control Points (HACCP) into our
system standards.
• KORE manages risk in our bottling operations and across our supply chain.
• KORE defines problem-solving methods and tools to drive consistent quality
with improvements
ABOUT THE PRODUCT
Coca-Cola is the most popular and biggest-selling soft drink in history, as well as

13. the best-known brand in the world. It is a carbonated soft drink made with
extracts from coca leaves, kola nuts, sugar, caramel, along with acid and aromatic
substances.
The Coca-Cola concentrate itself, which remains one of the world's most closely
guarded trade secrets, is added to a filtered syrup of sugar and purified water and
subsequently carbonated. It originated in 1886 as a soda fountain beverage made
from cocaine from the coca leaf, and caffeine extracts of the cola nut. It was
created by an Atlanta pharmacist, John S. Pemberton.
Long Island Iced Tea
ACID
Bacardi Gold & Cola
Black Tooth
Hennessy and Coke
Dale's Long Island Iced Tea
Vanilla Coke
Skittles
Calimocho Torreon Special
Electric Long Island Iced Tea
Jack and Coke
Colorado Bulldog
Captain and Coke
Long Island Cocktail
Long Island Tea
Texas Tea Vodka
Coke Cuba Libre
Crown & Coke Coke Drops
Old-Fashioned Rum and Coke
TOP DRINKS

14. Calories (kcal)
Energy(kj)
Fats
Carbohydrates
Protein
11
48
0g
3.3 g
0g
Fiber
Sugars
Cholesterol
Sodium
Alcohol
0 g
3.3 g
0 mg
4.2 mg
0 g
Marketing and Advertising
Coca cola develops strong relationships with it’s customers by focusing on
excellent execution of customer marketing promotions and merchandising at the
point of sale. It supports such market execution by conducting regular customer
satisfaction surveys and by developing innovative materials for retail sales
activation, including new racks, point-of-sale visuals and sales aids for customers.
Coke conduct market analyses to better understand unique shoppers and
purchase occasions in different trade channels. This information is used to
develop all of non-alcoholic ready-to drink beverage categories at every point of
sale. The Coca-Cola Company works to develop annual sales, promotions and
marketing plans for each of established, developing and emerging countries.
The Coca-Cola Company, implements responsible advertising and promotion
practices, in compliance with marketing laws and regulations, throughout its
operational geography. To this end, it takes advantage of various communication
channels, not just one-way. That is to say, communication is not just based on
product presentations, but also on channels by which stakeholders directly
participate, with suggestions, requests, and complaints, in advertising and
presentation management.
Coca cola believes that parents should make decisions about the eating habits of
their children. Therefore they do not engage in advertising or marketing activities
targeting children under 12 years old. In parallel with to commitment to the
responsible marketing practices set by TCCC’s Global School Beverage Guidelines,
CC do not actively conduct sales operations for sparkling beverages in elementary
schools beginning from the 2010 - 2011 academic year, and company informs it’s
NUTRITION

15. business partners of this policy. In this regard, CC also complies with the legal
standards on the sales of food and beverages in school cafeterias issued by the
Ministry of Health after CC’s voluntary practice. No lawsuits have been filed
against CC for failure to comply with laws related to marketing communications,
advertising, promotions or sponsorships during the reporting period. No lawsuits
have been filed against CC for failure to comply with laws related to unfair
competition, monopolist practices, and similar implementations during the
reporting period
Management of Consumer Complaints
Effective management of consumer feedback is not just a mechanism which
increases the satisfaction level of shareholders; it is also an important consistent
of continuous improvement. Consumers who contact CC via post, e-mail or call
centers receive detailed explanations with an assessment of their feedback in the
quickest manner possible and, when necessary, CC employees visit the
complainants and provide information on the situation. Company listens to
suggestions, requests, complaints and questions of all stakeholders, primarily
consumers in through the Coca-Cola Information Center, open 24/7, and act as
quickly as possible to resolve stakeholder problems.
The Information Center can be reached by local numbers of the company that
serve as call centers. With growth in the problem-solving performance of this
implementation each year, company has answered 87,143 calls during the
reporting period within Turkey. Of these calls, 60,147 complaints/ requests were
recorded. With the improvements since June 2011, the field team’s
troubleshooting time fell to 80%. No major penalties were charged against CC for
failure to comply with laws or regulations regarding the supply or use of products
and services during the reporting period.
Customer satisfaction survey
CC conducts a yearly “Customer Satisfaction Survey” regarding services to assess
the level of satisfaction measured by an independent company of business
partners, to whom CC serves in-house and off-premise consumption channels.
According to the results of the survey that has been done by Coca-Cola Icecek an
official distributor in Turkey, the survey has conducted with 1,798 customers, CCI
has once again succeeded in maintaining its clear leadership position among rival

