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Communicating Science to Underserved Communities

Monica Feliu-Mojer, Ph.D.

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1. Mär 2014

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Communica)ng
science
to

underserved
communi)es

Mónica
I.
Feliú-‐Mójer,
Ph.D.

Ciencia
Pue...

Tectonic Plates

hFp://jan.ucc.nau.edu/rcb7/

hFp://jan.ucc.nau.edu/rcb7/

Puerto Rico was
born in the Paciﬁc.

Puerto Rico

Paciﬁc Ocean

Context matters.

Scientists can play a key role in
contextualizing science.

Ciencia Puerto Rico

www.cienciapr.org

•  ~7,000 members

•  Scientists, students,
educators

•  48 states, 50
countr...

Lack of contextualized

Communicating Science to Underserved Communities

Communicating Science to Underserved Communities

Communicating Science to Underserved Communities

Communicating Science to Underserved Communities

Communicating Science to Underserved Communities

Communicating Science to Underserved Communities

Communicating Science to Underserved Communities

Communicating Science to Underserved Communities

Communicating Science to Underserved Communities

Communicating Science to Underserved Communities

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1. Mär 2014

• •

Presentation at #scioCONVERGE session (Feb. 27, 2014) at the Science Online Together 2014 conference. I talked about Ciencia Puerto Rico (@CienciaPR) as a model make science and scientists accesible and relavant to underserved and underrepresented communities.

Ciencia Puerto Rico is a non-profit organization and an online community that uses social networking technologies to bring together the geographically dispersed members of the Puerto Rican scientific community to transform the way scientists get involved in science communication and education. Our efforts focus in three areas: public understanding of science, supporting the professional development of young scientists and K-12 education.

In this talk I highlight CienciaPR's science communication efforts and our tri-partite strategy to make science relevant to Spanish speakers (a normally underserved audience): contextualize the story to the audience's local environment; use the audience's every day language (including vocabulary) and have the story be told by someone with whom the audience can identify (someone who looks like them, shares background).

Monica Feliu-Mojer, Ph.D.

Vice-Director at Ciencia Puerto Rico and Program Manager at iBiology

Presentation at #scioCONVERGE session (Feb. 27, 2014) at the Science Online Together 2014 conference. I talked about Ciencia Puerto Rico (@CienciaPR) as a model make science and scientists accesible and relavant to underserved and underrepresented communities.

Ciencia Puerto Rico is a non-profit organization and an online community that uses social networking technologies to bring together the geographically dispersed members of the Puerto Rican scientific community to transform the way scientists get involved in science communication and education. Our efforts focus in three areas: public understanding of science, supporting the professional development of young scientists and K-12 education.

In this talk I highlight CienciaPR's science communication efforts and our tri-partite strategy to make science relevant to Spanish speakers (a normally underserved audience): contextualize the story to the audience's local environment; use the audience's every day language (including vocabulary) and have the story be told by someone with whom the audience can identify (someone who looks like them, shares background).

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Communicating Science to Underserved Communities

1. Communica)ng science to underserved communi)es Mónica I. Feliú-‐Mójer, Ph.D. Ciencia Puerto Rico University of Washington Department of Biosta)s)cs @moefeliu @CienciaPR #scio14 #scioCONVERGE
2. Tectonic Plates
3. hFp://jan.ucc.nau.edu/rcb7/
4. hFp://jan.ucc.nau.edu/rcb7/
5. Puerto Rico was born in the Paciﬁc.
6. Puerto Rico Paciﬁc Ocean
7. Context matters.
8. Scientists can play a key role in contextualizing science.
9. Ciencia Puerto Rico www.cienciapr.org •  ~7,000 members •  Scientists, students, educators •  48 states, 50 countries •  100+ scientiﬁc disciplines
10. Lack of contextualized