16. companies in terms of customer satisfaction, when we compare ourselves with
the entire fast-moving consumer goods sector. Company aims to serve the
products to it’s consumers in the most healthy and hygienic conditions, with
preferred packaging alternatives and sales points at appropriate prices
Government stakeholder:
Public policy affects the Coca Cola Company’s business, its people and the
communities where it does business. Through engagement, the company seeks to
responsibly use its resources to advance public policy that is consistent with the
sustainability of its business and Company values. Pursuant to the Company’s
political contributions policy, contributions are based on several criteria, including
legal compliance, Board and management oversight, public policy Sustainability
support and public transparency. The Company’s political contributions policy and
a report of U.S. political contributions from our Company and from associate-
funded programs, which include The Coca-Cola Company Nonpartisan Committee
for Good Government and various other state political action committees.
Corporate political contributions are legally permitted political donations using
the Company's general treasury funds, in certain jurisdictions and under certain
circumstances. While corporations are not permitted to contribute to U.S. federal
political campaigns or to the national political parties, they can contribute to state
and local candidates in many jurisdictions as well as to the "party building
activities" of political parties. The Company's federal political action committee,
Coca-Cola PAC, is a voluntary employee program funded by employee
contributions, and donations are made to U.S. federal candidates, committees
and parties. The Georgia Political Action Committee, GA PAC, is a legal entity set
up to make contributions to state and local candidates, committees and political
parties in Georgia. Corporate political contributions are permitted in Georgia.
The Company's state political action committees, GEN ST PAC, MA PAC, MD PAC,
NM PAC, NY PAC and RI PAC, are voluntary employee programs funded by
employee contributions, and donations are made to state and local candidates,
committees and political parties

17. Coca Cola and PAC
PAC (political action committee) is a committee formed by business, labor, or
other special-interest groups to raise money and make contributions to the
campaigns of political candidates whom they support. PACs are most often
organized around a particular trade, union, or business; they are also organized to
promulgate particular social, economic, or political beliefs or agendas. As one of
the richest company in its based country the USA coca cola is one of the most
important companies on the most influent company on the political plan due to
its financial and social contribution. We have to notice hear that the company call
it as Public Policy Engagement, The company try to apply this rule by subscribing
to several aspect of the corporate code such as : Legal Compliance:, Board and
Management Oversight, Public Policy Agenda Alignment,
Legal Compliance: The political activity and contributions of the Company and its
affiliated Political Action Committees (PACs) are executed in compliance with all
applicable U.S. laws, regulations and corresponding legal reporting requirements.
To ensure compliance, all of our political contributions are reviewed and
approved by Company senior government relations leaders and Company senior
legal counsel.
Board and Management Oversight: Company’s public policy advocacy efforts,
including all political contributions and payments to trade associations and other
tax-exempt organizations, are reviewed by the Public Issues and Diversity Review
Committee (the "PIDRC") of the Company's Board of Directors to ensure
alignment with Company policy and our overall values. In addition, the PIDRC
periodically reviews this Government Advocacy and Political Contributions policy
to ensure its efficacy. This review is required by the Committee's charter.
Public Policy Agenda Alignment: Consistent with applicable U.S. laws and
regulations, our political contributions may be given to political candidates and
organizations whose views and work are consistent with the interests and values
of our Company, our overall business system, the non-alcoholic beverage industry
and the communities in which we operate without regard for the private political
preferences of Company officers and executives. The Company will regularly
update the PIDRC throughout the year on its public policy advocacy efforts, which
generally align with the relevant Risk Factors that can be found in the Company's
publicly-available 10-K filing with the U.S. Securities and Exchange Commission.

18. In addition, we will provide a direct link on the Company's federal lobbying
disclosure reports under the U.S. Lobbying Disclosure Act.
Following the different publications we can assess that the coca cola PAC policy is
more than fair and respect all the regulations criteria’s required by the legal
system. It is also proved by some of the policies included by coca cola on PAC
publications. Those policies are: Corporate taxation, Product-specific policies,
such as taxes, restrictions or regulations, Environmental policy
Corporate taxation: the company subject itself to income tax in the U.S. and in
numerous other jurisdictions in which we generate operating revenues. The
Company advocates for tax reform that enables American-headquartered
businesses to operate globally on a competitive basis with non-U.S.based
companies.
Product-specific policies, such as taxes, restrictions or regulations: The Coca-
Cola system is a major contributor to the economy through local jobs, investment,
taxes and community investment. The Company advocates for choice and
opposes discriminatory tax policies that single out certain beverages.
Environmental policy: the company has a role a role to play in working to use the
best possible mix of energy sources, while improving the energy efficiency of our
manufacturing and distribution processes. The Company advocates for fair
policies that impact water quality, packaging, and ingredients/agriculture.
Boards Membership in organization
Herbert A. Allen, President and Chief Executive Officer of Allen & Company Incorporated
Ronald W. Allen, Former Chairman of the Board, President, and Chief Executive Officer of
Delta Air Lines, Inc.
Ana Botín, Chief Executive Officer and Director of Santander UK plc
Howard G. Buffett, President of Buffett Farms and Howard G. Buffett Foundation
Richard M. Daley, Managing Principal of Tur Partners LLC and Of Counsel of Katten Muchin
Rosenman LLP
Barry Diller, Chairman of the Board and Senior Executive of IAC/InterActiveCorp Expedia,
Inc.
Helene D. Gayle, President and Chief Executive Officer of CARE USA
Evan G. Greenberg, Chairman, President and Chief Executive Officer of ACE Limited

19. Alexis M. Herman, Chair and Chief Executive Officer of New Ventures, LLC
Robert A. Kotick, President Chief Executive Officer and Director of Activision Blizzard
Maria Elena Lagomasino, Chief Executive Officer and Managing Partner of WE Family offices
Donald F. McHenry, Distinguished Professor in the Practice of Diplomacy and International
Affairs School of Foreign Service, Georgetown University
Sam Nunn, Co-Chairman and Chief Executive Officer of Nuclear Threat Initiative (NTI)
James D. Robinson III, Co-Founder and General Partner of RRE Ventures
Peter V. Ueberroth, Nonexecutive Co-Chairman of Pebble Beach Company
Jacob Wallenberg, Chairman of the Board of Investor AB
Lobbying
In the U.S., Coca-Cola is a major lobbying force working to gain favorable
legislation for the beverage industry. In both 2005 and 2006, it spent $1 million
each year on lobbying. In 2007, that increased to $1.7 million, and by 2008, to
$2.5 million. In 2009, total lobbying expenses jumped to $4.5 million, or nearly
double the previous year. Much of the increased lobbying expenses are due to
the industry’s fight against increased taxes on soft drinks and other sweetened
beverages. For 2008, Coca-Cola had 38 lobbyists at 7 different firms lobbying on
its behalf. The company contributed to 69 contribution types with spending more
than $1,000 for each type in 2013

20. References:
Notice of 2013 Annual Meeting of Shareowners and Proxy Statement
2012/2013 GRI Report
Coca-Cola CSR report
Coca-colacompany.com
finance.yahoo.com